Few brands can compete emotionally with the iconic pink bottles and sweet scent of Soap & Glory. Launched at the perfect time, when beauty was otherwise quite stale and samey, it encapsulated what the industry should be about: effective products, a dash of cheekiness and freedom to be who you want to be. I vividly remember having a bathroom awash with pink pots, tubs and bottles about a decade ago – especially as Soap & Glory was one of the few brands I could afford as a graduate twenty-something living in London. Even now the scent so associated with bubblegum pink transports me back to jaegerbomb hangovers and chunky waist belts, so much so that in recent I’ve avoided really using much of what the brand has to offer.
You know how a perfume can take you back to a place in your life you feel you’ve outgrown? For me, Soap & Glory was a little bit like that. In a ridiculous way I kind of felt I’d become too much of a ‘grown up’ to enjoy it, but now I feel there’s been enough distance between my ‘covered head to toe in the stuff’ days and the present to start fully embracing the British brand we collectively love so much once again. And boy have they upped their game in recent years to become a real force on the high street.
Although you can’t go wrong with the classics (Flake Away Body Polish and Clean On Me Shower Gel were ALWAYS in my bathroom) or the best sellers (how many of us have had Righteous Butter body cream or Hand Food hand cream in our lives?) for me the newest launches are the ones worth paying attention to. I blogged about the Soap & Glory hair range when it launched earlier this year (read my full review here,) and I’m still loving both the Control Sleek Smoothing Cream and Fresh Hair Supply Shine Mist (although the latter is seriously strong of fragrance so I have to be in the right mindset to use it) as part of my regular routine – but three new Call Of Fruity launches have landed on my desk, just in time for summer, that you need to know about.
First up is the super fun and seasonally appropriate Cooling All Girls Crackling Moisture Mousse (£8.00) that does what it says on the tin: it cools and crackles when applied, leaving skin feeling refreshed and energised. I remember these kind of foams from way back when and used to love them (anyone remember the craze for foot crackling foams?!) but the novelty has yet to wear off. This will be an absolute gem of a product to use after a long and sweaty commute, or after a boiling hot day at the beach; and at eight quid you really can’t go wrong. Although the level of moisture it provides is questionable, I’ve no doubt that this would be a Londoners dream when stuck on a stuffy Central Line tube at rush hour.
The Smart Foam Mouldable Shower Mousse (£6.50) is also a delight to use at this time of year, delivering the fruitiness of the Call Of Fruity scent alongside a genuinely ‘mouldable’ texture that will pass the time when you’re waiting for your conditioner to get to work. Light and airy, it also contains a dash of Vitamin E and Egyptian Senna for soft and cared for skin – although for me the benefit it all in the innovative texture that makes me feel like a kid again, even if momentarily.
Finally, the Paradise Glossed Moisturising Body Oil (£7.50) is something of a wonder in a bottle. A very lightweight spray with a subtle fruity scent, this isn’t at all oily or sticky in texture; it spritzes on almost like water to leave skin feeling delicately hydrated with no residue, delivering a burst of coconut and almond oil exactly where you need it. Although I wouldn’t replace my usual morning moisturise with this, it would be great for a quick top-up or for taking on holiday when you need to inject a bit of goodness back into skin after a long sweaty day. I love the scent, the texture and the finish – and even more so the price.
This trio of products is enough to prove that often the brands you think you’re ‘over’ could actually pleasantly surprise you. And that your new favourite could be from a brand name you thought you’d parked firmly in the past.
Soap & Glory, we salute you. For remaining ever present, ever relevant and ever fun.