Some areas of the beauty industry evolve faster than Usain Bolt, bringing us new textures and innovations in performance with what feels like every other week. Our skincare has evolved from a pot of greasy cream, into lightweight oils, serums, gels and sorbets that make the entire experience more pleasurable; even my bronzing collection is increasingly exciting, offering up a portfolio of creams, powders, gels and stains to keep me looking fresh. But the one category that hasn’t changed much since its inception involves fragrance. For centuries we’ve been applying bottles of water infused with essences of scent, spritzing them on our pulse points throughout the day to create an aroma that’s as pleasing to ourselves as it is those around us. Although we’ve dabbled in solid scents and body mists, there’s never been a huge change in the way we wear scent – perhaps until now. One of the biggest trends of 2016 has undoubtedly been the integration of oils into our routines (providing an intense hit of goodness that can be massaged into skin to leave a subtle radiant sheen behind,) so it’s no surprise this desirable texture is starting to be seen outside of the immediate skincare category. This summer Viktor & Rolf’s iconic Flowerbomb fragrance becomes a ‘Precious Oil’ and injects some much needed freshness into the category – but is this the start of a big trend for next year too?
Developed as a new way of applying the worldwide success that is Flowerbomb, this delicate and handbag-appropriate vial of scented oil is beautifully concuted to provide an easily wearable and buildable fragrance. It’s non-greasy, a pleasure to apply and incredibly concentrated – meaning you need only a few drops added to your neck or pulse points. They say: “Centred around the Freesia, Centifolia Rose, Osmanthus and Sambac Jasmine, and supported by a background of Patchouli, this precious oil magnifies and strengthens the Flowerbomb
scent and prolongs the olfactory experience.” In a word, this has been developed as a way of building and intensifying the Flowerbomb scent; however, that doesn’t stop you wearing it alone or popping it in your bag as a more travel appropriate way to ensure you smell fab. Although the price point is as much as a bottle of perfume, this provides a gentler but equally more intense of wearing a scent that’s altogether more interesting. There’s something a little bit more evokative about dropping a few beads of oil onto skin and massaging it in.
There’s no detail on whether there are any skincare benefits to the oil (I can assume it’s hydrating and aids that desirable silky sheen!) but I do find this launch an incredibly fascinating one. Although we’ve been using fragranced oils in home scents for decades, this is the first major launch I’m aware of to take that concept into the personal scent category. I’ve been reaching for this more and more since it arrived on my desk a week or so ago, swapping up my usual spritzes for a delicate infusion of scented oil. It’s made me really wish there were more fragranced oils available – and even had me wondering if I could create my own at home! Although there’s nothing to stop you (just add a few drops of your favourite scent into a little vial of your favourite body oil,) I think I’ll wait for the experts on this one. I’ve got a feeling more and more of these will be hitting stores in the next twelve months. It’s an opportunity to good to miss.
What do you think of perfume oils? Do you think it’s a trend to watch for 2017?
The Viktor & Rolf Flowerbomb Precious Oil is available now in Selfridges, priced £50.00 for 20ml.
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