Are The GlamGlow Face Masks Really Worth The Hype?

Maybe I’m just getting old, but increasingly I seem to be wearing my cynical hat and wondering when we all got caught up in the hype of ‘wonder products’ and their extortionate price tags. Although there are some truly wonderful innovations our there that really do make a difference, a lot of the time a product can be over hyped and over praised by those that won’t even truly benefit from the ingredients it has to offer. With so many beauty editors and influencers confessing to adore everything going, it’s hard to know whether or not the excitement is justified – or if you’d be better off saving your cash for something else entirely. GlamGlow is definitely one of those brands; I remember when it first launched and every beauty enthusiast was desperate to try this ground-breaking mud mask in an effort to revolutionist their skin. At the time I tried it and thought it was pleasant, but distinctively average, but a few years later (and with many more additions to the range) it was time to put Glam’s Glow to the test once again. Can these little pots of coloured goo really give you the skin you’ve always dreamed of?

Originally designed as a ten minute ‘professional facial in a jar’ for celebrities about to walk the red carper, this smoothing mask gently exfoliates the surface to leave behind a softer and more glowing complexion. It’s not exceptionally abrasive, but it does gently buff the skin to leave it feeling like its had a bit of a work out; but the key here is to use it before a big meeting or night out, rather than as a bathtime pamper. The results aren’t groundbreaking, but they are noticeable – however, they’re also achievable with your usual facial exfoliator and a good manual massage. (Just saying!)

Apparently this uses ‘the most advanced hydration active technologies’ (nope, me either!) to hydrate, restore, replenish and calm the skin. First up, it’s a lovely balm-like formula that’s a pleasure to apply (helped by the fact it smells amazing) and can be used for a 20-minute hit or even overnight for a more intense treatment (when it’s £39.00 a pot I’m totally down with not washing it down the drain.) I love a hydrating mask and this is definitely a good one, but you’d get the same impact via a hardworking moisturiser or night cream – this just makes the experience a little more pampering.

Developed to create luminous skin, this treatment contains Betulin, Betulinic Acid and Ellagic Acid to create an improved ‘colour balanced’ skin tone. It also includes three types of exfoliant to slough away dullness and drive the ingredients deeper into the skin, as well as (wait for it) diamond photoluminescence to increase the reflecting level of the skin and make it appear more radiant. When I tried this is actually made my face bright pink and slightly warm for an hour or so after – and I’m not sure that that was the look they were going for. In all honesty I didn’t see or feel much difference at all, so this one was completely lost on me.

This was the mask I was most intrigued to try, but also most confused by. Was it a cleanser, a mask, a treatment or combination of all three? Power Mud aims to remove the build-up of cleansing product and excess grime, providing a more intense weekly power cleanse to those of us that use a lot of product; particularly handy for those who suffer with breakouts and dullness, this lightweight mud turns to an oil-balm when mixed with water. You leave it on the skin for ten minutes (presumably so it can ‘suck out’ all the bits of leftover product) and then wash off; it’s a very gentle and pleasant cleanse, but it’s also impossible to know if it’s really doing anything more than my usual cleanser. 

Currently available in a limited edition Sonic Blue shade, this is apparently an ‘instant tightening and firming treatment that contains mega-targeted ingredients that work together to help skin’s contours feel firmer and look more defined.’ So in a nutshell it’s supposed to contour your skin, while tightening those saggy bits. The rather gloopy formula is quite tricky to apply (and gets everywhere FYI – my bathroom plughole is still blue!) but once it’s on it’s a comfortable way to pass ten or so minutes while it dries; you can either pull it off in one piece or massage away with a warm damp flannel (if you’ve a lot of facial fuzz I’d recommend the latter.) As for the results, my skin was definitely left smoother and a little plumper, but I can’t say there was any contouring or lifting going on. Because of the nature of the formula you get a lot more from this than the other masks, but I’m just not convinced this delivers on its promises.

So there you go; each one of the GlamGlow masks tried and tested for your pleasure. Although each of them are perfectly pleasant to use (and also smell amazing,) for me there wasn’t enough of a difference or immediate result to warrant the price tag. Most provide similar results to my usual facial exfoliators, night treatments and anti-ageing skincare – which probably also work out cheaper per use, knowing how much mask you need to slap on. None of them are horrendous, but none of them rock my world either. If you’re feeling the need to get spendy then by all means make a purchase, but if you’d rather invest in a great skincare regime you can enjoy every single day, then that’s probably a wise decision too.
Have you tried any of the GlamGlow masks? What did you think?

