Back in August (which seems like a lifetime ago) I was flown over to New York City to attend the global launch of Michael Bublé’s debut fine fragrance ‘By Invitation’ – and more importantly, spend some time with the man himself. Although it was brief, it was an opportunity to quiz him on his love of fragrance and general relatonship with scent, as well as understanding why he created ‘By Invitation’ and what he wanted his fans to feel when they smelt it. You can see our little interview below (they did cut all the best – read cheeky/off-brand – bits from the edit, but it still gives you a great snippet of what Mr Bublé is really like!) and if you want more info on the scent itself you can read my review here. Suffice to say he’s incredibly passionate about this project and it’s so much more than just another ‘celebrity’ scent; I’ve been wearing it for weeks and know that every new person I introduce it to falls in love with it too. (Excuse the slightly limp hair and sweaty expression – New York was HOT that week and I’d just walked the Brooklyn Bridge!) Enjoy.