Perfume is an art, not a science, so it’s open to our own experiences and interpretations; it’s hard to pinpoint exactly what we’re experiencing, so we describe a moment or memory as a way of processing that information. When we’re breathing in a new fragrance or remembering a scent we used to douse ourselves in daily, it’s not the top notes or undertones we’re remembering – but way it made us feel. You can dismiss the world of beauty as something frivolous and unnecessary, but you can’t underestimate the power and connection a great perfume can deliver. I’m always looking to expand my collection and introduce new scents for a new season (I love being able to associate specific fragrances with specific moments in my life,) and this year three have really stood out so far as being perfumes I know I’ll love dousing on every single day; the bonus is these perfumes smell expensive too!. Let me introduce you…
Elizabeth Arden My Fifth Avenue* (£36.00)
Although I wouldn’t touch the older Arden fragrances (which smell not unlike my great grandmother,) the more recent ones are light, fresh and totally suited to a modern woman. I adore the White Tea scent and this is cut from the same cloth: with top notes of Lemon, Mandarin and Violet Leaves, it instantly feels energising and sparkling. The heart notes of Lotus Flower and Jasmine give it a slightly headier and more sophisticated quality, while the spicy base notes of Musk, Amber Woods, Orris Flower and Cedarwood ensure an elegant and long-lasting scent that takes you from day to night with ease. It’s a current fave to spritz on every day, and will be all the way to spring.
Cacharel Yes I Am* (£35.00)
The bottle of ‘Yes I Am’ is designed for a beauty addict, and would look amazing placed on any dressing table, but inside there’s a rather unexpected and addictive scent. I assumed this would be sickly sweet and not for me at all, but beneath that lipstick exterior is a sensual oriental fragrance with fruity notes of Mandarin and Raspberry. With a heart of White Floral and a base of Milk and Sandalwood, this is much more sexy and darker than I expected. Proof that you should always judge a book (perfume) by its cover (bottle) and that trying new things will bring life to your fragrance portfolio.
Jo Malone Bronze Wood & Leather* (£75.00)
A completely different scent from their recent launches, this heavy and masculine fragrance is everything I love about the world of scent: it transports you to somewhere else entirely, changes the mood of the wearer and feels incredibly expensive. If you love Tom Ford and heady notes, this will be right up your street. Jo Malone describe this as ‘sultry leather encased in a medley of woods… bronzed by the sun’s evening rays’, thanks to the notes of worn leather and freshly burned wood being brightened with vibrant Juniper, fresh Grapefruit and a twist of Vetiver. Not for the fainthearted, this is a striking combination that you’ll either love or hate. For me, it’s already high up there as being one of my faves of the last few years.
Which of these three would you be most likely to wear?
SHOP THE SCENTS
*PRODUCTS GIFTED WITH NO OBLIGATION TO FEATURE