Beauty can be a fickle and superficial business, so it’s heartwarming to know that many brands actually commit to making the world a better place while helping women to feel good. We’re used to the standard breast cancer collaborations every October, but those companies that are standing up and trying to make a change throughout the year (however small) should also be celebrated for investing in our futures. Increasingly our world seems to be falling apart and suffering immeasurably, but there are many small things you can do to help make a difference and ensure the legacy we leave behind is a positive one. From helping to create community spaces and restoring areas of the rainforest, to preventing discrimination and feeding hungry children, there are so many great campaigns running throughout the year that make supporting charity even more beautiful. Although it’s by no means an all inclusive list, here are five beauty brands that are giving back to communities in positive ways and helping to make a difference.
Jo Malone & Their Charity Gardens
Every year the blogger favourite fragrance powerhouse launch a charity candle, which helps to support people living with mental ill health through the cultivation and care of therapeutic scented gardens. Working with dedicated charity partners, Jo Malone support the creation of peaceful and safe havens for rehabilitation across the UK – and this year they’re focusing on a new London location, in addition to the existing Manchester, Liverpool, Bristol, Edinburgh and original London site. Each garden is cared for by trainee gardeners who live with the daily challenges and isolation of mental ill health; the gardens are designed to nurture and deliver both a sense of community and transferable practical skills, which pave the path to long-term employment. Not only are these beautiful community hotspots which offer a safe haven and a moment of reflection, but they provide both short and long-term opportunities for those involved. It’s such a refreshing and well thought out collaboration that will really make a difference to so many. For each Peony & Moss Candle sold in the UK, Jo Malone will make a donation equal to 75% of the retail price of £44.00 (less VAT) to several registered charities involved in the project. There’s never been a better excuse to treat yourself to a new home fragrance.
Klorane & The Great Green Wall
The Klorane Institute acts for the protection of botanical heritage, and has done so since its creation in 1994. Aiming to protect plant species under threat, research into biodiversity and educate the wider world about the fragility of our botanical heritage, the work the brand does is invaluable. One of the main projects they’re involved in is ‘The Great Green Wall’; in order to combat the desertification (the process by which fertile land becomes desert, often due to global warming) across Africa which is crippling the environment, wildlife and local population, eleven African countries joined forces in 2004 to take on this major ecological challenge. The goal is to create a multi-species plant belt that will cross the African continent (from Dakar to Djibouti) measuring 7000km in length and 15km in breadth. Klorane have committed to plant 10,000 trees a year to help them achieve this goal, which has already seen a significant proportion of the wall being implemented. Every purchase of a Klorane shampoo, conditioner or styling product helps plant a little more of that increasingly vital Great Green Wall.
Clarins & Feeding Hungry Children
Did you know that approximately 805 million people go to bed hungry every night? That’s shockingly 805 million people so poor they can’t afford to eat an evening meal. Since 2001, Clarins have helped provide eleven million meals to those in need via the charity Feed – and this year they hope to provide two million more. Launching in September is their annual ‘Gift With Purpose’ campaign, which provides a handy pouch brimming with some incredible Clarins goodies for you to take home when you buy two full sized products (one to be skincare.) The difference between this and normal campaigns is that for every pouch claimed, Clarins will provide ten nutritious school meals to children in developing countries. It’s such an important cause and it’s so easy to get involved – all you have to do is buy your usual favourites and let Clarins spread joy to others with a hearty, tasty meal.
Illamasqua & The Sophie Lancaster Foundation
On 11th August 2007, 20 year-old Sophie Lancaster and her boyfriend Robert Maltby were kicked, stamped on and left unconscious for nothing more than looking different. Sophie later died from her injuries. The Sophie Lancaster Foundation was set up Sophie’s mother in her memory, and works to stamp out intolerance and discrimination in society through education. As a brand that promotes the right to experiment and self-express, Illamasqua proudly supports the foundation and its commitment to changing attitudes towards subcultures. Every year they launch a product that helps to raise funds via a £1.00 donation from each sale, but most importantly Illamasqua celebrates uniqueness and proudly stands up to say it’s ok to be different. Walking down the street in London you don’t glance twice if people have blue hair or black lips, but outside of big cities it’s often still looked upon as something strange and to be mocked; this isn’t ok. The foundation aims to change perceptions and celebrate diversity, teaching tolerance and acceptable rather than diverting back to fighting against something that’s different. Never has an underlying message been so culturally relevant.
The Body Shop & Bio Bridges
As part of their pledge to protect and enrich the world we live in, The Body Shop have made a commitment to build Bio-Bridges in countries who are in desperate need of environmental support. ‘Bio-Bridges’ are restored wildlife corridors within damaged landscapes that help endangered species reconnect, enabling them and local communities to thrive; without them, we could see species fall extinct and villages to go hungry. Over the coming months, every purchase made in store and online will help restore one square metre of threatened rainforest in Khe Nuoc Trong, Vietnam. The Body Shop are aiming to restore 14.5 million square metres of rainforest this summer alone, with the campaign continuing well into the Christmas season. As a brand who look to nature for inspiration in everything they do, and who rely so heavily on the fruits of Mother Nature to keep us looking beautiful, it’s amazing to see them give so much back and ensure future generations will still be able to enjoy the lush green landscapes we know today.
Did you already know about any of these important charity collaborations? Do you know of any other great partnerships your favourite beauty names have undertaken?
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