The Five Beauty Stores You Have To Check Out In New York City

I adore New York. There’s something about the edgy coolness and effortlessly chic atmosphere that leaves me feeling like it’s my second home, wanting to go back as soon as I touch down in an inevitably rainy London. Although it’s known as a hub of eateries, shops and art, one of the lesser known sides of the iconic Manhattan skyline is the vast number of beauty stores hiding on practically every corner. Us Brits may get excited at the mere thought of a Sephora store, but in NYC there’s so much more than that to tickle your fancy; if you want to discover alternative brands, secret boutiques and experiences to leave your inner beauty goddess satisfied, then it’s worth venturing further afield than Times Square. Here are the five beauty stores you simply *have* to check out the next time you’re in New York – and the reasons why they’re so special.

BIRCHBOX (433 West Broadway, NY 10012)
If you love beauty, adore beauty boxes and must know about all the latest beauty trends, then you need to swing by Birchbox’s first stand-alone beauty store in New York’s Soho. Not only is this a pretty fab store regardless, you can build your own Birchbox for only $25.00, allowing you to discover all the fab brands you may not have had a chance to previously. The brand’s London pop up in Selfridges was a storming success, but unfortunately there are no plans right now to create a replica of this NYC hotspot in the UK – so make the most of this unique location.

CAP BEAUTY (238 West 10th St, NY 10014)
This delightful store in the West Village is a haven of all things natural. Born out of the success of the Cap Beauty digital platform, this store holds a huge array of all natural products and brands you may never have heard of. If you want to discover something new, or just get a touch of advice, then this is definitely a destination you won’t regret swinging by – and as celebrities including Helena Christensen and Brooke Shields are known to be fans, you may even spot some famous faces while you’re there.

SHEN BEAUTY (315 Court St, Brooklyn, NY 11231)
What began as a Brooklyn neighbourhood haven for undiscovered, organic lines and exclusive British imports, soon started attracting consumers from Manhattan and beyond. Shen Beauty has an insanely cool reputation for stocking beauty’s latest obsessions before everyone else does, making it worth the trek over the bridge. Founded by Jessica Richards, a California native who looks like a surfer girl, and Jules Stringer, a British beauty journalist with an impressive black book of industry contacts, Shen is a refreshing alternative to the Sephoras on every other NYC corner.

RICKY’S NYC (1412 Broadway, NY 10018)
Although Ricky’s may have started off as somewhere to stock up on Halloween wigs and fake blood, it’s evolved into being a beauty destination in its own right. With locations across Manhattan, including a professional beauty store which holds some of the best products money can buy, it’s worth hunting one down and spending some time browsing the shelves. If you enter without expectation, you can only be delighted; just don’t let the bold decor and slightly dodgy merchandising put you off.

BITE BEAUTY LIP LAB (174 Prince St, NY 10012)
If lipsticks are your thing, then a trip to the Lip Lab should definitely be top of your ‘to do’ list then next time you’re in New York. The technicians can create any tone or texture of lipstick you can dream up, even matching that discontinued many bullet that’s lurking in the bottom of your bag. Even the scent and packaging can be personalised to your tastes, giving you a truly bespoke lipstick for the price of a regular MAC one.

Have you visited any of these before? Or do you have any other must-visits that you’d like to share? 

*image above of Shen Beauty

Features PR samples unless otherwise stated. To read my full disclaimer, click here.  




  1. Pam Scalfi
    April 7, 2016 / 9:45 am

    nope, did not know Birchbox had a store 🙂 I personally would be happy to find myself in a sephora hahaPam xo/ Pam Scalfi♥

  2. Jessica Rose
    April 7, 2016 / 10:49 am

    Sorry I've yet to visit NYC…..but I will be keeping this little list for when I do! ;)

  3. Kate
    April 7, 2016 / 11:34 am

    Oohh…what a timely post – my friend is going to NY in a fortnight and has been asking for beauty suggestions!

  4. Holly Shannon
    April 7, 2016 / 12:38 pm

    I went to NYC in 2011, long before I got into make-up and blogging, I feel like I missed such a massive opportunity. I did head into Sephora in SF though and picked some bits up, but I wish now I'd bought loads more! xHolly ∣ Closingwinter

  5. A Little Dose of Makeup
    April 7, 2016 / 2:42 pm

    I love the Birchbox store, it's so much fun! And I have to try the Bite Lip Lab, it's been a dream of mine to go there!xx, A Little Dose of Makeup

  6. Cindy Swanson
    April 7, 2016 / 6:52 pm

    Headed for a trip to NYC next month, so I'll definitely keep this list! Also, I'm visiting London (and the UK, for that matter) for the first time ever in September, so I'm hoping to get some uniquely British beauty finds while I'm there!

  7. Abigail Alice x
    April 8, 2016 / 7:00 am

    I had no idea that Birchbox had its own store that's great! I absolutely love Ricky's in NYC and Sephora is of course a staple!Abigail Alice x | Free California Bucket List Download on my Blog!

  8. Alk
    April 8, 2016 / 9:48 am

    One day… if I can go to New York! :)

  9. The LDN Diaries
    April 11, 2016 / 4:55 pm

    Thanks for the list, I'm heading there next month and already made my appointment at Bite beauty lab, can't wait! Paula | The LDN Diaries

  10. sampan_27
    April 12, 2016 / 1:47 pm

    I wanna go to NYC again now! :(

  11. Helen Fielding
    April 12, 2016 / 9:06 pm

    I'm in New York in August so I will have to visit some of these- thanks!

  12. Jen27
    April 14, 2016 / 3:11 am

    Great roundup! I was in NYC this past weekend for IMATS and went to the Bite Beauty Lip Lab for the second time- it really is a wonderful experience! I passed by the Birchbox store without checking it out- will have to pop in next time! :)

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