The Skincare Product That’s Actually Stopped Me Getting Botox: No7 Line Correcting Booster Serum

Over the last couple of years the signs of ageing have really started to bother me. On the whole my skin is in pretty good nick and I take care of it well, but that doesn’t stop those fine lines creeping in around the eyes and forehead. Whether you embrace them or battle them is completely down to personal choice, but for me it’s all about minimising their appearance as much as possible and ensuring my overall complexion looks fresh and rested (even if I’m mentally and physically exhausted from keeping too many balls in the air.) In the run up to my wedding last year I seriously considered getting Botox on areas that were making me feel slightly self-conscious, especially when I put so many pictures of myself on the internet; the main niggly issue I’d see in the mirror every day was this deep crease between my brows, which became more prominent throughout the day as my makeup sank into it. I really didn’t want my wedding photos to show this deep-set crease I was so aware of, so I started to look into Botox as a serious option; for one reason or another I didn’t go through with it, but in the last few months it’s definitely been on the cards again.

That is until I started trying the new No7 Laboratories Line Correcting Booster Serum. You can’t have failed to have noticed the hoo-hah around the No7 skincare line (in particular Protect & Perfect) which was the first skincare product clinically proven to reduce the signs of ageing; it’s become a long standing best seller in the decade it’s been available, now boasting a whole line of sister products that are known for their efficacy. I’ve tried and tested them many times and the range certainly does help to ease those fine lines and ensure skin is left radiant, supple and healthy looking, but it certainly can’t compete with the results of more invasive treatments. But the latest addition to the No7 line-up could possibly be a very strong alternative. 

A targeted skincare solution that’s both non-invasive and fast acting, it’s the most concentrated formula to date that’s been designed to be applied directly to lines, wrinkles and areas that need specific support. Using No7’s powerful peptide technology used within the entire skincare range, Matrixyl 300 Plus, this Booster Serum contains 7 x the concentration of their usual serums to boost the properties and allow skin to recover some of its key properties and components that are lost during the ageing process. Designed to be used in conjunction with your usual skincare regime and as a first targeted step, Boots claim that it can reduce the appearance of wrinkles by up to five years.

What’s super interesting though is that Boots tested the formula on a panel of women who were either considering or had historically used Botox; 77% and 80% of them respectively said they thought the serum provided results better than they thought possible from skincare, while 73% said they were less likely to consider Botox treatments in the future or delay their next treatment as a result of testing this formula. So although skincare can never compete with invasive treatments, for me it was fascinating to hear of such positive results from women who were actually considering taking their beauty regime up to a whole other level.

So what about my experience? Suffice to say after being introduced to this I could’t wait to get it on my face; as soon as it landed on my doorstep it was ripped open and dabbed directly to that crease between my brows as well as around my eyes. The texture is lightweight and easily absorbed, like you’d expect with any No7 serum, and the ‘injectable-esque’ packaging certainly uses the cues of invasive treatments – even if you still have to squirt it onto your finger and dab as you would any other skincare product. I layer it after cleansing, underneath my usual serum / moisturiser / SPF, and have been doing so for about two weeks; the results I’ve seen have been pretty astonishing, given how quickly it’s made an impact on those niggly bits of my face.

Without a doubt the crease between my brows has reduced significantly; the skin around it feels smoother and plumper, making the fold a lot less obvious and preventing my makeup from sinking in as easily or as quickly. I’m definitely less conscious of it and no longer feel like Botox is an option I’d consider in the immediate future, even if it may well be back on the cards in the future – because this has provided enough of a difference to leave me feeling positive, and excited for the impact it will have on those pesky lines in the weeks and months to come. It’s by no means a miracle worker or the answer to all your dreams, but as far as I’m concerned it’s like a little tube of brilliance that I’ll continue to use every morning on those bits I’m currently unhappy with.

Usually I wouldn’t think of featuring a skincare product having used it for such a short space of time, but it’s so unusual to see such a difference within a two week period. I’m lucky enough to have access to some of the best skincare formulations out there, but it’s been this that has made a visible difference to my skin and pleasantly surprised a veteran beauty blogger. In my opinion this provides the perfect solution for those of us seeing the first signs of ageing and wondering what we can do about them, less than those that are seeing the more advanced signs that no cream or serum will be able to ‘fix’. Looking after your skin well and giving it everything it needs to remain healthy looking, radiant and plump is always essential, but if you can give it a little helping hand in the areas you’re most conscious of then why the hell not?

I know there has been some controversy about the name, messaging and marketing of this product (more on that another time,) but for me what’s more important is that this works – and it works really well. I would happily recommend it to my friends, my mum and all of you guys if you want something more than a great serum but less than full on needles. And that doesn’t come by very often.

No7 Laboratories Line Correcting Booster Serum is available now, exclusively via Boots, priced £38.00.


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  1. Anonymous
    April 18, 2018 / 10:06 am

    I've just started using this (one week) tho i do have quite deep lines so we'll see ?

    • Hayley Hall
      April 19, 2018 / 8:15 am

      Do let me know how you get on!

  2. Danielle Alexa
    April 18, 2018 / 6:31 pm

    That is it, I am going to have to look into this straight away!Danielle xx

    • Hayley Hall
      April 19, 2018 / 8:17 am

      Honestly, I rarely get so excited about a skincare product (or use it every day) but this has made such a difference for me.

  3. Pam Scalfi
    April 19, 2018 / 7:44 am

    My mom is using this as well and she is loving it at the minute! I hope it really helps with her lines as she wanted me to take her to get botox and I am avoiding it at all costs hahaPam xo/ Pam Scalfiā™„

    • Hayley Hall
      April 19, 2018 / 8:17 am

      I mean, it can't compete with Botox but if a small change in your face makes a big difference to you it's a great way to look after those lines!

  4. Kirsty Merrett
    April 19, 2018 / 9:31 am

    this sounds amazing!!! i need to try it!

  5. The Makeup Aficionado
    April 21, 2018 / 8:02 am

    I've been hearing lots of awesome things about No7 skincare and now you've definitely sparked my interest in trying this

    • Hayley Hall
      April 22, 2018 / 5:24 pm

      Their skincare is some of the best on the high street – so much investment goes into the development process.

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