One of the things that’s been frustrating me for a little while is the assumption that because I’m over the age of thirty, my interests span only the sensible and ‘worthy of investment’ and that I can’t appreciate a little cuteness, kitchness or downright silliness. I hate to break it to you younguns out there, but you don’t stop being attracted to pink/sparkly/animal-shaped things just because you’re making mortgage payments or actually have money left over at the end of the month. One of my current favourite items of footwear is a panda pair of plimsolls, while I have a monthly subscription to Pop In A Box (those cute figurines of your fave telly shows) and I’m easily attracted to anything miniature in size. (When I first met my boyfriend I only fed him mini sized food, because I got a bit obsessed with the delights I discovered in Iceland.) I’m the one that introduced my best mates kids to Squiggle stationary and I still buy my sister toys for her birthday. If anything, I find a little childhood charm all the more important as I age – not only because its respite from the seriousness of my day-to-day life, but because it reminds me of so many happy memories growing up. I take a huge amount of pleasure from anything high on the cuteness scale, and that includes my makeup.
Although I adore anything that oozes old school glamour and timeless elegance, I also love anything that will make me smile for that instant during application; that includes novelty lip balms, candy coloured nail paints and eyeshadow palettes that come with stickers! Skincare is serious and needs to convey that beautifully to justify the price point and cement the technlogy and expertise that goes into developing it, but makeup is designed to be fun. There are a million smokey eye or nude palettes out there, all housed in black sleek packaging, so to get a little standout you have to do things differently… And that’s where Too Faced comes in.
Their ‘Totally Cute’ eyeshadow palette is the epitome of what I love about makeup – especially the Too Faced brand. They take something run-of-the-mill and make it fabulous; they take something standardised and inject the novelty factor; they take something basic and revolutionise the way it’s seen. This could have been just another Autumn eyeshadow palette, but instead they’ve made it fun and covetable – and even better, they’ve added stickers! Thankfully the products inside are beautifully pigmented and deliciously smooth, as well as being a great selection of shades that I would actually wear pretty much every day (maybe that pink eyeshadow aside – that’s definitely a shade you have to park aged 29.) I also love the fact they’ve included three nude ‘base’ shades, which is all the more important as you age and want to conceal colour imperfections on your lids.
Just because I’ve left my twenties behind, it doesn’t mean I also have to leave my playfulness at the door and adopt a sense of seriousness 24/7. If anything, I’m clinging onto my youth and taking much pleasure in the nostalgia associated with a pair of unicorn slippers and a packet of Rainbow Drops. What about you?
The Too Faced Totally Cute eyeshadow palette is available now from Debenhams, priced £32.00
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