WHY IS THE MEDIA SO OBSESSED WITH HOW MUCH MONEY BLOGGERS MAKE?

Twenty-Fifteen is undoubtedly going to be the year of the blogger. Evolution over the last twelve months has laid the groundwork for a breakthrough year, turning blogs and bloggers from the ‘celebrities you’ve never heard of’ into mainstream household names.…

A WORD OF WARNING: BUYING FAKE FOLLOWERS ISN’T WORTH THE AGGRO

Numbers are big business within the social media landscape. Bloggers have become media fodder thanks to a huge Twitter following and overnight stars have arisen because of a hugely aspirational Instagram account. Building up influence takes a huge amount of…

Are Cult Products Popular Because They Work, Or Because We’ve Been …

There’s one sure fire way to sell a beauty product: tell people it’s ‘cult’. From Pixi’s Glow Tonic, to Elizabeth Arden’s Eight Hour Cream and Collection’s Lasting Perfection Concealer via a Naked Palette, Touche Eclat and NARS lipstick, are these…

MY 5-PIECE PHOTOGRAPHY KIT (THAT DOESN’T COST A FORTUNE)

There’s no doubting the fact that photography now plays a massive part in blogging. Nearly five years ago I started this site with only a basic understanding of t’internet and a smartphone camera; for quite some time photos weren’t nearly…

Looking Forward: How I Expect Blogging To Change In 2015

The last week or so has seen my timeline filled with reflective posts, tales of lessons learned and resolutions to be made for the following twelve months. There’s something about January that allows us to reset and reboot, preparing our…

My 20 Favourite Blog Posts Of 2014 (Let’s Have A Little Re-Visit)

Having churned out an eye-watering 582 posts so far in 2014, it’s easy to forget what I’ve covered and what posts really resonated with you lovely lot. I’m so often writing at the speed of light and moving quickly on…

Reflecting Upon A Great Year: Lessons I’ve Learned in 2014

These last 365 days have flown by faster than I ever could have imagined. It seems like only yesterday I was sipping champagne and reflecting upon a year that threw everything I knew into the air, leaving me to pick…

THE ULTIMATE BLOGGER’S CAMERA? OLYMPUS PEN E-PL7 LITE

You’ve probably seen this little gem of a camera floating around the bloggerphere, popping up on Twitter and all over Instagram. It seems to be hot property right now, sitting pretty within the homes of some of my favourite fashion…

Why Embargoes Don’t Work In The Digital Age

Working with brands and PRs can be incredibly fruitful, providing the knowledge and access to products that allows me to write this blog on a daily basis. Although I could write to eternity about beauty without ever speaking to a…

Bloggers, Books & B*llshit

This will always be remembered as the year that the bloggersphere exploded. In the last twelve months blogging has become somewhat unrecogniseable from the part-time hobby it was for many, evolving into a beast of influence and churning out a…

Blogging vs Real Life: Don’t Feel Pressured To Spend A Fortune

As someone that’s been obsessed with beauty since a young age, I love the fact that I’ve got my own corner of the internet where I can talk with people who have the same passion. My bedroom is overflowing with…

The Power Of The Blogger & When Relations Turn Bad

The last few weeks have been somewhat eye-opening for me. I’ve been blogging for five years in 2015 and boy how things have changed; it used to be simply about writing and sharing things you love, but it’s evolved into…

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