Recent conversations (both that I’ve observed and have been part of) have left a very nasty taste in my mouth. With so much advice online and so many self-proclaimed beauty or skincare experts, it’s hard to know who to trust and who has an ulterior motive lingering beneath the surface; so many of us are sharing tips, tricks and thoughts – and the majority have no qualification to do so. Admittedly I don’t have a degree in cosmetic science (although I did start studying for one!) but I do have thirteen years worth of experience in product development, cosmetics and ingredients legislation, store marketing, branding and promotion; although I’m by no means an expert, I have enough knowledge (that’s ever expanding) to offer a relatively informed and balanced view that’s in tune with the average consumer. I would *always* recommend readers with genuine skin conditions and complaints to visit a doctor, dermatologist or skincare specialist for targeted advice and treatment, but on the whole people are just looking for digestible advice and recommendations that they can buy from Boots in their lunchbreak.
With the growth of beauty gurus, however, comes the constant judgement about the choices that we’re making. Whether it’s because you choose to spend fifty quid on a face mask, shop for your skincare in Aldi or choose to put glitter all over your face, there’s always someone waiting to tell you you’re wrong – but as far as I’m concerned, as long as you’re not actually damaging your face then just do what makes you happy. If your skin isn’t irritated, broken, prone to breakouts or suffering with a condition such as eczema or rosacea, you’re pretty much free to use whatever you want or adopt whatever routine fits into your lifestyle.
Not all of us want to spend a small fortune on our faces or integrate nine different steps into our skincare regime, in the same way that many women choose to go makeup free; however, there are those of us out there that want to target fine lines, boost the condition of our complexions or simply have fun with our beauty products. Unless you’re still using face wipes as a cleansing solution (stop it immediately and read this post,) overdoing it on the acids or applying a three year old mascara to your lashes, it’s all about personal choice. From my point of view beauty is about fun; it’s about self expression, finding products that make you feel good and routines that you’re happy to partake in every single day. It shouldn’t be about judging others for their choices or preaching that one size fits all – because it doesn’t.
Which takes me onto the latest launch from face mask powerhouse GlamGlow: ‘My Little Pony’ glitter face masks. Now, I have a bit of a love/hate relationship with GlamGlow; many of their products are incredibly overpriced and not necessarily that effective, but on the other hand some of them offer beautiful textures and a huge amount of censorial enjoyment (which is why their glitter face masks have become so incredibly popular.) I’ve been using their original Gravity Mud mask (and the glitter version) for some time, and it definitely works as a little skin boost on those mornings when you haven’t slept too well or evenings when you want to look your best.
The formula does help to lift, firm and temporarily plump the skin,
as well as aiding the application of makeup, to give you a brighter and
more favourable reflection; the results are short-lived though, so it’s
only great as a little pick-me-up and not a serious ‘anti-ageing’
solution. Regardless, I really enjoy popping on some of this gloopy
glitter and Instagramming the result – you have to give GlamGlow credit
for identifying a gap in the market for an instagrammable face mask!
This new trio builds on that collection by providing the same formula in
three new shades (blue, pink and purple,) all of which feature the same
shimmer and sparkle seen in the original. Although the blue version
contains the same black glitter that’s previously been available, the
other two shades certainly offer up oodles of fun and a nod to the cult
toy of our childhood. (I was always down with Rainbow Dash, you?)
in the most extravagant and extra packaging I’ve seen in a long time
(with even a sheet of My Little Pony stickers to make you feel like a
fully fledged nine year old again,) these are super pricey and
definitely won’t be for everyone; to be honest, for the £42.00 price tag
I expected an actual small pony inside too (and I’m not talking about
the plastic kind.) They’re absolutely not necessary, but they are all
kinds of glittery fun – and sometimes beauty provides the perfect
escapism from our otherwise boring and depressing realities. I’m
surprised GlamGlow can still get away with glittery sparkles and stars
in a wash off beauty product (especially after the cosmetic microbead ban – read more here,) but I’m sure it’s only a matter of time until this is rectified and they come up with an alternative.
there was ever going to be a product that divided the beauty community
it was going to be a stupidly expensive pink glittery face mask, but you
know what? Sometimes we need something a little bit controversial to
remind us that we’re free to make up our own minds and spend our money
how we so wish.
What do you think of the new GlamGlow ‘My Little Pony’ Face Masks?
The GlamGlow Gravity Mud ‘My Little Pony’ face masks are available exclusively from ASOS, priced £42.00 each.
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