Red lips have long been a universal symbol of power, confidence and femininity; throughout the last 100 years they’ve symbolised the progression of women’s equality and have embodied everything we associate with being a #GirlBoss. I never feel as ready to face the day than I do when I pop on a slick of red lipstick, and never feel more confident than when I step out with a power pout – but until now I’ve never really thought about why. An early advocate of women’s rights and cosmetic icon, Elizabeth Arden famously helped to shape some of the most historically memorable moments with a slick of that red lipstick, and her work continues to this very day. Ms Arden provided red lipsticks to the suffragettes marching on New York’s Fifth Avenue in 1912, with the red lips they sported being known from thereon as an icon of female power; she continued this support of women by working with the Armed Forces during WW2 to provide women with a red lipstick as part of their uniform, again cementing the shade as a symbol of power and independence. In 2018 this journey and support of women globally continues, via the #MarchOn campaign fronted by Hollywood mega-babe (and all-round girl crush) Reese Witherspoon.
Reese is well known for being a vocal feminist and conduit of change; during her speech at the 2015 Glamour Women Of The Year Awards she said: “I believe ambition is not a dirty word. What if all women were encouraged to be a bit more ambitious?” Her production company has revolutionised the way Hollywood movies are made, all because she wanted to see more opportunities for women of all ages and backgrounds to undertake roles that had them powerfully placed at the centre (rather than as the maid, wife or secretary.) As co-founder of the #TimesUp initiative, Reese has also made a huge impact globally on the discussion around sexual harassment. She speaks out for what she believes in and uses her power and privilege to make a real difference, so it’s no surprise she signed up to become the Storyteller-In-Chief for Elizabeth Arden and is championing their #MarchOn campaign.
The program is designed to celebrate women’s achievements, encourage support and includes a $1 million donation to UN Women in order to support their work in advancing women’s issues worldwide. As a foundation they’re dedicated to gender equality and the empowerment of women, working with member countries to design laws, policies, programmes and services that truly benefit women and their communities. Not only does this include education and funding, but work across areas that include domestic violence, HIV and AIDS, helping to create sustainable businesses, access to water and work to end FGM (Female Genital Mutilation.) It’s serious stuff with a serious message, but you can get involved by simply putting on a slick of red lipstick.
Designed with the help of Reese herself, this limited edition design features a beautiful red metallic case and a bullet embossed with the iconic Red Door design; a universal and classic shade that’s been worn for generations, like women’s rights it will never go out of style! (Soz, that was mega cheese.) With 100% of proceeds from the limited edition lipstick being donated to UN Women, it’s a simple yet powerful symbol that encourages us all to get involved in supporting women’s rights. I adore this lipstick (the shade and the formula are just perfection!) and everything about what the campaign is setting out to achieve; it’s a perfect collaboration between brand, charity and ambassador and one I hope will raise a lot of money to benefit those women who really need it.
So I hope you’ll support this cause if you can – and get the benefit of an amazing red lip too.
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