As a lip balm addict I’ve had my eyes on these for a while – ever since I saw them pop up on an American Instagram account. (Why do they always get everything first over there?!) Palmer’s first forray into lip care is a little bit exciting, channeling their inner EOS to create something pleasing on the eye and pleasing on the lips; the circular nature of the FlipBalm pack is aesthetically satisfying and also a joy to hold, while the flip-top nature of the balm makes it a little bit more fun than I care to admit. You lift the edge of the pack and the product spins around to be revealed in all its glory, before flipping it back away until you need another lip hit in three minutes time. Although I was initially a bit worried about how strong the packaging would be and whether these would get trashed as soon as I chucked one in my bag, the pack has two little ridges that click the lid into place and protect the balm inside. I’m not sure how long this will stay strong for after you’ve flipped it a bazillion times, but from my initial testing phase it’s safe to say you won’t end up with a tropical scented set of keys.
Available in mango, coconut and watermelon flavours, the balm itself is rather on the dry side and non-greasy, meaning it’s a great hydrator without overloading the lips. I can easily apply gloss or lipstick over the surface after using these as a base product, but can equally apply over the top of a stain for a kick of hydration. Having managed to accidentally dig my nails in to the balm upon opening, I’ve also discovered they work brilliantly as a hand or cuticle cream! The formula soothes away dryness quickly and effectively, without leaving behind residue or greasiness – probably an unintentional design benefit, but I’m all about the multi-tasking. I can’t deny these were obviously inspired by the huge success of the EOS balms (which are more expensive at around £7.50 each) and our increasing obsession with lip balms in general, but these are fun and effective – and a great way to spend a fiver.
The Palmer’s Flipbalms are available in mango, coconut and watermelon flavours, priced £4.99 each.
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