Everyone loves a beauty bargain, but how many of us have picked up what we thought was a cheap thrill only to be left bitterly disappointed? Just because something costs the same amount as your morning coffee, it doesn’t mean that the joy you get from it is going to be comparable. Splurging on a ridiculous eyeshadow palette probably involves a lot of research before you jump in, so why should your more affordable cosmetics be any different? Wasting your cash on a load of old rubbish is nobody’s idea of fun, even if it is only a couple of quid – if you can spend those pennies wisely, why wouldn’t you? Wet N Wild has long been celebrated as one of the USA’s best budget beauty brands, with us Brits being forced to stock up on all those bargains while Stateside; finally though, this practically iconic brand has landed in the UK and brought its amazing price points with it. But which of the Wet N Wild products are worth trying, what are the gems you really don’t want to miss, and what are the bits you probably should leave on the shelf? I’ve put most of them to the test to help you with those very decisions…
WHAT YOU NEED TO TRY
Color Icon Eyeshadow Palette (£3.75)
An absolute bargain with a lovely variety of colour, these 10-piece eyeshadow palettes are a great starting point for any makeup enthusiast. The colours are really wearable, the textures soft and blendable, and the staying power pretty great too; I’ve been wearing these every day for the past week or so and haven’t been at all disappointed. Also available in quads if you want to dabble in a few different colour combinations!
Ultimate Brow Kit (£4.00)
I’m such a brow snob, and usually I’m super fussy with the products I use to create my desired look. My brows are sparse and thin, so I need a hardworking and strongly pigmented powder to create an angular yet non-scary finish. This little trio contains two perfect powders that apply beautifully when you wet an angled brush and draw on your chosen shape; there’s no flaking or budging throughout the day, just great brows. Absolutely comparable to premium brands, if you can get past the pack.
MegaGlow Highlighting Powder (£3.75) and Liquid Highlighter (£5.00)
Unlike a lot of cheap highlighters (which are either super sparkly or barely noticeable) the super soft irridescent powder effortlessly layers onto the face to catch the light and deliver a natural glow. By contrast, the liquid version has a super handy applicator and provides a beautiful golden glow that can be built-up to the max without any caking. You’d never know these were so cheap – so it can just be our little secret.
MegaLast Liquid Catsuit Metallic Eyeshadow (£5.00)
Perfect for the forthcoming party season, these creamy liquid eyeshadows are super easy to blend and buff into the socket and around the waterline before they dry down. Once they’re dry they leave a beautiful elegant sparkly result (not a tacky OTT one!) that’s perfect no matter your age. I have super sensitive eyes, but these caused me no irritation; it also lasted all day and night long without flaking or creasing (just be sure to layer up and buff when you first apply.)
Color Icon Kohl Eyeliner Pencil (£1.50)
I’ve only tried the black one, but it was super pigmented and perfect for smudging – far better than some of the khol pencils I’ve tried for ten times the price. An easy win, so stock up while you can!
MegaGlow Contouring Palette (£5.50)
This supersized pan includes a really wearable shade of contouring powder alongside a tone designed to highlight, but in all honesty this can be used as a finishing powder and bronzing duo. The pigment provided is great, the powder light and non-cakey, plus it’s great for travel or for picking up when you’re running out of everything at the same time. Surprisingly good!
STUFF YOU SHOULD GIVE A MISS
Max Volume (£5.00) and Skinny Mascara (£4.50)
Disclaimer here: I do like my mascaras to be full of volume and help to fan out my lashes, so big bushy brushes are usually my preference. Although these are okay and certainly coat the lashes well, for my specific needs they just didn’t deliver. If you like your brushes skinny and your mascaras lengthening, then these may be worth a go – but for me, they were disappointing.
Photo Focus Setting Spray (£5.00)
A setting spray has to deliver a lot to get me interested, and this just felt like a very wet and unnecessary end to my makeup regime. It’s supposed to give you a dewy finish (it didn’t) and hydrate the skin (questionable) while keeping makeup looking fresher for longer; to be honest, it didn’t do much other than wake me up a bit! Definitely one you can give a miss.
MegaLast Lip Color (£3.00)
Don’t get me wrong, for three quid these aren’t bad at all – but they are a bit scratchy and the pigment is questionable once it’s applied to the lips. I found the result a little patchy and short-lived; as soon as I took a sip of coffee the whole lot seemed to transfer onto a cup. Great for a back-up or to try a new colour, but not amazing and definitely won’t be replacing my fave lipsticks!
Liquid Catsuit Metallic Lipstick (£5.00)
Again, another okay product – but it didn’t rock my world. The colour result was okay, but it’s hard to get a precise result and I found the pigment really clinging to lines and making the overall result seem a bit patchy. I’d give this one a miss.
CoverAll Concealer Palette (£4.50)
The texture of these concealers was a bit greasy and didn’t deliver a workable pigment for my skin type, nor did the shades seem to really counteract the tones they were designed for. If you’re into colour correcting I’d advise investing in another product, or just getting a concealer that you love. A classic example of trying to offer too much for a low price point and missing the target entirely.
I hope that’s helped you to decide which Wet N Wild products are worth trying and which are worth giving a miss! Have you tried any Wet N Wild bargain beauty treats, or found products that you love?
Wet N Wild is now available from Beauty Bay, priced from £1.50, as well as selected Boots stores.
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