In the next couple of months I’ll be celebrating eight whole years since I first pressed published on a blog post. Back in 2010 blogging wasn’t as complex as it is now, nor was it so commercial or competitive, and we all just bumbled along making it up as we went. Readers were free to comment and free to recommend their fave blogs to friends, so growth was relatively easy; you need employ only a few minor tactics to become successful on social media, and because there were only a handful of sites it was easier to gain the attention of brands. Skip forward nearly a decade and the bloggersphere has evolved into a whole new kettle of fish; with the positives definitely come with the negatives, but without a doubt we’re in a stronger place than where we started and a whole generation of men and women are creating their own unique career paths by doing something they love. As we step into 2018 it’s more important than ever to support your favourite sites, and there are some really simple ways to ensure that happens. Here are just a few…
COMMENT ON THEIR POSTS
There’s no denying we all have less time to spend reading content, and the time we do have is a quick few minutes while in the coffee queue at Starbucks or in front of the telly while the ad breaks are on. We’re still digesting a tonne of stuff, but we’re so quickly on to the next that we forget to leave behind a comment letting the creator know our thoughts or simply that we enjoyed it. Those little comments can mean such a lot and really keep a blogger going, especially when they spend most of their time alone and wondering if anyone is really reading. Make an extra effort this year to leave behind a little note or thought on your favourite pieces or newly discovered blogs; it’s something I’m making an extra effort to do too.
LIKE THEIR INSTAGRAM PICS
It’s the bane of any blogger’s life right now. We collectively have a love-hate relationship with Instagram and their blooming annoying algorithm that seems to have messed it up for the lot of us. Fewer and fewer people are seeing content, and those that do are simply scrolling rather than taking the time to like or comment on posts that stand out; the result is that Instagram assumes our content isn’t interesting, reducing the number of people that see our future pictures. It’s a vicious and never ending circle of doom which makes most of us feel like jacking it all in… But a little like here and there could make all the difference. Make an effort to regularly visit the profile of your favourite accounts and like/comment on their pics, even if they’re a few weeks old; not only will it give them a boost professionally, but Instagram will start showing you their previously lost images again.
SUPPORT THEIR COLLABORATIONS
It will never fail to amaze me how so many creatives have managed to turn a passion into a career. I’m hugely proud of what I’ve achieved over these last eight years, but also hugely in awe of the industry as a whole; blogger books, makeup ranges, advertising campaigns, endorsements and collaborations in every possible form have really helped to put blogging on the map. We produce so much content for free and for the passion of it, that it’s only fair that collaborations are celebrated and supported – rather than being ignored or deemed ‘just an ad’. In 2018 I really hope we can go that extra mile to support collaborative content and recognise the hard work that goes into curating an audience that brands in turn want to talk to; make an extra effort to like, comment, share and click on sponsored features and your fave bloggers will be able to continue bringing you amazing free content.
CLICK THEIR AFFILIATE LINKS
Love that dress they’re wearing? Can’t stop thinking about that lipstick? Fancy picking up a personalised phone case yourself? If you’re going to do it anyway, please consider clicking on your fave bloggers affiliate links and giving them a little kickback for the effort of them bringing it to your attention in the first place. It costs you nothing, but every little helps to support the maintenance costs associated with running a blog (hosting fees, subscription services, design resource, photography equipment) and keeps the content coming. Most of the time it will be a matter of pence, but if it’s no skin off your nose why not? Quite often if I know I want something online, I go out of my way to find a blogger that’s shared an affiliate link (because there’s always one somewhere!)
SHARE THEIR CONTENT
There’s nothing I love more than seeing people share my content online. Knowing that they enjoyed my storytelling or thoughts so much they’ve shared it on their own channels, fills me with drive to keep producing similar content. Whether it’s a quick tweet, a retweet of something you’ve discovered, a snap on Insta Stories or a link within your own piece of writing, it will really help to spread the word to new potential readers and make them feel supported too. Let ‘sharing’ be the word of 2018!
I’m definitely going to make an extra effort to celebrate and help my fave sites this year and beyond, and hope that you will too. Do you have any other simple and effective ways of showing bloggers your support?
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