Moschino Fresh: The Fragrance That’s Dividing The Beauty World!

Traditionally speaking, perfume has always been associated with a moment of pure indulgence and escapism; it’s a way of conveying who we want to be via the most powerful sense the human race has at its disposal. However, never one to conform or do things in the manner we’ve become accustomed to, Jeremy Scott has created a new season Moschino masterpiece that will no doubt fly off the shelves when it launches this week – regardless of the fact that it’s dividing the nation. He’s known for his quirky alternative style and pushing the boundaries, having dressed his catwalk models in everything from Barbie outfits and McDonald’s logos, to retro cartoon characters; what better way to continue that legacy than by reinvigorating the humble bleach bottle? (Because what’s more glamourous than a spritz of your favourite bleach?) Moschino Fresh Couture is the ultimate reinvention.

The fragrance contains notes of mandarin, bergamot, raspberry, white patchouli and osmanthus with a touch of clear wood that provides a more modern and unexpected base. The result is incredibly fresh, incredibly wearable and possibly my new scent of the Autumn; there’s nothing offensive, overwhelming or unexpected within the bottle, even if the casing is somewhat unusual. I love the brand’s description of this innovative concept, that just sums up what the brand is all about: “The concept for this fragrance was to juxtapose the most mundane and commonplace… With something so precious – the juice of a luxury brand’s fragrance. Taking the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to contain something so luxurious… What could be more Moschino than that?”

I just love how they’re willing to play about with concepts and shake things up in a way that’s completely unimaginable. I’ve been a big fan of Jeremy’s direction since he took over the role of Creative Director in 2013, and I just can’t wait to see what’s up his sleeve next. I would have 100% bought this myself if it hadn’t landed on my desk before I had the chance; beauty is about having fun and pushing the boundaries, and what better way to do that than by spraying yourself with a touch of Fresh?

What do you think of this rather unique fragrance bottle from Moschino? Do you love or loathe it?

Moschino Fresh Couture will be available exclusively from Selfridges from November 5th, priced from £37.00 for a 30ml bottle. 

Features PR samples unless otherwise stated. To read my full disclaimer, click here.  




  1. Megan Jean
    November 2, 2015 / 2:48 pm

    Though part of me really wants to hate it I can't help but love it. I love brands that push the boundaries and play around with packaging and ideas, just the idea of pulling this out of a bag in public and spraying myself, imagine the looks you'd get! I'm definitely eager to smell it! xMegan |

  2. Pam Scalfi
    November 2, 2015 / 3:33 pm

    so so clever! LOVE It!Pam xo/ Pam Scalfi♥

  3. Courtney Williamson
    November 2, 2015 / 3:51 pm

    This sounds like a lovely scent but the bottle is way too much like a cleaning product! I am on the side that thinks it's tacky in all honesty. — Pretty Mad Things .. x o

  4. Samantha
    November 2, 2015 / 9:52 pm

    I'm such a sucker for anything Moschino as I love the quirkness! I think i'll have to smell this first just so I can get the idea of bleach out of my head! xo

  5. Kirsty Effortlessly Excessive
    November 2, 2015 / 9:57 pm

    I love the concept, it sounds like a gorgeous scent too! I have to say though, I don't know if I'd want it sitting on my dressing table but it's still a really fun take on a perfume bottle. xKirsty – Effortlessly Excessive

  6. Ana @champagnegirldabouttown
    November 2, 2015 / 10:02 pm

    I love it, I think I'll buy it just for the sheer joy of getting it out of my handbag in public :)

  7. Abigail Alice
    November 3, 2015 / 3:04 am

    I don't like the bottle and probably wouldnt be drawn to it over prettier packaging but if the fragrance smells good enough I would buy it! I like how Moschino are thinking outside the box though.

  8. Penny
    November 3, 2015 / 9:20 am

    I'm on the loathe it side – if I left this on display someone would use it to clean the bathroom!

  9. beauty visions
    November 3, 2015 / 10:58 am

    I can't love it because I'm drawn to "pretty" packaging but I have to admit that it's very clever! I can only imagine the looks you'd get when using it in public :)beauty visions

  10. Lynda Beech
    November 3, 2015 / 12:14 pm

    I love the design of the bottle! I just hope I don't mistake it and start spritzing myself with Flash spray instead!!!

  11. Lori
    November 3, 2015 / 10:07 pm

    It totally reminds me of the Dad from My Big Fat Greek wedding with the Windex

    • Hayley Carr
      November 4, 2015 / 2:40 pm

      Jane from British Beauty Blogger said this to me yesterday!!

  12. Meg Siobhan
    November 4, 2015 / 12:38 pm

    I don't get why people would hate it! I think it looks so cool, and changes things up a bit. That juxtaposition is what makes it so awesome.Meg | A Little Twist Of…

  13. glenka
    November 4, 2015 / 2:28 pm

    This seems like a ridiculous design, we always make sure children don't play with cleaning products as they can be very dangerous and what would they think if they saw their mum use this. As it looks like a cleaning product they might then go and use the real thing on themselves.It is just very stupid.

    • Hayley Carr
      November 4, 2015 / 2:39 pm

      I think that's a bit of a silly viewpoint – if everything in life had to be child friendly then it would be a bit ridiculous. I don't have a kid; I want a fragrance that looks like this. If you have a kid, that's your own decision whether to buy something your child may misuse – or take responsibility for having reproduced and put it out of sight.

  14. glenka
    November 4, 2015 / 3:10 pm

    I don't think it is a silly viewpoint at all. And no I have not reproduced as you call it I'm just being a sensible human being. There was no need to be so rude about my opinion. Everyone is entitled to have an opinion as that is mine.

    • Hayley Carr
      November 5, 2015 / 8:30 am

      My response was not rude in any way; if everything in this world was child-proof it would be a very boring place indeed. Why should a fashion brand be conscious of what a child may or may not do? It's an individual's responsibility to make their own purchasing decisions, but I never want to not be able to buy things because there are kids in the world doing stupid things.

  15. Kathy Joan
    November 6, 2015 / 9:02 pm

    Hahaha this is so cute and creative! I think it's very unusual and thats make it funny. Complete turnaround on the perfume world!

  16. Lisa
    November 9, 2015 / 4:15 pm

    Its taken me this long to see a million images of it to actually find out it's a perfume. I thought it was a cleaner that had a fragrance of Moschino in it haha! I thought it was like Frebreeze with a touch of (X) wow I'm even more intrigued now! Love to know what it's like to use on yourself!

  17. Ankit Talwar
    November 9, 2015 / 9:02 pm

    This is an amazing concept I must admit, pushing boundaries in the perfume world is exactly what is needed. The fresh and fruity notes would definitely bring out the essence of the perfume. Is the base long lasting?Ankit |

  18. TheChicGeek
    November 13, 2015 / 5:58 pm

    I think it looks really good. Fragrance needs more fun. Hope the boys get a Toilet Duck version!

  19. daisybeebee
    November 14, 2015 / 4:15 pm

    I'm a bit undecided on this , no doubt I love the guy's creativity and pushing of the boundaries, but this seems a bit too clever for the sake of it. I don't like the bottle but it would not stop me buying the perfume if I loved it. I just wouldn't display it.

Leave a Reply


Looking for Something?