Is there any other collection quite like the one Jo Malone London launch in time for Christmas? Is there any other seasonal launch that’s anticipated with such glee and excitment? Nobody can doubt that Jo Malone create the most iconic festive scents and offerings, and how much all of us would love to find one or two treats under our tree come December 25th, but this year they’ve surpassed themselves with a new scent I know you’re going to love. No matter how popular their seasonal launches and new collections are throughout the year, it’s always the Christmas offering that we’re all so eager to have a sneaky preview of – so it was my utter pleasure to get to do just that, ahead of the launch later in October. Want to know what the seasonal scent is this year and what you should be asking Santa for? Metaphorically step this way and let me introduce you to the Jo Malone London Christmas collection 2018…
You’ll be pleased to know all the classics are back for yet another year: the iconic cracker, the covetable advent calendar and the coffrets of candles and scents that will be treasured well into 2019. Some of the scents you’ll be familiar with are also back for a limited time – including Pine & Eucalyptus, Ginger Biscuit and Orange Bitters – so if you’re a fan you may want to grab them quick! (I do have a childish love for Ginger Biscuit, even if it makes me feel like a walking Pumpkin Spiced Latte…) Jo Malone have listened to their fans and brought back old favourites in different sizes and formats, allowing us all to have a bit of nostalgia and warmth no matter our budgets, and I’m totally here for it.
But what’s new and exciting this year is the launch of the scent White Moss & Snowdrop, designed to evoke the feeling of a brisk winter walk with heavy scents of the moss on the ground mixed with the lightness of the snowdrop; unlike a lot of seasonal scents that feel out of place come January 1st, this is light and sensual enough to be worn all year round. It has woodland-esque notes to keep it sophisticated and green without the overpowering scent of pine needles, with a delicate floral top note to keep it fresh. Housed in an iridescent bottle that’s sure to be more covetable than any recent launches, this is something really rather special that I’m sure will be a best seller.
What I always love about the Jo Malone London Christmas collection is that they ensure there’s something to be enjoyed or added onto your wishlist, no matter how much you want to spend. Go all out with the Luxury Cologne Collection (£370.00) or super sized Pine & Eucalyptus Luxury Candle (£300.00), or dabble with a Christmas Ornament (£22.00) and Cracker (£32.00). Whether you want to ask Santa for a full size Ginger Biscuit Cologne (£96.00) in a beautiful golden glittery bottle, or treat yourself to a Pine & Eucalyptus Room Spray & Scent Surround Diffuser (£46.00) they’ve got you covered.
There’s also something for every loved one – including the Miniature Soap Collection (£36.00) for your Nan, the Body Crème Collection (£63.00) for your Mum or the Orange Bitters Home Candle (£47.00) for your bestie. You just know that anyone receiving one of these iconic cream and black boxes will be opening it with pure excitement!
Launching into stores this October, the Jo Malone London Christmas collection is as special as you’d expect – but much more understated and elegant than we’ve seen in previous years. I adore the gold touches and holographic finish, as well as the subtle nod to the season throughout the packaging. They’ve definitely thought about how these can bring joy for well beyond the party season and have delivered a beautifully curated collection I can’t wait to get my hands on.
The Jo Malone London Christmas collection launches this October.
Stay tuned to their website for more details.