Evoke The Beauty & Power Of Gemstones With Yardley’s NEW Fragrance Collection

WIN THE COMPLETE COLLECTION OF SCENTS

Sponsored Feature In Partnership With Yardley London 

Gemstones have been thought to have the power to positively alter our moods, boost our body’s performance and remedy a spectrum of ailments for thousands of years. From warning off negativity, encouraging fertility, boosting creativity and aiding sleep, each crystal is said to hold particular benefits when used within meditation or bathing – or even just placing them in key places around your home. Although they’ve been a focal point for believers for centuries, they’re definitely having a bit of a resurgence and becoming on-trend as basket bags and peonies. As we look to escape our fast paced, incredibly busy and stressful lives, these small beautiful gems offer a moment of calm or a simple way to restore balance (if even through five minutes of reflection.) Personally I’ve become fascinated by the idea of crystals, now placing them on my desk and bedside table (read more about my curiosity and early investigation here,) but I’m equally obsessed with their beauty as I am with their qualities. Right on-trend and ready for a new season, long-standing fragrance connoisseurs Yardley London are launching their very own gemstone inspired collection of scents that will not only help to boost your mood, but leave you feeling rejuvenated and inspired.

With nearly 250 years of history and a multitude of Royal warrants, Yardley London has a fascinating story to tell – but constantly evolves to ensure it still offers a fragrance portfolio that appeals to the modern woman. Their latest launch is called simply ‘The Collection’ and features five exquisite fragrances that embody the transformative power, beauty and allure of gemstones while celebrating the opulence of British glamour: Daisy Sapphire, Rosie Ruby, Poppy Diamond, Lilac Amethyst and Flora Jade. The surprising, directional and captivating collection not only looks beautiful (thanks to the glass art-deco style bottles,) but it provides beautiful lingering scents that are as decadent as they are affordable. Rock royalty Tigerlily Taylor is also the face of the campaign (view the full video here,) proving this is a fresh and unexpected direction from such an iconic brand.

DAISY SAPPHIRE

A dewy and fresh green floral bouquet, inspired by the striking vibrancy of the yellow sapphire; a burst of cheerful and energetic top notes (dewy green leaves and apple) unravels into hyacinth and white rose at its heart, drying down to warm base notes of sandalwood and musk. Created to evoke memories of a field of daisies, this captures the freshness of air and dewy mornings without being overtly feminine.

KEY NOTES: green leaves, apple, hyacinth, white rose, sandalwood, musk

ROSIE RUBY

An edgy and head turning fragrance that exudes the beauty of the pink ruby stone, it contains ripe fruity top notes of mandarin, pear, peach and cassis. Folding into an assertive heart of pink pepper, peony, rose and orange flower water, it’s balanced by a soft and warm base note of cedar wood, sandalwood and vanilla. The beautiful blend of contrasting notes brings a modern and unexpected scent you’ll be sure to love.
KEY NOTES: mandarin, pear, orange flower, cassis, pink pepper, peony, rose, sandalwood, vanilla

LILAC AMETHYST

Reflecting the trend for androgynous floral-woody scents, this features an intriguing blend of fresh pear, lemon and bergamot with basil. A sensual heart of fig, peach flower and spicy black pepper is complemented by a warm amber base, leaving a truly memorable and unexpected scent. The unique combination of spices, herbs and florals around a heart of fig makes this a stand-out scent for any fragrance lover.
KEY NOTES: pear, lemon, bergamot, basil, fig, peach flower, black pepper, amber

POPPY DIAMOND

A
sophisticated, sparkling and uplifting sheer floral fragrance that
represents the brilliance and magnetism of the diamond. With refreshing
top notes of pear and bergamot, enveloped in a sweet yet subtle note of
honey, this scent also features an elegant heart of rose, peony and lily
of the valley. Finally it’s enhanced with a sensual base of cedar wood,
sandalwood and vanilla. The light woody and subtle honey undertones
give more power, femininity and sheer sensuality to one of the most
captivating flowers, providing a scent that’s incredibly wearable.
KEY NOTES: pear, bergamot, honey, rose, peony, lily of the valley, sandalwood, vanilla

FLORA JADE

A crisp and fresh scent that captures the green and fruity aromatic top notes of peach, bergamot and galbanum, this also features an airy floral heart of rose, jasmine, ylang-ylang and orris. Delicately wrapped up in base notes of patchouli, sandalwood and moss, the result is incredibly refreshing and sensual; offering a sophisticated and timeless fragrance it plays into the perfumers idea to create something airy, delicate, with a natural earthy bouquet.
KEY NOTES: peach, bergamot, rose, jasmine, orris, patchouli, sandalwood, moss


I would undoubtedly wear every one of these, but if I was pushed to
pick my favourites I’d definitely opt for the slightly androgynous
peppery scent of Lilac Amethyst – as well as the vibrant and fresh notes
of Daisy Sapphire. I adore how unexpected they are, as well as how they
leave me feeling ready to face whatever tasks are ahead; sometimes as
fragrance really can be that powerful and transformative – just like the
qualities a gemstone can bring. Yardley London have absolutely nailed
their latest forray into scent and created a collection that’s
beautiful, wearable, timeless yet incredibly on-trend. You’d be forgiven
for thinking these would cost a small fortune, but they’re in fact only
£25.00 a bottle; at that price you can afford to pick up more than one.

If you love the sound of these scents, you’re in luck: I’m giving away a scent to five lucky readers, alongside a beautifully exquisite and delicate gemstone bracelet (worth £50 each) from AUREE Jewellery to remind you of the power of crystals every single day. If you’d like to be in with a chance of winning your chosen scent and a beautiful piece of jewellery, just enter via the widget below. Good luck!

The entire collection of gemstone inspired scents is available from Boots stores nationwide and online, priced £25.00 each. Find out more via www.yardleylondon.co.uk

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This is a sponsored feature in partnership with Yardley London; all opinions are my own.  

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5 Comments

  1. Danielle Alexa
    May 19, 2018 / 3:26 pm

    I love the look of those gemstone bracelets, they look so pretty!Danielle xxhttps://www.fashionbeautyblog.co.uk/

    • Hayley Hall
      May 20, 2018 / 10:27 am

      They're so simple, but so beautiful!

  2. Nital Shah
    May 22, 2018 / 6:06 am

    These bracelets look so pretty as do the bottles of perfume. I like the sound of the Flora Jade and the Daisy Sapphire the most. I remember when Yardley was more of of an older generation perfume, my grandma had some but they have really turned it around and now I would love to wear them. This gemstone inspired range really does look wonderful!

  3. Heather La Belle
    May 31, 2018 / 12:22 pm

    These look really modern and beautiful

  4. Iris Tilley
    June 2, 2018 / 8:02 am

    As a family we love Yardley and I've grown up with it

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