Over the last year I’ve become a little disheartened by the nail industry. After a period of huge growth and innovation, it seems that we’ve run out of things to get excited about; short of another new collection of nudes or a flurry of yet more berry tones, there’s just not much hitting stores to tickle our fancies. For years we’ve turned to nail polish as a quick and affordable way to update our looks every season, but with the focus moving towards changing up our lipstick on a daily basis instead, those poor bottles of polish are getting a little left behind. I’m turning my back on bright colours and innovative textures in favour
of simple nails that coordinate with my every look, more interested in
looking after the health of my nails underneath rather than necessarily
the colour on top. So, as a brand, tapping into that trend seems to be the way to ensure you stay on top – and Butter London have cornered the market perfectly.
Known for their innovation and revolutionary ‘skincare style approach’ to manicures (their Nail Foundation is still a personal favourite,) this spring Butter London have created a line-up of six ‘tinted moisturisers’ for our talons that simultaneously protect integrity, while delivering natural and healthy looking nails. Ingredients including Vitamin E to provide antioxidant protection, Tea
Tree Oil to revitalize brittle nails, Keratin to promote strength and
Arginine to help prevent further nail breakage, collectively make this
more than just another base coat. Interestingly, their ‘Revolutionary Micro Smart Active’ technology delivers a controlled release of ingredients to lock in moisture and help repair nails over time – meaning it doesn’t just provide an immediate boost of goodness, but a result that continues to get better.
Available in a range of six natural shades to compliment every skin tone, these sheer tinted Nail Treatments provide an effortless and chic way to care for nails. And I like it a lot. The texture of the polish is lightweight and quick drying, gliding over nails to subtly perfect without looking like you’re wearing a polish; it just looks like you’ve buffed the surface and created a shine associated with the look of healthy nails. It helps to immediately strengthen and blend away imperfections and discolouration, but importantly makes a cracking base coat or daily polish if you’re not currently into the chipped look. I haven’t been using the polish long enough to comment on whether or not it actually helps to improve the condition of my nails, but to be honest I like the idea enough to justify the £15.00 price point.
The Butter London ‘Sheer Wisdom‘ Nail Tinted Moisturizers are available in six shades, priced £15.00 each.
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