How To Get The Most Out Of Your Concealer (Plus A Quick Look At Benefit’s New Boi-ing Range!)

It’s always been the one product I was happy to splurge on; the one item in my makeup bag that wasn’t up for compromise, and the only thing I would genuinely be devastated about if it got discontinued. (Clinique circa 2010 I’m talking ’bout you.) Concealers for me are one of the best things about makeup, as they help to cover up a multitude of sins and give me the confidence I need – no matter the problem that day, and no matter my age. When I was a teen it was all about concealing those pimples and reducing the redness left by picking spots, in my twenties my priority flipped to minimising those under-eye circles caused by drinking on a school night, but in my thirties the focus is on creating a more uniform complexion and adding brightness to my under-eye area which is showing those first inevitable signs of ageing. Concealers are flipping awesome, but they’re also one of the most mis-used pieces of makeup – we have a tendency to just shove on as much as possible and hope for the best. Over the years I’ve learned so much about these little wonder pots, and how to get the most out of them, so if you need to hone your skillset then let me give you some tidbits of advice to hopefully help you on your way…


That concealer you’ve been using for the best part of ten years? It may no longer be the best for you. Our skin is constantly changing and we need products that work with it, not against it, so opting for a concealer that works with your skin type is the first battle to win. If your skin is dry or prone to fine lines, then opt for a hydrating or creamy base; if it’s oily or your makeup tends to slip throughout the day, then going oil-free is the best way forward. Benefit’s new range of Boi-ing includes textures that meet every skin need, so don’t feel like you just have to find your shade match and that’s it: investigate, try and test. 


The biggest mistake I made as a teen was colouring in my under-eye area and focusing on creating a result that was three shades lighter; the contrast between this and the rest of your face is actually quite ageing and more obvious, leading the overall look to be a touch too much. Applying your concealer in a ‘V’ shape underneath the eye will enable you to blend the product more naturally, drawing the attention down towards the centre of the face and reflecting the light effectively. You need a fraction of the product too, so you save money in the long run! 


For me, the perfect base is all about enhancing my natural complexion rather than covering it up and creating a whole new one. I’ve learned to use only a small amount of product at a time, layering it up to get the result I want rather than trying to blend the biggest blob of concealer into my skin. The professionals always use the smallest amount of product, but apply it in a natural and effective way – so that should tell you something. 


It may have taken me nearly fifteen years of applying concealer to swap my finger for a blending sponge, but blooming heck it makes such a difference! I wish I’d learned this so many years before, as it really does help to create a flawless finish – particularly if you have fine lines around the eye area, or pimples that you want to conceal. Patting in product from the back of your hand to the skin helps it to layer beautifully and provide a much more precise look, plus it’s way more hygenic. 


Translucent powder may be one of the most scary things in beauty (because often it’s associated with heavy looks or old-fashioned finishes,) but it really is a fab tool for keeping your product in place all day long. I use it to lightly dust over my concealer and foundation, locking it in place and preventing transference; if you apply too much it can cause those fine lines and pimples to look worse, so the trick is to only use a little and only apply where you need it. A big fluffy brush and a finely milled powder is all you need. 

With the re-launch of Benefit’s iconic Boi-ing concealer, and a couple of new additions, I thought this was the perfect opportunity to get to know them a little better – now you’re armed with all the skills you need to get the most from the formulas.

Benefit Boi-ing Industrial-Strength Concealer (£17.50)
Hard working, super pigmented and all about colour correction, this is the ultimate concealer for those that have serious issues to cover (or those that favour high coverage.) I do love the pigment and how it effortlessly covers my super dark circles, but it’s definitely one I’d reach for when I wanted a heavy makeup look or had a really bad night’s sleep. It’s a touch drying if you have dry skin or fine lines, so make sure you apply it delicately and in layers to prevent caking. The ‘classic’ concealer formulation if you will…

Benefit Boi-ing Airbrush Concealer (£17.50)
This super lightweight concealer is perfect if you just need a little touch-up and don’t want to overload the skin. It’s not as pigmented as the Industrial-Strength version, but it’s great for layering onto skin if you don’t want to faff around with twenty layers of slap. It’s great for younger skin, or those of you that are blessed with a beautiful complexion, but it may not be enough if you like your concealers high performance. 

Benefit Boi-ing Hydrating Concealer (£17.50) 
When this first launched I didn’t get on with it very well, the surrounding balm mixing badly with my base and causing too much moisture – but a few years later, my skin has changed and this is perfect for my needs. It’s great for the under-eye area and the added moisture balm helps to hydrate this often dehydrated area of the face, adding radiance and luminosity while delicately concealing under-eye darkness. This is the kind of product you could totally use on its own, with a BB Cream or when you want an understated summer glow. A new fave.

Benefit Boi-ing Brighten Concealer (£17.50)
Rather strangely the colour of the concealer is so much lighter when you get beneath the top layer, so make sure you swatch rather than just looking. However, this really does help to brighten without overloading the skin with too much product; it’s almost like a solid version of Touche Eclat! This may be my personal favourite of the line-up, as it offers everything I want (pigment, brightening qualities, a creamy and non-drying texture) without caking too. A universal texture and finish that I’m sure you’ll love.

Which of the four would you choose to pop in your makeup bag? Do you struggle with finding your perfect concealer, or get confused how best you should be using it?

Benefit Boi-ing Industrial-Strength Concealer (£17.50)

Benefit Boi-ing Airbrush Concealer (£17.50)

Benefit Boi-ing Hydrating Concealer (£17.50)  

Benefit Boi-ing Brighten Concealer (£17.50)



Features PR samples unless otherwise stated. To read my full disclaimer, click here.  



  1. Candice Petersen
    June 30, 2017 / 10:39 am

    Thank you for sharing these really awesome tips! Beauty Candy LovesĀ 

    • Hayley Carr
      July 1, 2017 / 8:15 am

      You're welcome Candice!

  2. Danielle Alexa
    July 1, 2017 / 4:14 pm

    I really want to try their new airbrush concealer, it looks so good!Danielle xx

    • Hayley Carr
      July 2, 2017 / 12:18 pm

      I'm wearing it today – it's really light and fresh!

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