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    Unicorns used be a thing resigned to the bedrooms of young girls; they were the topic of fantasy films and fairy tales. A decade ago if you’d have said you wanted to dress up like a mermaid people would’ve given…

    Anatomy Of A Beauty Frenzy: How Glossier Caused Hysteria Around Their Launch (…

    When it was announced that Glossier was launching (or rather, shipping) to the UK earlier this year, the beauty community became more than a little bit crazed. Whether it was rushing out to visit their pop up, pouring over the…

    Seven Korean Beauty Trends I Wish Would Come To The UK

    This year I’ve really been struggling to get excited about the beauty industry. Although there are more launches than I know what to do with, the majority are either extensions or reinventions of something that already exists, or drill down…

    The Big News In Beauty: Eight Exciting Trends To Look Out For & …

    Want to know what I love most about the start of another new year? The opportunity to reflect back on what’s passed, as well as looking forward and attempting to predict what’s to come. The world of beauty is so…

    Beauty Pie: A Revolutionary New Concept For Makeup Lovers, But Does It …

    About a week ago a little black box arrived on my desk, concealing a capsule collection of new products. At first glance it looked the same as many other things I’d seen before, but the accompanying literature told a different…

    Bespoke Skincare Is A Huge Trend For 2017, But How Do You Use ‘…

    For some time we’ve been seeing curious innovations pop up all over the beauty industry that all have one thing in common: the fundamental point of difference is that they’re bespoke to you and your needs. None of us have…

    Give The Gift Of Beautiful Skin This Holiday Season: Why Is Organic …

    SPONSORED FEATURE IN ASSOCIATION WITH AVALON ORGANICS Until very recently buying organic beauty products was seen as a hop, skip and a jump away from embracing your full-on inner-hippy. Organic was theoretically a good idea, but it undoubtedly cost a…

    Embrace The Hygge Trend This Winter & Get Body Happy (With Palmer’s …

    SPONSORED FEATURE Undoubtedly the winters are getting longer and colder, with this season set to become the chilliest in recent history. I’m already fully embracing layers, turning my heating on high and sipping hot cups of tea, so it won’t…

    Game Changing: Five Korean-Inspired Innovations From BeautyMART You Need To Discover ASAP

    The influence of the East in our beauty regimes has been increasingly prevalent in the last few years. What started as a dash of BB Cream and a sprinkling of sheet masks has evolved into an industry-wide phenomenon that’s constantly…

    The Hayo’U Method: A One Minute Ritual That Could Change Your …

    SPONSORED FEATURE Over the last couple of decades Chinese medicine has gotten a bit of a bad rep; walking through the tourist hub of Chinatown in London’s Soho district, every other window is filled with anatomical diagrams and claims they…

    Taking Inspiration From The Far East: Models Own NEW K-Kushion Makeup Collection

    In the last couple of years the main influence on the beauty industry has undoubtedly been what’s been going on in Korea, Japan and China. Their innovative formulas, unusual textures, revolutionary applications and bold packaging has left us intrigued and…

    The Skincare Brand That’s Anything But Ordinary: Deciem’s New Name …

    As consumers we have a long standing misconception that you get for what you pay for – particularly in skincare. With a new wonder ingredient popping up every few months, often fancy marketing campaigns and complicated names dupe us all…


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