Why I’m Proud To Be A 30+ Blogger

If you were to ask someone on the street to describe a blogger, their response would probably be along the lines of “a teenager in their bedroom discussing lipgloss, One Direction or what they’ve just bought from Topshop.” There’s such an (incorrect) assumption that blogging is a young girls game, when in actual fact digital platforms provide a democratic platform for those of all ages, genders, interests and locations to share their passions and opinions. Right now there’s a revolution happening in the bloggersphere, where women aged thirty and over are growing in number while proving the incredible value they can offer to both reader and brand – and I’m incredibly proud to be part of it. About 18 months ago I started to make a concerted effort to connect with other bloggers that were also feeling a bit out of the loop and almost ‘too old’ for this digital game, but quickly it became clear that we were collectively smashing it out of the park and proving that blogging really isn’t just for the teens. As a result, my blogging collective Thirty Plus was born and we now have over 700 amazing sites proving how much great content is out there for those in their 30s, 40s, 50s and beyond. (Shameless plug there: if you’re not a member already and want to be part of something awesome, find out more and sign up via the website.) As we hit our stride and start to plan some incredible collaborations with brands this year, it got me thinking about why I’m so excited and proud to be a 30+ blogger – and why we’re not going anywhere but up.


Too many bloggers are apologetic or afraid of standing out. Too many cookie cutter influencers are copying one another because they each think the other has the secret to success, when the actual secret is all in being unique. I’ve been blogging for nearly seven years and during that time I’ve evolved as a woman, but also as a content creator; I’m not afraid to be exactly who I am, share my opinions and put myself out there as an imperfect specimen of Twenty-First-Century-Life. Although I wish I lived in an all-white apartment and had a perfect figure, I know that I’m more than that – and I’m proud of it. I’m a 34 year old who is passionate about politics, self-acceptance and emotional wellbeing; I care about making positive change, I’m not afraid of calling people out when I think they’re acting unethically and I can deal with the fall-out when it undoubtedly comes. It’s all water off a ducks back to me, which makes me even more passionate about sharing my thoughts and opinions. There’s no dumbing down or avoiding hot topics on here!


This time ten years ago I can tell you that I was self-absorbed, self-critical and had very little perspective on the world around me. Experiences provide you with benchmarks from which to base opinions and actions, as well as proving that you’re not the centre of the universe; not everything is about you personally and a different opinion doesn’t mean that you’re unlikeable – debate is healthy and should be actively encouraged. Experience comes with age and experiences are the lifeblood of any digital space – without them it quickly becomes a very dry and one dimensional space.


Generally speaking, the longer you’ve lived the more you pick up from experience. As a result I know a lot about the beauty industry, how it works behind the scenes, what ingredients are must-haves, the trends that are around the corner, which new launches are actually just re-hashes from ten years ago and what is actually genuine innovation. Over the last thirteen years I’ve worked on a multitude of brands and been responsible for everything from in-store marketing and television campaigns, to social strategy and digital media; this exposure gives me a great perspective and allows me to share that with you guys to in turn help you increase your knowledge and understanding. In my opinion that’s far more valuable insight than a nineteen year old saying “ooooh pretty” at everything that lands on their doorstep – and why I religiously read blogs such as British Beauty Blogger. (Her knowledge of the industry is insane.)  


I for one am increasingly bored of seeing the same bloggers time and time and again being held up as the ultimate in digital creators. They’re always twenty-something, white, middle class, beautiful and carrying a designer handbag – but the beauty of the bloggersphere is that we come in all shapes, sizes, colours and ages. Some of my fave blogs right now include Danielle Vanier for her plus sized sass, Adorn Girl for her beautiful photography and insight, as well as Fashion For Lunch for her colour-filled playfulness. (It helps they’re all championing the 30+ age group too!) There are so many incredible women out there doing incredible things, but if they don’t fit the traditional mould they’re practically invisible; I’m making an effort to show there is more than one type of blogger out there by putting more of myself on here (you may have noticed much more of my face of late!) and the reception has been so positive. It just proves we want to see something fresh and a tad more relatable than what we’re being spoon-fed by the media.


Being confident in yourself means that discussing mental health, smear tests, feminine hygiene and dealing with putting on weight (amongst a tonne of other things) isn’t as scary or ‘off brand’. My ‘Lets Talk About It‘ series last year did incredibly well and encouraged so much conversation about topics that had previously been untouched; I have plans to build on that this year and continue to talk about issues that are important to me personally. Being older and (somewhat) wiser also means I can feel confident in sharing opinions, insights and commentary on current events and not being afraid of using my influence for more than just pushing a new face cream. Collectively this makes it far more exciting to write, and hopefully far more exciting to read; whether that’s being a feminist, attending your smear tests or discussing bought Instagram followers, I’m not afraid to start a conversation.

I’m really excited about the year ahead, and discovering some more amazing 30+ bloggers, so I hope you’ll be on that journey with me – whether you’re 23 or 83.

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  1. Beckie Porritt
    February 6, 2017 / 12:15 pm

    You honestly only look about 20 like no joke!Beckie xo // The Pale Tails

    • Hayley Carr
      February 7, 2017 / 4:42 pm

      You are TOO kind! I don't though – it's good lighting, photography and makeup πŸ˜‰

  2. Jenny
    February 6, 2017 / 2:11 pm

    I love that you're not afraid to be who you are and to write about what you want to write about. I used to be so self-critical but I'm finding it a little easier these days to be who I want to be and to be proud of it. Btw you don't look 34 at all!! xLuxeStyle

    • Hayley Carr
      February 7, 2017 / 4:43 pm

      We can't change who we are, so we may as well embrace it! And thank you – I've got good genes πŸ˜‰

  3. www.xloveleahx.co.uk
    February 6, 2017 / 7:30 pm

    Yes to this! Thanks for giving us over 30 bloggers a voice. I'm 42 and I'm not going anywhere. πŸ˜‰ xxx LoveLeah x

    • Hayley Carr
      February 7, 2017 / 4:43 pm


  4. Vivian Yuen
    February 7, 2017 / 4:30 am

    wow, your collective is amazing! What a way to inspire =)Vivian | LIVE . IN . LOVE~

    • Hayley Carr
      February 7, 2017 / 4:44 pm

      Thanks Vivian!

