We have such a strong emotional connection with the beauty products we use every day; my makeup bag is often a metaphorical Mary Poppins box of nostalgia, as I find myself constantly returning to the names and key pieces I trust the most. Some key names will always hold a special place in my heart though, because over the last fifteen years I’ve worked with and for so many incredible brands – including Bourjois Paris. During my time there I was able to find my staples, fall in love with their cult classics and work on the launches of products that have sold in their millions, so the many rumours indicating that they’re leaving the UK pretty soon was received with a heavy heart.
It’s not really a surprise, as since they were acquired by Coty from Chanel a few years ago it’s been a brand left floundering when others are taking over their market position at record speed. In a world where brands can be made or broken practically overnight, none can afford to take their foot off the accelerator in the way Bourjois has done of late. They’ve gone from being a top five beauty brand to almost forgotten about entirely, their in-store shelves left relatively bare and many of their products being found in discount retailers – but that doesn’t mean they don’t have some real gems to discover and stock up on before it’s too late.
As someone who worked on the brand, but is also just a genuine fan, here are the seven Bourjois makeup products you need to try…
Bourjois Healthy Mix Foundation (£7.99)
This was launched at the height of the ‘no makeup makeup’ era, when skincare was only just starting to take centre stage and we all wanted our complexions to ooze effortless Parisienne radiance. Boosting with fruit extracts and vitamins, it includes apricot for radiance, melon for moisture, apple for a youthful glow and Crystalline Pigments to provide an airbrushed finish. It’s lightweight, evening out skintone without leaving a heavy cakey texture, but still delivers a really great finish that lasts all day; the Healthy Mix Serum Foundation is just a lighter version that’s also enriched with litchi, pomegranate and goji extracts along with a serum-like texture.
Bourjois Delice de Poudre Bronzer (£6.39)
An absolute classic, and probably one of the most well-known products from the entire Bourjois portfolio, this chocolate bronzing block smells amazing and delivers the perfect combination of colour and glow. It’s not heavy or orangey, but instead leaves a delicate golden flush over skin – especially if you pick the Delice de Poudre Bronzing Duo, which also features a highlighter too. This is still my most used and loved bronzer of probably all time, and one I’ll definitely be stocking up of any time I now go to Paris.
Bourjois Volume Glamour Ultra Curl Mascara (£7.19)
The sweet scent of this instantly transports me back to my late twenties, so it defined an era. Although the results aren’t as ‘wow’ as some of the mascaras launched since its heyday, it still delivers subtle and effortless volume with a touch of curl – thanks to the curved wand that helps to lift lashes as you coat them. This was such a firm favourite of mine for such a long time, and it’s been great to rediscover it; a go-to daytime mascara for everyone with lashes.
Bourjois Effet 3D Lipgloss (£6.39)
As we’ve moved away from lipgloss in recent years these best selling tubes have taken a back seat, but they contain the glossiest gloss and a huge array of colours that will leave your lips looking and feeling delicious. The little brush feels unusual in a time when most lip products feature foam or plastic applicators, but I’ve fallen back in love with it. I used to adore the nude colours and the pinky tones, but now there’s so many more to choose from – find your match and keep it close!
Bourjois Radiance Reveal Concealer (£6.39)
Although this wasn’t launched when I was working at the brand, Bourjois concealers are massively underrated and this is a little gem of a find. Enriched with Hyaluronic Acid and Mont Blanc Glacier Water, the formula helps to camouflage dark circles, blemishes and imperfections while infusing skin with moisture; light enough for use around fine lines, this helps to bring light and radiance to the under-eye area in only a few dabs. It doesn’t cake or sit in lines, nor does it budge throughout the day; it may not be great on pimples or blemishes, but it’s a great saviour for when you’ve had a late night.
Bourjois Rouge Edition Velvet Liquid Lipstick (£6.79)
I vividly remember when these launched and the absolute craze they caused, especially amongst beauty bloggers who were (at the time) in their infancy. The pigment of these is incredible, delivering a powerful shot of colour to lips that stays in place for hours; once dry it doesn’t really transfer or budge, meaning you need minimal top-ups throughout the day. Unlike a lot of other liquid lipsticks that are hard to apply with precision, the applicator ensures a vixen-like pout every time. You may need a little balm or gloss over the top if you’re not a fan of matte formulas, but this is a winning product for a reason.
Bourjois Little Round Pot Eyeshadow & Blusher (£5.19)
Icons don’t get much bigger than this, and the LRP (as it’s affectionately known) has been around since 1863. (I still remember that fact over a decade later!) Baked to offer a more compact and pigment rich formula, the pots contain every colour of eyeshadow and blusher you can imagine with a little curved applicator brush thrown in for good measure. If there’s one product you try from Bourjois, make it this.
There are so many more great products to rediscover, but these are definitely my faves.
Will you be sad to see Bourjois go? (Although unconfirmed I’ve heard multiple times from insiders that it’s happening soon.) What are your all time faves from the brand?
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