Five Ways To Shop Smart This Black Friday (Plus All The Discounts & Deals You Need To Know)

Right now you can’t walk down the street, click on to a website or scroll through social media without being bombarded with Black Friday and Cyber Week messages. What started as a Stateside way to generate sales after Thanksgiving has gradually made its way into British shopping culture, providing a window to nab those items on your shopping list at discount prices or simply find yourself a bargain. I have a bit of a love-hate relationship with Black Friday, believing a lot of it is geared towards the vunerable or our collective need to make the most of a ‘good deal’ (when it’s mostly just the same level of discount you’d get at four other points in the year) – but, it can be a good way to save some cash if you’re savvy. If you’re starting to think about how you can shop smart and logically this Black Friday, here are some of my tips to ensure you don’t wake up on Blue Monday feeling a pang of guilt…

1. Make a list. Check it twice. If you go into the Black Friday sales with your eyes firmly open and a list clearly written of the kinds of things you’re after, it’s a lot harder to get swept away or distracted by stuff you don’t actually want. If you have specific shops you love to shop from, make a wish-list and wait until their discounts go live so you only buy what you’ve previously fallen in love with.

2. Only buy what you need. It’s happened to the best of us, but do you really need that glittery bomber jacket with tassels on the arms just because it’s 60% off? Do you really need a set of rose gold cutlery because it’s half price and would look great on Instagram? Ask yourself three times why you need to add it to your basket, and if you still have an answer go ahead and click ‘proceed to checkout’.

3. Is it a real bargain? So many stores just jump on the bandwagon and offer the same old 10-20% off their wares, or roll out all the old stock they’ve been trying to get rid of and call it a Black Friday deal. If it’s genuinely a saving you’d normally not benefit from, or it’s a discount off a gift or item you were buying anyway, go for it; if not, perhaps leave it.

4. Try not to put it on credit. Unless it really is an ultimate bargain you really can’t do without, spend only what you have available in cash. Try not to take up those appealing store card deals, open a new online catalogue account or dust off that credit card you were saving for a rainy day; your long term financial situation is more important than a short term fix.

5. Don’t be afraid to return. Once the initial rush of a bargain has worn off, you may start to see the reality of what you’ve just purchased (and just spent!) If you feel anxious about your spendiness or are questioning what you bought and why, send it back. Returns policies are there for a reason.

Now you’re prepared, thinking logically and have your list at hand, where should you be heading to get the best deals and discounts this Cyber Week?

Here are all the fab ones I’ve found across my fave beauty and fashion brands, just for you…

But please, shop wisely.


Boots – some amazing deals on gift sets
Cult Beauty – up to 40% off
Fabled – 15% off with code HAYLEY15
Feel Unique – up to 30% off, plus a free gift worth £100
HQ Hair – up to 30% off
James Read – 30% off and free postage
Look Fantastic – 20% off with code HURRY
L’Occitane – 20% off
Superdrug – up to 50% off a huge number of brands


BooHoo – 25% off
Debenhams – half price offers landing every day
Dorothy Perkins – up to 50% off
Dune – 20% off
Evans – 30% off
GAP – 40% off (plus an extra 25% off sale)
H&M – up to 50% off denim and basics
Joanie Clothing – 40% off everything
Kurt Geiger – 20% off boots
La Redoute – 40% off everything with code BLACKFRIDAY
Links Of London – 20% off
Matalan – up to 50% off
Miss Selfridge – up to 50% of coats and jackets
Monica Vinader – 30% off
New Look – 50% off
River Island – 30% off party wear
Simply Be – 30% off brands
Very – up to 50% off fashion



  1. Kay
    November 20, 2018 / 1:39 pm

    I went online first thing when I saw the Liz Earle discount of 15% off everything, it may not look much but they hardly ever do anything like this. Free postage too.

  2. Kate
    November 20, 2018 / 1:40 pm

    There are some great deals around, for sure. I tend not to be a fan of sales generally and prefer to just buy what I really want when I really want it, and if there’s some sort of saving to be had then that’s a bonus. That said, thinking strategically about it is great advice and definitely the best way to ensure it’s a good deal for you and not just for the retailers! x

    Kate Louise Blogs

  3. November 20, 2018 / 1:57 pm

    Black Friday always causes me so much anxiety. I love getting a bargain but the rush of people and the pressure get’s too much for me. This post might help me a lot though. Thanks for sharing!

  4. November 20, 2018 / 6:15 pm

    Buying from sites that have really simple returns policies is always my preferred choice come black friday. With clothes especially it’s nice to be able to see them in flesh and try them on!

    Lucy |

  5. Pam
    November 21, 2018 / 7:56 am

    These are some great tips and deals but in all fairness, I dont really NEED anything so I might sit this one out.

    Pam xo/ Pam Scalfi♥

  6. November 29, 2018 / 3:15 pm

    I always try to make a list, as you kindly recommended, but mainly for Christmas gifts. Sometimes, I am lucky to find what I am looking for – sometimes not. But I try not to stress too much and not to get caught in the whole seasonal madness.

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