The dawn of online shopping has revolutionised our relationship with fashion. No longer do you have to spend a Saturday afternoon meandering down your local high street in an attempt to find an outfit from the four relevant shops on offer, hoping that nobody else in the club will be wearing the same thing; the fact you can now choose from thousands of pieces from hundreds of brands, and have your favourites delivered to you within a few hours, has unsurprisingly had a hugely impact on the high street. The internet has democratised fashion and made it accessible to all, no matter where you live, while offering affordable alternatives copied straight from catwalk looks. Although I love a coffee fueled casual weekend shopping trip, I also love being able to sit on my sofa and peruse the newest collections with a cup of tea knowing I can be wearing them the very next day. But with the boom of online fashion, how can you ensure you shop better online and aren’t wasting both your time and your money?
KNOW WHAT SUITS YOU
In my opinion, an shopping online spree is not necessarily the time to start trying something totally new; although giving jumpsuits or high rise khakis a go is probably better done from the comfort of your own home, it’s far easier to avoid wasted time and effort if you stick to the shapes know work for you. It also helps to refine pages and pages of garments into a list that’s actually relevant to your tastes, providing an edit of the pieces you should really be giving your attention. I tend to filter by midi dresses, jumpers and skirts as I know that’s what I wear the most – there’s no point me scrolling through seven pages of bandage dresses and crop tops if I don’t have to.
DOUBLE UP ON SIZING
Sizing varies so much from brand to brand (and even within them) so if you’re desperate for a quick new look or are shopping for a trip away, often doubling up on sizing will save a lot of effort in the long run – while allowing you to see which actually works best. Often sizing up will give a more relaxed vibe too, so don’t be constrained with what the label says or what size you think you should be. If there’s an item you really love, ordering in two sizes (if your bank balance allows) is always a great idea.
CREATE A WISHLIST
Many online retailers now allow you to save your favourite items to a wishlist to refer back to later, which works in your favour in more ways than one. Not only does it allow you to curate all your much loved pieces in one place, but it gives you time to reflect and come back later to reassess whether you really need a 27th little black dress. When I’m bored I like to save all my favourite new in pieces, but I rarely actually buy them – coming back a week or two later gives me perspective, and honestly most of the time I realise I don’t actually need anything in my wishlist right now. The bonus of this is that when it’s sale time you can easily see if all those pieces have been reduced in price in one easy place!
CASHBACK SCHEMES & DISCOUNT CODES
Why spend more than you have to, if you can benefit from a little added bonus? It’s well worth having a look at sites such as VoucherCloud and Money Saving Expert to get a discount or free delivery code, while Top CashBack allows you to earn money as you spend and convert it into vouchers. Don’t forget loyalty cards either, which often give you points and offers that are redeemable in store and online – some of my faves include Monsoon, Marks & Spencer and ASOS (who also give you a birthday bonus!)
OPT FOR FREE DELIVERY
There’s really no need to pay for expensive delivery charges anymore, if you have a little patience; often there’s a free ‘deliver to store’ option or no charge after you spend a minimum amount. I’ve been known to add an extra item or two in order to qualify for free delivery, simply sending it back for a refund after my order has arrived – because you don’t get charged even if you keep none of it!
SEND IT BACK
My number one tip? Don’t forget to send it back! How many times have you wasted money on things you don’t want but forgot / couldn’t be bothered to treck to the post office to return it? It’s a waste of your hard earned money, so as soon as you’ve tried everything on pack up your returns and take it as soon as possible to your post office or collection point. Get rid and get your money back!
Do you have any other tips or suggestions on how to shop better online and save money on fashion?
SHOP THE LOOK
Marks & Spencer Midi Dress | £45.00 (Currently Half Price) | SIMILAR HERE
Sketchers Grey Suede Boots | £55.00 | SIMILAR HERE
Oasis Leather Jacket | £150.00 | LINK
Gucci Marmont Quilted Velvet Bag | £1160.00 | LINK
Olivia Burton Watch | £98.00 | LINK