THE BEST JO MALONE LONDON SCENTS TO TRY, COMBINE & WEAR ON YOUR WEDDING DAY
“Smell is a sense that bypasses the rational mind, thwarts all efforts of language to describe it, and reaches sneaky neural wiring directly into regions beyond thought,” says Tania Sanchez (author of Perfumes: The A-Z Guide.) Ask anyone what their favourite smell is and they’ll undoubtedly describe a memory that brings about an overall feeling of contentedness or security: the aroma of a log fire burning at Christmas, the scent of a baby’s head during those first moments of nurturing, the fragrance of freshly cut grass on a summer’s day. Perfume is an art, not a science, so it’s open to our own experiences and interpretations; it’s hard to pinpoint exactly what we’re experiencing, so we describe a moment or memory as a way of processing that information. When we’re breathing in a new fragrance or remembering a scent we used to douse ourselves in daily, it’s not the top notes or undertones we’re remembering – but way it made us feel.
No brand evokes memories, emotions and long-lasting impressions quite like Jo Malone London, which is why it’s become a worldwide scent sensation. Other fragrance houses try to emulate or replicate their iconic and best selling combinations, but nothing beats the real thing (although yes, I do have a stash of Aldi room diffusers because who has the dollar to be spending £64.00 a pop when you place them in every room and go through them as quickly as I do.) I do adore so many other scents, but for me it’s Jo Malone London that holds a very special place in my heart; it’s the brand I wore on my wedding day, the bottle I reached for when I was embarking on new challenges and the scent that reminds me of sun-drenched holidays. Few others can command the loyalty and spending power of Jo Malone fans.
I know so many of you adore Jo Malone as much as me, but many others are just starting their JML journey and it can be quite overwhelming when there are so many different scents and combinations to choose from. What are the classics you should get to know? What are the best scent combinations to try? Which are the most unusual you need to know about? Here’s all that and more, for your enjoyment…
WHAT ARE THE CLASSIC JO MALONE LONDON SCENTS?
Lime, Basil & Mandarin is the most iconic, in my opinion, and the one that probably most people know. The fragrance perfectly blends citrus and herbal notes for a comforting but evocative scent that’s reminiscent of Caribbean destinations, but without the cliched coconut or peachy undertones. A base note of Amberwood keeps the scent warm, classic and able to transcend trends – which is why it’s such a classic. This was the first JML fragrance I was introduced to and it’s still a go-to for me all year round; it’s a great starting point, no matter your usual taste or age, without being generic or dull.
Red Roses is a scent that’s not just for the floral lovers. Combining seven of the world’s most exquisite roses with a sparkling note of lemon, this is uplifting and refreshing in unexpected ways; a base of violet leaves and honeycomb keeps it freshly sweet so as not to feel like you’re wearing your Nan’s 1980’s Yardley too. I know so many fragrance lovers who will never part with this, but for me it’s a scent I prefer in my home to on my neck.
Pomegranate Noir is an exquisitely rich fragrance that you either love or hate. With top notes of exotic pomegranate and pink pepper, alongside smokey undertones of patchouli and woody guaiacwood, this is a striking scent that’s not for the feint of heart. Although I love it, it’s one that can be overpowering to the wearer if you’re not careful – so for me it’s a JML scent I reserve for nights out or cold winter days.
White Jasmine & Mint is an underrated classic that’s personally one of my favourites; wear it alone for a clean and uplifting fragrance that’s perfect for every day spritizing – or combine it with other Jo Malone picks to add freshness and sparkling joy. Its green notes combine with jasmine, lily, orange flower and rose for an unexpected delight I believe everyone should experience at least once.
There are so many other scents that have reached iconic status, but for me these are the four that stand head and shoulders above.
WHAT ARE THE BEST JO MALONE LONDON SCENT COMBINATIONS?
One of the most unique elements of the JML story is that they encourage you to ‘layer’ your fragrances, combining two unexpected scent in order to create a whole new experience. It’s not just about upselling either, as adding a fresh or warming spritz can totally transform a perfume while creating something that feels unique to you. There are so many hundreds of combinations, but these are some of my personal faves…
Nectarine Blossom & Honey works beautifully with Velvet Rose & Oud to create a warming but uplifting scent you’d not expect to love.