  5. Ruth
    February 7, 2017 / 8:11 am

    I started blogging myself this year, more as a record of my makeup and what I like & don't like. (I'm so bad for repurchasing stuff I didn't like !) but also because a lot of blogs are for younger pixie skinned beauties and I wanted to focus on makeup that suited slightly more mature skin. Thanks for writing this, it's inspired me to keep going ?

    • Hayley Carr
      February 7, 2017 / 4:44 pm

      Keep going Ruth – there's an increasing demand for bloggers that are older, so our time is coming!

  6. Kirsty Merrett
    February 7, 2017 / 9:32 am

    i loved this post!!! and thank you!!

  7. Pam Scalfi
    February 7, 2017 / 10:29 am

    youre one of the few bloggers that are able to engage me into reading all of your posts because they're always such good content! I LOVED your lets talk about it series and I am excited to see what you will be bringing this year. Also, how on earth are you 34? You look a LOT younger πŸ˜‰ Pam xo/ Pam Scalfiβ™₯

    • Hayley Carr
      February 7, 2017 / 4:45 pm

      Thank you so much Pam – I really appreciate all your relentless support. (I don't feel 34 either!)

  8. Irina Beautyholic
    February 7, 2017 / 3:39 pm

    Loved reading the article! Just what I needed today. I am in a place where I sometimes feel too old for this whole blogging thing, but this gave me a new perspective. If only I'll get my a** moving to write and take photos to relaunch my blog… Thank you, again, for the great read!

  9. Jenny Cole
    February 16, 2017 / 7:45 pm

    Great post Hayley! I must admit I'm dreading turning 30 next year because I just feel so behind everyone else and feel I have so much I should have done before turning 30. But reading your posts and comments about the 30+ bloggers group really inspires me and makes me realise that we're all different and there is no 'one size fits all.' Being a disabled blogger/YouTuber, I've really noticed how similar a lot of the 'popular' bloggers/YouTubers are, and the fact that there are barely any disabled ones being given chances. To see someone writing about these inequalities and campaigning for more diversity is fantastic, and I will do anything I can to support you in that :)Jenny xxwww.jaffacat.co.uk

  10. Jens C. Kruse
    February 21, 2017 / 6:51 am


  11. The Lavender Barn Blog
    February 21, 2017 / 2:52 pm

    Love this, I am in the beyond age group, to infinity and beyond! Lyn x

  12. Sian
    February 23, 2017 / 2:00 am

    Great post and it's so true we need people who don't fit the cookie cutter stereotype of a blogger. Where often their content is all too predictable and unoriginal. Let alone them trying to talk about self confidence when it's fairly obvious they have none. Us 30 something bloggers have so much more to contribute in terms of real voices and unbiased opinions and not being afraid of not fitting the mould. Sian xwww.sians-silver-linings.com

  13. Talisa Garbo
    February 23, 2017 / 6:49 pm

    I recently got back into the blogging world after a long time. Never been the makeup-junkie or fashion-maven type though, even though I love these things I'm not so into it that I want to (or can!) talk about it 25/8. My blog is geared towards inspiring and encouraging young girls and twenty-somethings on navigating everyday life. It's basically all the things I'd wished someone told me when I was younger.Going into it I knew that I wouldn't exactly stand out in the blogging or YouTube world; where it's all about makeup, fashion & hair posts & vids. I know it'll be a slow climb, cause it's not the popular topics. And I'm okay with that. I just want to help people in ways I would've liked to have help.

  14. Mariah
    February 24, 2017 / 11:28 pm

    Thank you Hayley for this honest and amazing piece. I really enjoyed reading this and I will definitely be checking out more of your and the 30+collective posts. Very inspiring Xx

  15. London Damsel
    February 25, 2017 / 10:08 am

    This is probably the best post I've read in a long long time. And you're 100% correct. I find myself on Instagram or reading blog posts all the time and while the photos and style are incredible, the content feels a bit of a let down (most likely that's down to me because I just can't relate to a younger blogger obsessing about what they got for Valentine's).It's been quite difficult finding bloggers my age, so I'm super thrilled to come across the Thirty Plus Collective. I think I'll keep your post on my desktop to re-read every time when I feel sorry for not having white marble surfaces, all white flat, invitation to the Brits or 50 designer handbags. Maya | londondamsel.co.uk

  16. Aisel
    February 25, 2017 / 6:45 pm

    Love the post ! Keep up the good work:) xx

  17. Claire Pearce
    February 26, 2017 / 7:09 pm

    I love this! I particularly resonate with your last point about being able to talk about pressing issues and overall, being comfortable with having an opinion and not being afraid to share it! This is me all over. I support the younger bloggers where I can but I crave actual opinion and conversation, and dare I say, people with a handle on reality? I don't by any means begrudge success, but it's starting to all look the same out there right now. Great post and I will be signing up to Thirty Plus Bloggers! Claire | http://www.claireysweetie.com

  18. Praveen Rajarao
    March 14, 2017 / 6:46 pm

    Great Post, maybe I should do one for a 40 year old :-)I think as we grow old, we do have so much to talk and discuss about that blogging comes naturally for us. I loved reading your article. Hope to come back here for more.

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