Right now I’m in two minds about the blogging world, the beauty industry and consumerism in general. This year I’ve taken a definite step back from the constant treadmill of new launches and have made a concerted effort to bring you an edit of things I love and think you’d like to know about, but in a way that is useful and empowering – rather than encouraging you to buy yet another eyeshadow palette you really don’t need. Don’t get me wrong, I love stuff and I love shopping, but I’m also incredibly aware that not everyone has the same level of disposable income and that a throwaway purchase for one person will be a long considered one for another. So many brands are churning out launches just for the sake of it, hoping that the promise of newness and ‘a smidgen better than before’ will be enough for us to part with our cash, but many more are also trying to make a real difference by giving back to the community. One of those is Bobbi Brown and their annual ‘Pretty Powerful’ campaign, which raises money for an incredible charity that makes a difference to hundreds of women around the UK.
For the fifth consecutive year Bobbi Brown are launching a Pretty Powerful Pot Rouge (£21.00) in a beautiful pinky-mauve shade, and all the funds (less VAT) will go directly to organizations that make education and learning accessible to women and girls on a global level. In the UK that’s Smart Works, a charity that provides high quality interview clothes, styling advice and interview training to women in need. They give women the confidence, the self-belief and the practical tools they require to succeed at interview and start a new chapter of their life; this short intervention has a hugely significant and long-lasting impact. With five centers in the UK (London, Manchester, Reading, Birmingham and Edinburgh,) the Smart Works clients are referred by job centers and employer partners – so the help goes to those that require it most.
Interview clothing and tehniques may not seem like a big deal to those of us with secure jobs and who know how to bosh intense questioning, but for those women who have had their confidence knocked (though anything from long-term unemployment to domestic violence, illness, being a stay-at-home mum or caring for a loved one) it really can be a lifeline. Having a job unlocks freedom and possibility, as women become financially independent, driven and able to achieve whatever they set their minds too; seeing as it’s International Women’s Day today that’s a message that rings more true than ever. We can often underestimate the power of the smaller things, focusing on trying to change the world one Oxfam appeal at a time, but they can often have much the same impact as tackling more newsworthy issues.
So what of the Pot Rouge itself? It’s a gorgeous pinky-mauve shade that at first glance may look a little bold for most, but when a small amount is dabbed onto the apple of cheeks (either using your fingers, a blending sponge or a buffing brush) it adds a subtle warmth to skin without making you feel like a doll. Personally I much prefer these kind of tones to traditional pinks, and know it will suit most skin tones too. The texture is creamy, not greasy, and it dries to leave a light stain behind that doesn’t budge. If you’re going to make one purchase this month, make it one that counts – and this will not only help you to feel good, but help women across the UK simultaneously get their confidence back.
Shop the Pretty Powerful Pot Rouge (£21.00) via the Bobbi Brown website and counters nationwide.
When you buy any Bobbi Brown product online right now, you’ll also be able to make a small donation to the charity if you wish to do so.