English Oak & Redcurrant combined with Blackberry & Bay results in a refreshing scent that’s underpinned with warming woody notes, perfect for those months when the leaves start to turn and the days become shorter.
Wood Sage & Sea Salt layered with Lime, Basil & Mandarin; the combination of two classics makes this a scent to be reckoned with.
Pomegranate Noir works wonderfully with English Pear & Freesia, creating a fresher fragrance that makes it far easier to wear day to day.
Who would’ve thought combining Red Roses with Earl Grey & Cucumber would work so well, leaving a scent that’s floral with fresher and more complex top notes.
Wild Bluebell works just as well with Nectarine Blossom & Honey as it does with Dark Amber & Ginger Lily – proving you can add fresher notes just as easily as you can add warmth and complexity.
WHAT ARE THE MOST UNUSUAL AND UNIQUE JO MALONE LONDON SCENTS?
The limited edition scents are probably where you’ll find the most unusual and unique Jo Malone creations, but in the core range there are more than a handful that deserve special recognition.
Wood Sage & Sea Salt is a personal favourite of mine, and I’ve been spritzing it on the regular since it was first launched. It’s super lightweight and refreshing, reminding me of childhood walks along pebble beaches saturated with seaweed, and completely universal in its appeal – it’s just as popular with men as it is with women, while working as the perfect scent to have in your repertoire for layering.
Earl Grey & Cucumber is reminiscent of British afternoon teas, thanks to the inclusion of beeswax and vanilla. It’s such a unique and unexpected scent with added complexity, making it a real treasure to discover.
Green Tomato Leaf isn’t a fragrance you’d expect to fill your life with, but its greenery is matched beautifully with warming notes of fresh fruits and cassis; reminiscent of cut grass and your grandparents vegetable patch (in a good way) this is such a fabulous scent when it’s in candle form.
Sweet Almond & Macaron is one for the sugar lovers, but it isn’t sickly sweet. Cherries, coconut and vanilla are layered in a more elegant and sophisticated way to bring warmth and vibrancy, drying down to provide a fragrance that’s comforting and uplifting. I love this as a home fragrance in the summer months, as it reminds me of ice cream sellers and picnics in Paris.
Nutmeg & Ginger combines the exquisite warmth of sandalwood and cedarwood with the vibrancy of nutmeg and ginger, resulting in a scent that’s just as tasty in your bath as it is on your skin. This is my fragrance of choice during the colder months, when all I want to do is spend hours soaking away in the tub surrounded by the festivities of spice.
WHAT’S THE BEST JO MALONE LONDON SCENT FOR YOUR WEDDING DAY?
Nobody else has cornered the bridal market like Jo Malone, even offering a completely complementary in-store service to help you choose your perfect wedding day scent. If you want to be instantly transported back to one of the important days of your life, then you can’t go wrong with picking out an evocative and memory filled fragrance from JML. But which do you choose?
I wore English Pear & Freesia alongside Blackberry & Bay on my wedding day, so I’m a little biased, but it’s such a beautiful scent to wear on such a special day. (Have a read of the entire process of choosing my wedding scent here.) I adored the freshness and subtle sweetness of the pear, matched with the rich autumnal fruit of the blackberry – and the result was a warming, fruity, uplifting and comforting combination that complemented our October barn wedding.
Peony & Blush Suede is also a firm favourite thanks to its notes of red apple, rose, honey and obviously peony; it’s floral and delicate, subtly powdery without feeling old fashioned, and lasts really well – making it a firm favourite of brides.
One of my favourites is Orange Blossom, and what I probably would have worn if it wasn’t for my blind in-store consultarion which resulted in the combo above. Bursting with freshness and greenery, the scent also includes water lily, lilac and violet to provide a light but powerful scent that wouldn’t be out of place in an Italian vineyard.
The beauty of their bridal service though is that you can smell every single one of their scents to choose the one you love the most, or find the combination that works perfectly for you. If there’s one day you can splurge on a scent, it’s definitely your wedding day.
I’ve got so much love for Jo Malone and I’m always filled with anticipation for their next collection, as much as I have love for their cult classics. Which is your favourite scent or combo?
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