It’s important to be mindful of protecting our skin from the sun (regardless of
the season) not only because of the associated skin cancer risks, but
because UV exposure is the number one reason for accelerated ageing;
nobody wants to speed up the onset of those fine lines and wrinkles, so
integrating an effective and lightweight SPF into your daily routine is
the simplest tactic towards prevention. However, there are a huge number of men and women for whom that damage has already been done. Although it’s never too late to integrate an SPF into your routine (like this one from Hawaiian Tropic,) it’s interesting to see more and more products pop up that are concerned with ‘reversing’ the damaged caused by over exposure to the sun. This latest launch from Lulu’s (yes THAT Lulu!) skincare brand Time Bomb is simply called ‘Over Exposed Sun Damage Rescue.’ It claims to visibly improve signs of long-term photo damage, while restoring skin’s natural radiance and resilience; it doesn’t take a scientist to understand the number one thing parched skin needs is moisture, but this adds a little more to the mix than just your standard pot of Nivea.
Although the language used to describe this makes me roll my eyes a little (‘stopping the clock’, ‘photo-shopping skin’ and ‘reversing’ time? Pur-lease…) this has been designed to visibly addresses the impact of UV exposure with ‘clinically-proven, heavy-duty anti-oxidants and deep emollients’. Apparently this is first skincare formula to harness the power of Omega9XEster, a vegetable-derived emollient “repurposed from saddle manufacturers who use it to maintain and restore leather to optimal smooth, supple texture. Omega9XEster penetrates skin’s top layers to counteract dry, rough, rigid, leathery texture associated with photodamage.” I’m not sure how I feel about beauty brands using ingredients traditionally used on old dead animals, but kudos for trying to seek out new ingredients and push the boundaries!
The addition of a ‘milk peptide complex’ (I can only assume is lactic acid in some form, which is known for its exfoliating and repairing qualities,) encourages the production of hyaluronic acid and healthy collagen fibers to keep skin full, firm and smooth. Anti-oxidant Pycnogenol also helps to inhibit the impact of further UV rays, as well as helping to lower pigment damage intensity for a more even skin tone over time. Although I’m not really the right target market for this as I tend to stay out of the sun for fear of turning a lobster shade of red (as well as regularly integrating an SPF of some kind into my daily routine,) it’s a good little moisturiser regardless. I really like the texture and the way it feels on the skin; it’s lightweight but still creamy, easily massaging into skin to leave it feeling hydrated without being overloaded. It leaves a slightly matte finish behind too, meaning it’s great to use under makeup if you’re not keen on primers.
It’s a very clever tactic to focus on our obsession with sun damage, using it to discuss the effects of ageing in a slightly different way. We’re so used to being told that creams reduce the appearance of wrinkles and restore our former youthful glow, but Time Bomb have actually tied in our desires with a clear root cause. This is totally just a zooped up moisturiser, but it’s actually quite a good one indeed. The price point of £39.00 for 40ml is incredibly prohibitive, so I would definitely recommend this be used as a regular treat or to tackle any specific issues you have – you can also use it as an intense mask by layering a generous amount of product over skin and letting it absorb over ten minutes or so. I think we’ll be seeing a lot more products focus on tackling the issues that arise through UV damage this year, but this is a great starting point to get your teeth stuck into. (If only it wasn’t so blooming expensive.)
Time Bomb ‘Over Exposed Sun Damage Rescue’ is available now online and via QVC, priced £39.00 for a 40ml tube.
More info on their website here.
Features PR samples unless otherwise stated. To read my full disclaimer, click here.