Hands up if you love nothing more than indulging in a new beauty purchase? The pleasure that can be found from a new lipgloss, a pot of your favourite cream or a delicious scent is unrivaled if you’re a bit of a beauty addict, so it’s no surprise that the average UK woman spends around £1300 a year on her appearance. I love discovering new things, putting much celebrated finds through their paces or picking up a bargain I can’t wait to share with my friends – but what if there was a way of doing a little good while you help yourself feel good too? They say charity starts and home, and with so many beauty brands now making effort to give back to the community, it’s easy to leave a positive impact from the comfort of your dressing table. Here are seven of my favourite charitable collaborations and how you can help support their amazing work…
Over the last 14 years their long-standing relationship with Breast Cancer Now has raised more than £10 million to help in the fight against the most common cancer in the UK; this year they’re taking that fundraising effort to a new level. They’ve partnered with Lulu Guinness to design a limited edition collection featuring her iconic lip prints, with £10 from each purchase of the Gold Styler and Air Hairdryer being donated to the charity. What’s even better is that for every pouting selfie that’s posted to Instagram using the hashtag #KissThisCancer (tagging @ghdhair and @breastcancernow) they’ll donate an additional £1.00 too. Was there ever a better excuse for a selfie?
THE SOAP CO
A shining example of how brands can make a huge difference to the community, this ethical beauty brand is run by a workforce that’s predominately blind, disabled or otherwise disadvantaged. Every time you use one of their super luxurious hand washes, lotions or oils you’re helping to create life changing job opportunities – so much so that Soap & Co has created over 10,000 days of employment and aims to generate over 60 new jobs every year. The products are fab (hello White Tea hand wash!) and affordable too (around £12.00,) but it’s the difference they make to hundreds of people that will leave you feeling all warm and fuzzy.
NEAL’S YARD REMEDIES
play a vital role in our ecosystem (it’s said a third of the food we
consume daily relies on the pollenation of bees,) but they’re
unfortunately on the decline due to habitat loss, pesticides and climate
change. Through their Bee Lovely range, Neal’s Yard helps to support
charities that introduce new bee colonies, boost harvests and support
the farmers who are most vunerable – ensuring that the bees can do their
thing in the years to come. I adore this product range, especially the
new Bee Lovely Balm, but the love runs even deeper because of the
positive impact it has on our environment too.
have a lot of love for this beautifully scented and ethical body care
brand, but it’s their work with Water Aid that makes them super special.
Determined to make clean water, decent toilets and good hygiene normal
for everyone by 2030, this inspirational charity works across Africa,
Asia, Central America and the Pacific; they’ve reached 25 million people
with clean water since 1981 and 25 million people with sanitation since
2004. Something as simple as hand washing with soap can cut incidences
of diarrhoea almost in half – essential in environments where it kills a
child under five every two minutes. By 2019 Soaper Duper aim to give
the charity £150k from the sales of their products, so you can do
amazing things all from the comfort of your morning shower.
JO MALONE LONDON
Through the sales of their limited edition charity candles, Jo Malone help to support those suffering with mental illness and aim to break down the stigma associated with it. Around 1 in 4 people will suffer with mental health issues in their lifetime, but sometimes simple opportunities provide a way of coping; 75% of the price of their beautiful floral charity candles are donated to local community gardens, which are cared for by volunteers – many of whom live with mental health problems and learning disabilities. Working on the garden gives volunteers a sense of achievement, increasing their self-confidence and empowering them to start rebuilding their lives; it also leaves a lasting legacy within communities who have somewhere to go and breathe in the floral aroma.
Known for their cult dry shampoo, this haircare brand gives back more than you’d ever know: the Klorane Institute acts for the protection of botanical heritage, and
has done so since its creation in 1994. Aiming to protect plant species
under threat, research into biodiversity and educate the wider world
about the fragility of our botanical heritage, the work the brand does
is invaluable. One of the main projects they’re involved in is ‘The
Great Green Wall’; in order to combat the desertification (the process
by which fertile land becomes desert, often due to global warming)
across Africa, Klorane have
committed to plant 10,000 trees a year to help. Every purchase of a Klorane shampoo, conditioner or styling
product helps plant a little more of that increasingly vital Great
They started the trend for using ‘real women’ in their advertisements, but Dove’s work runs much deeper than that thanks to their Self Esteem Project. They believe that no young person should be held back from reaching their full potential, but in the UK it’s said up to 90% of girls with low body esteem put their health at risk by skipping meals. Since 2004 Dove has been building self-esteem in young people through their educational programmes and campaigns, providing resources and training tools for teachers, parents and young people alike; by 2020 they aim to have helped 40 million people by starting conversations and helping to boost self-confidence. So much more than a body lotion.
There are so many other great charitable collaborations, many of which hit stories at specific times to help support campaigns and awareness building, but these are some of my faves. So next time you want to make a little splurge, why not consider these instead of your usual go-tos?
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