The GlamGlow masks are available online, priced £39.00 each for the 50g pot. (15g sample sizes are also available if you want to test before you invest!)


 Features PR samples unless otherwise stated. To read my full disclaimer, click here.  



  1. Anonymous
    March 9, 2017 / 12:42 pm

    Great post, I really enjoy when bloggers are totally honest about the products they try.

    • Hayley Carr
      March 10, 2017 / 8:49 am

      I'll always be honest – otherwise what's the point? You can just go read a magazine 😉

  2. Emily Gardner
    March 9, 2017 / 1:08 pm

    I'd lIs to try one but it's the price that puts me off. I can't seem to justify spending £39 on a face mask!

  3. alittlekiran
    March 9, 2017 / 3:43 pm

    I am actually really happy that these didn't wow you because I have heard so many rave reviews about their masks and they are so SO expensive. I feel fully justified in not parting with my cash now, I do love their packaging though. It's so pretty and vibrant, thank you for sharing! Such a helpful post xxxALittleKiran | Bloglovin

    • Hayley Carr
      March 10, 2017 / 8:50 am

      They're so pretty and they smell amazing (the textures are fab too,) but for £39 I just expected more; they didn't wow me, which is what I need to justify forty quid on something that you wash down the drain.

  4. Katie Scott
    March 9, 2017 / 4:12 pm

    To be honest I haven't heard of these. I love the sound and look of them but not sure which would be best for my skin … I'm thinking a cocktail of a few of them. Katie Blooming Fiction

  5. Salma Ummbaby
    March 9, 2017 / 4:42 pm

    Its so refreshing to hear this point of view…I can see why they're so hyped up but do they really warrant that status? I think not. I could never bring myself to invest in any of these because I would rather buy other products. You're right…every day skincare is far more precious and there are so many incredible masks available from any end of the spectrum xxxUmmBabyBeauty

    • Hayley Carr
      March 10, 2017 / 8:52 am

      Yeah some of the face masks I love the most are less than £20 – from Origins, L'Oreal, The Body Shop, Clinique etc, all of which are half price or less of these. I think they need to be amazing to justify the price tag.

  6. Steph Hartley
    March 9, 2017 / 5:31 pm

    I've been so drawn in by these on social media over the last few weeks, but I've only seen one raving review about them. The rest don't really mention what they actually do, just what they're 'designed' to. They really don't sound worth the price tag to meSteph –

    • Hayley Carr
      March 10, 2017 / 8:53 am

      Unfortunately that's what a lot of bloggers will do – repeat the brand info and then be pulled in by the look/scent/feel and the placebo effect. So you don't really understand what the product actually does and if it performs.

  7. magan
    March 9, 2017 / 5:47 pm

    I have read good and bad reviews about these products, but there is a lot of lies in the world of beauty and also unjustified prices for what they offer.I have never tried any of these masks.

  8. Victoria - Florence and Mary
    March 9, 2017 / 7:31 pm

    I tried the original GlamGlow mask and it gave great results but no better than the Lush Mask of Magnaminty so I'll stick with the more affordable option.Victoria

    • Hayley Carr
      March 10, 2017 / 8:53 am

      Yep – I'm with you. If you can find something for a fraction of the cost that works just as well, why wouldn't you?

  9. Vivian Yuen
    March 10, 2017 / 3:24 am

    I've never known what to think about these masks, it seems that everyone is using it. Thanks for the reviews!Vivian | LIVE . IN . LOVE~

  10. Maddie
    March 10, 2017 / 11:02 am

    I use the glam glow supermud (more of an acne treating mask) and I actually quite like it! But not too keen to try these other new ones. Masks sometimes feel much of a muchness to me.

  11. Ruth
    March 10, 2017 / 11:14 am

    This was a fantastic post , well done. I think we can all be seduced by the hype sometimes. And if the price is high then it MUST be good. Or so we are led to believe.

  12. Beekeyper
    March 10, 2017 / 9:27 pm

    I've really enjoyed the few Glamglow products I've tried-but I think the price tag is pretty steep for what they are! The smell is fantastic though! Beekeyper – latest – Beauty Pie Haul Vol.2-review and swatches, and verdict

  13. Rachael Dickinson
    March 12, 2017 / 5:10 pm

    Thanks for this honest review!Rachael xox

  14. Kylie
    March 13, 2017 / 2:37 pm

    I've got the green one and I do like it but it does smell a bit too much like apple sourz shots to me!

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