Truth Be Told, This Is Why You Probably Won’t Make Your Millions From Blogging In 2017…

I adore the bloggersphere for everything it’s brought me. What started as a passion for nail varnish and hair serum has evolved into a full blown career, where I’m able to work with some of my favourite brands and experience things that money simply can’t buy, as well as making friends with some of the most awesome and empowering women I’ve ever come across. Over nearly seven years I’ve curated my own (multi-award winning!) corner of the ‘net, which I’m wholeheartedly proud of; love and passion is injected into every blog post that goes live, which is reflected in the amazing community of readers (you guys rock) that seem to regularly return for a little bit more. But the journey over that time hasn’t necessarily been an easy one; there are pitfalls and downsides as much as there are highlights and freedom when it comes to working for yourself – in any capacity. The late nights, early mornings, weekends spent catching up and the daily struggle to get that shot in when the winter sun goes down at 3pm, just for starters.

Blogging as an industry seems to be capturing the attention of the world
more so than ever, but often it’s put on a pedestal as an easy and
glossy way for millennials to make their fortune; conveniently the
struggles and challenges we face are often overlooked, giving it an
unrealistic perception that can leave young men and women disheartened
when reality hits. Yes it’s an amazing way to connect with like-minded individuals, share a passion, hone new skills and have a bit of a side hustle (who doesn’t love to make money from what they love!) but realistically, 2017 won’t be the year that any of us make our millions.


The young and impressionable may be forgiven for believing they’re only ever a hop, skip and a jump away from earning their first million via the internet. The media has a tendency to belittle what we do while simultaneously making it sound super easy to make your fortune; if the Daily Mail were to be believed, all we’d need is a laptop and a pair of fairy lights to become the next Zoella. Truth be told, it’s a lot harder than that. Sure, anyone can buy a URL and start writing, but it takes that magic dash of something special (alongside a lot of hard work and a sprinkle of luck) to really become a star. 


Unlike when I first started, the bloggersphere is now full to the brim and ever expanding. Every day thousands more open up their own site and start writing about their passion points, but that makes it harder and harder to stand out. Although it’s not impossible by any means, your favourite bloggers managed to capture the attention of their audience early on and retain them indefinitely – and that has value to brands. Increasingly collaborations are based on influence and engagement rather than pure numbers, but with a million different sites to choose from it’s becoming increasingly hard to nab those campaigns.


An endless stream of consciousness is no longer enough; if there’s one thing that the most successful bloggers have in common, then it’s their ability to carve a niche or cement a point of difference. As more and more magazines close their doors, we’re turning online for our hit of aspirational imagery and editorial content – and we always want something more. Although copycatting is prevalent in the bloggersphere like never before (imitation is the sincerest form of flattery, but heck it’s annoying!) it’s not enough if you want to work commercially. Feeds that are full of nothing but product feature after product feature get tired very quickly and readers increasingly want a way to escape from the daily grind, if only for a few minutes; review after review doesn’t meet that need, so it’s never been more important to ensure you have a point of difference. 


The fundamental relationship between blogger, reader and brand is evolving. There’s never been such an opportunity to create something unique and get it in front of people that want to know about it. Brands increasingly are looking for ‘micro-influencers’ (the buzz word of the moment which essentially means those with a following of 10-100k,) understanding that they have more influence over purchasing decisions than the mega-stars that are now practically celebrities. You no longer have to fit in a box or standard category, as readers want to feel connected to the bloggers they follow – and involved in every element of their lives. 

Thirty-plus bloggers are proving that it’s not just a young girls game anymore; stylish women are having children and proving there’s more to mummy blogging than we may think; men are increasingly seeing the value of blogging and the opportunities it brings. 2017 is the year we can make this industry exactly what we want it to be, with no constraints. It’s not all about the millions, but about finding an awesome community of people that enrich your life in every way. And I’m totally on-board with that. Are you?

 Features PR samples unless otherwise stated. To read my full disclaimer, click here.  



  1. Leah Devoted To Pink
    December 8, 2016 / 6:00 pm

    You literally took the words right out my mouth! So many people think I have it easy working for myself and although it has its perks, its flipping hard work and can be very lonely with no one to tell you, you are doing well or yes that's the right thing to do…. So I totally get how bloggers feel that way too. I 100% agree on needing to create a connection with your audience and as blogging develops you have to have a USP if you want to carry on succeeding – as it's only going to get more competitive.Brilliant post and so well put

  2. Emma Bought What
    December 9, 2016 / 12:35 am

    Great post, I loved reading this! x

  3. Zoe Mountford
    December 9, 2016 / 10:48 am

    I really agree with your post! I feel everyone has a blog these days and it is really hard work to keep up good content and regularly post xx Zoe Mountford x

  4. Emmys Beauty Cave
    December 9, 2016 / 12:47 pm

    I agree, I think alot of people underestimate how hard blogging is and the amount of work we all put in.EmmysBeautyCave | Blog Header Designs | GIVEAWAY Win ABH & More

  5. WineAnd Whine
    December 10, 2016 / 9:35 am

    What a great post- i used too blog a couple of years ago and the vast change in the blogesphere is immense x

  6. Katie Scott
    December 12, 2016 / 2:43 pm

    A fab post Hayley! The amount of work that goes into a blog is overwhelmingly overlooked by the media. Bloggers are too often seen as people after freebies instead of a group of people who want to make a difference in the world.Katie Blooming Fiction

  7. Jules
    December 15, 2016 / 2:39 pm

    What a great post Hayley! And seven years- hats off to you lady! x

  8. Vicki
    December 17, 2016 / 10:46 pm

    Very interesting post. I'm under no illusions that I will make a fortune. Or even make any money. I like to talk about thinks that interest me and I hope they will also interest others

  9. Katy Clouds
    December 20, 2016 / 11:05 am

    Very interesting post – I hope blogging will be more important in Inlfuencer marketing in 2017 as 2016 has been heavily focused on Instagram x

  10. Emma Betty
    December 28, 2016 / 9:14 pm

    I find it so frustrating that people are just churning out crap and making it impossible for the rest of us. Love this post! xx

  11. theglassofclass
    November 7, 2018 / 11:38 am

    I totally agree with this! I started my blog as a hobby and my little piece of the internet when I was unemployed and had no one to talk to. For me it’s a place where I can interact with people of similar interests and opinions or have a good discussion on a variety of topics. I’ve seen so many people online give up blogging because it wasn’t what they thought it would have been aka a money machine and blogger mail coming in every other day. It is a really hard work that not many people can or are willing to understand because I “only sit in bed all day in tracksuit bottoms typing my life away”. Sure, I can have toilet breaks without asking anyone for permission or make myself a hot drink when I fancy it but at the same time I’m the source of constant frustration when a blog post doesn’t look the way I wanted it to or that flatlay seems to be a collection of the most random items I could find. There is a lot going on behind the scene that people don’t actually realise.

    Great read!

    Julia xx

Leave a Reply


Looking for Something?