It’s A Lying Shame. Fake Followers Are On The Increase (And 20% …

Although it started as an organic, raw and exciting way to share thoughts and opinions, there’s no doubting that blogging has now become a numbers game. It’s all about how many followers you’ve got on Instagram, what your Klout score…

Six Accounts You Really Need To Unfollow On Instagram

It’s undeniable that I have a love-hate relationship with Instagram. I adore it as a way to be visually inspired, see what some of my favourite bloggers are up to and connect with brands that mean a lot to me,…

Word Up – This Is How My Blog Will Change This Year

Twenty-Seventeen is only a couple of weeks old, but it seems like we’ve been back to work and (theoretically) back to bossing all over the shop for an age already. The start of a new year always brings with it…

Wondering What’s Around The Corner: Six Mega Blogging Predictions For 2017

(Side note: Right now I feel like I have so many reflective and forward-thinking posts to get through before I can even begin to consider actually getting back to beauty, so I’m just gonna run with it. In a few…

The Importance Of Having A Great Woman Squad

Growing up I never had the type of friendship group you see in the movies. I was outspoken, independent, chubby and not especially talented at anything related to sports or music; although I had a lot of friends and moved…

For The First Time In Years, I’m Taking Christmas Off: Here’…

I’ve always been a bit of a workaholic. As a child I juggled school with Brownies and three dance lessons a week, preferring to fill my time with activities rather than sitting around getting bored; as soon I was old…

Truth Be Told, This Is Why You Probably Won’t Make Your …

I adore the bloggersphere for everything it’s brought me. What started as a passion for nail varnish and hair serum has evolved into a full blown career, where I’m able to work with some of my favourite brands and experience…

How To Keep Your Blog Photos Looking Bright, Aspirational & Fresh (Even In …

Photography has never been a strength of mine and it’s an element of blogging I’ve always struggled with. The written word is undoubtedly my strongest weapon, whereas transforming that into a visual representation has always been problematic; it’s something I’ve…

Mode Media: What Happens Next? (Safe Guarding Your Business & Options Available For …

Unless you’ve been living under a rock (or you’re not a blogger, and therefore not really interested in the next 500 words) then you may have been shocked to learn the news regarding the abrupt closure of one of the…

Want To Become An Expert Fragrance Writer? Top Tips For Nailing The …

SPONSORED FEATURE: In Partnership With Michael Bublé’s Debut Fine Fragrance, ‘By Invitation’ One of the hardest things to write about is undeniably fragrance. A lipstick can easily be described via its colour, texture and longevity, while a foundation’s success can…

The Five Things Brands Look For When Seeking Commercial Blog Partnerships

Blogging has become big business. Every day there are new blog-brand partnerships popping up across our feeds, in an attempt to provide a relatable and engaging way to tell a brand story. With many brands reducing significantly (or even eliminating)…

Why Are Women Of Colour So Underrepresented In Blogging?

For quite some time thoughts have been brewing in my mind, but I’ve just not been able to construct them in such a way that they’re suitable for documenting. So let’s just cut to the chase: blogging in the UK…