You may have read my post about 2019 being the ‘year of the blog’ or you may have yourself felt the increase in interest, engagement and passion around your favourite sites. You may have realised after last week’s Instagram fall-out that you have next to no control over social media platforms, and need to focus more of your attention growing something you absolutely control. Whatever your reasoning, there’s no doubt that your own blog provides a hub of information and a way to bring together everything you share in one place – and that focusing your energy there (instead of worrying about algorithms, bots and everything inbetween,) will be fruitful in the long term. If your passion for writing, sharing and curating your own corner of the internet has been reignited then it’s always worth refreshing what you have to offer; sometimes looking at what you create with a fresh pair of eyes is all you need to make a big difference. If you’re wondering where to start or how to give your blog a refresh, here are five easy ways to improve your blog and refocus your content.
Refine Your USPs
Your blog identity and USPs (Unique Selling Points) will inform every decision you make, provide clarity and focus, drive you forward and impact hugely on the content you create. If you’ve been floundering or lacking real inspiration, it may just be that you’re not quite sure who you are as a blogger or what you want to offer. Ask yourself what makes you different from the million other blogs out there, what’s the main reason readers should be coming back for more, and what can you offer that’s unique and fresh? These USPs will help guide the content you create, develop your tone of voice and provide clarity for readers. Ideally you should have 3-5 and they should be broad enough to encompass multiple smaller topics; for example, my USPs are beauty from an insiders perspective, fashion as a size 16 30-something woman, and blogging expertise from someone who’s worked within the industry for a decade.
Update Your ‘About Me’ Page
Definitely one of those overlooked and under-valued sections of a blog, your ‘About Me’ page can actually be one of the highest performing as people look to discover more about you. It’s an opportunity to tell your story and present what you have to offer, engaging any new reader or potential brand that wants to delve a little deeper. This page provides the perfect place to pinpoint any achievements, clarify the topics you write about and give some direction to brands who may want to work with you. Look to include your name, age and rough location, a bit about why you started and what you love, any key achievements or collaborations you’re proud of, alongside a large and friendly looking photo of you – it really makes all the difference.
Highlight Your Most Popular Posts
If you know your eyeshadow swatches metaphorically bring all the lads to the yard, or that your thought pieces are by far the most popular thing you write, make every effort to highlight them and categorise your content in lots of different ways. Using relevant tags at the end of posts will help group topics together, and highlighting these within tabs or graphics will ensure they remain discoverable – because your objective is to make your site ‘sticky’, in that readers find themselves clicking from one thing to the next. This also helps reaffirm your USPs and ensures readers know what they’re getting, and most blog designs have this pre-built into the template to make it as easy as possible. Don’t let that cracking piece get lost after a week, but find new ways to keep it discoverable.
Change Up Your Imagery
They say an image can speak a thousand words, and on the interwebs that can be a hugely powerful thing. Great imagery has the potential to totally revolutionise the way you tell a story and keep readers engaged; it also has the potential to turn you from ‘just another blogger’ into a top notch content creator. You don’t need to hire a photographer or invest in super pro (and expensive equipment,) but instead focus on telling a story with props, using a colour palette to your advantage, having a focal point of the image and using the most of the light. There are hundreds of great resources out there to help you become a better photographer, so spend some time experimenting and I promise it will pay off.
Make A Mailing List
Newsletters have undoubtedly become hugely popular with bloggers in the last few years – and for good reason. Unlike social media channels and search engines, which are beyond our control and beholden to algorithms, a newsletter provides an opportunity to completely own the relationship. Building up a database can be a slow task, but one that pays off in the long term: you can use a newsletter to continue a conversation, highlight your favourite content, share exclusive news and so much more. Platforms including MadMimi, MailChimp and SiteGround make management and design super easy – so all you have to do is incentivise sign up and start creating your weekly / monthly / quarterly hit of something special.
If you want some other tips on how to improve your blog, a helping hand or advice on how to up your game and start making money from your blog, then don’t forget I have my ‘Be A Blogging Superstar’ E-Course available – and you can get 25% off using code SUPERSTAR!