For Erborian, the perfect skin ideal means ‘baby skin’ – the beautifully plump, smooth and even-toned radiance that can only be associated with optimum health. As one of the original Korean beauty brands to have been adopted in Western markets, Erborian have focused on creating products that deliver this ‘baby skin’ effect to women across the world. Initially this was in the form of their iconic BB Creme (launched in 2009) which achieved worldwide success, but in 2016 they take this one step further and welcome a new era of beauty with the launch of 0.09 Touch Au Ginseng. Housed in a gorgeous handbag-sized compact, this revolutionary product combines the benefit of a BB cream with the convenience and mattifying effect of a powder: the unique hybrid formula glides over skin to leave it looking naturally fresh and perfected.
Most of the beauty industry uses water as its main ingredient, as it’s an essential component in providing an even consistency to formulas made with oil or ‘actives’. However, Erborians’s innovative new product provides ‘almost waterless’ technology that reduces water to its simplest form, creating a natural and perfectly looking finish without overloading the skin. This reduction in water helps to not only keep the product compact, but minimises the ‘movement’ you can often experience throughout the day – by reducing the water content, the result is a product that stays put for longer while working just as hard. It may look like a simple powder, but this is so much more than the last step in your routine; 0.09 Touch Au Ginseng unifies skin tone, mattifies the complexion, reduces the appearance of imperfections, refines skin’s texture and leaves a velvety finish. I love it.
Unsurprisingly the unique formula is enriched with Ginseng (widely used in Korea for its ability to apparently boost the immune system!) to provide anti-oxident and anti-ageing benefits, as well as Licorice Root Extract to reduce pigmentation marks, and Centella Asiatica to increase collagen production. Essentially this is a fabulous makeup and skincare hybrid that will help to boost the look and feel of your complexion with no additional effort required. I’m all for lazy girl products and this is definitely top of my list as we move into the warmer months; you can apply it all over for a perfected glow, or simply use it to perfect areas of your skin that just need a little attention. The handy compact ensures it’s handbag and hand-luggage appropriate, plus the texture is light enough to be worn both in the office or on the beach. Bonus.
Erborian as a brand offer a huge range of beautiful skincare products that harness the best of ingredients from the shores of Korea and beyond, but they’re still relatively unknown in the UK. This product may well be the one to put them on the map – and cause a stir in the beauty world simultaneously. If you want to be in with a chance of winning a very special Erborian skincare set worth £99.00 (including the new 0.09 Touch Au Ginseng, as well as the original and iconic CC Cream plus BB Eye Touche Parfaite which combines skincare benefits with a light reflecting concealer) then you’re in luck – because I have FIVE of these awesome sets up for grabs. You’ll be able to try this truly unique product for yourself, as well as enjoying a couple of the original Erborian best-sellers, so you can get to grips with what *real* Korean skincare can offer. (No Western imitations here!) If you fancy giving them a go then all you have to do is enter via the widget below…
This is a sponsored post on behalf of Erborian; all opinions are my own.
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