I’ve got a confession to make: I’m a nudist. Not in the sense you may be thinking (you dirty lot,) but in the sense that I tend to stick to the same old beige, brown and taupe tones no matter the day of the week or time of year. I may bring out the dark grey or black upon occasion, or even add in a touch of shimmer during the festive months, but on the whole I’m not really one to embrace colour as much as I should – other than on my nails. I do love a red or pink lip when the occasion suits, but when it comes to my standard regime it’s all about the nude tones – and I’m betting the majority of you can relate. No7’s new ‘Colour Your Way‘ campaign encourages women to embrace colour and wear it how they like, not just in the way we necessarily think colour has to be worn. It’s about stepping out of the colour clichés to wear contradictory colour pairings, adding pastels during winter or rocking a bold lip at the same time as a smokey eye. The great thing about beauty is that it can be fun, experimental and unique – so it’s about time we reclaimed the colour and celebrated how great it can actually make us feel. We know that a yellow dress or pair of red shoes has the potential to lift our mood and put a smile on our faces, so why can’t makeup offer the same result? In the interests of research, No7 challenged my best mate and I to experiment and embrace colour cosmetics in a way we hadn’t done for a long time; the result was surprisingly fun…
Like me, my best friend Gemma rarely embraces colour. She sticks to what she knows, focusing on nude shadows and barely-there makeup – not because it doesn’t suit her, but because as women in our 30’s we often feel it’s time to retire the blues in favour of something more ‘age appropriate’. But screw ‘age appropriate’, because the right colours can lift a look and put a spring back in our step! We had the best fun experimenting and forcing ourselves to embrace a touch of colour, even if it was a gradual process. The great thing about being armed with a bag of makeup and having nowhere to go, is that you try out things you wouldn’t normally when faced with the pressure of actually showing the result to people you know! Blacks and nudes were banned, but everything else was fair game…
I started off with my usual base routine, using the new No7 Airbrush Away Foundation (£16.50) which is light as air and creates a really beautiful finish. It blurs away pores, fine lines and imperfections to leave a really natural result that keeps the focus on eyes and lips. Although the pipette applicator is a little fiddly, the 14 shades on offer ensure a perfect match and professional finish. I completed both mine and Gemma’s looks with a touch of concealer around the eyes, a dusting of bronzer along the cheekbones and a sprinkle of the new No7 Shimmering Glow Palette (£12.50) that’s been launched for Christmas. It may look a bit scary in the pot, but a light dusting on the areas that naturally catch the light provides radiance that really lifts any look; a first paddle into the realm of colour – even if it was gold!
After filling in our brows with No7’s Beautiful Eyebrows Kit (£12.65) which contains two shades of pigmented shadow, a wax to fix stray hairs and a highlighter to lift the brow arch, we started to get serious with colour. The new Stay Perfect Eye Shimmer is perfect for creating a base colour that glistens, but also helps colours applied on top to ‘pop’; the creamy texture is just beautiful, making this £8.00 pot a must-have ahead of the party season. I applied this all over the lid and blended out towards the tops of my cheekbones, then buffing Stay Perfect Eyeshadow (£7.50) in ‘Turquoise’ into my lid and around my lashline using a short-bristled brush; I haven’t worn such a bold colour in at least three years, but I was surprised how much I liked the finish when worn in a more modern way (rather than just on the top lid.) To finish it off and ensure it was a bit more winter appropriate, I paired the turquoise with a touch of Navy from the Stay Perfect Eyeshadow Trio (£9.50) in ‘In The Navy’. Using a more precise brush, I packed the colour around my lash line and blended it into the turquoise. I would have never have thought to do this before, but I blooming love it – especially as the tones help my blue eyes to pop, and navy is a much warmer alternative to my usual black.
When it came to Gemma we opted for the same base products and amazingly versatile Stay Perfect Eye Shimmer (£8.00,) but switched up my bold and bright eye combo for something a little different. I used the dark purple shade from the Stay Perfect Eyeshadow Duo (£8.50) in ‘Night Out’ all over the lid and around the lashline, taking the colour out towards the top of the cheekbones. Not one for smokey eyes or much other than a touch of black liner, a purple shade and such a bold look was a real departure for Gem. She’s always thought that too much product on her small features would overwhelm her, but this is proof it can actually work exceedingly well – all she needed was a little confidence. To finish off the look I added a touch of the limited edition Moisture Drench Lipstick (£9.95) in ‘Pillarbox’, blotting the excess away to just delicately stain the lips before applying a layer of transparent gloss. We may think we know the makeup rules (including focusing on the lips OR eyes,) but shaking them up a bit never did anyone any harm. I love the result of adding warmth to the lips and darkness to the eyes.
Although I won’t be applying bright blues and pinks to pick up my morning coffee, I will definitely be embracing colour in a whole new way in the coming months thanks to this little challenge. As the nights draw in it’s easy to revert back to dark shades and smokey tones, but adding a touch of colour or a pop of brightness can really lift a look while helping us to express ourselves through the medium of makeup. (Because that’s what it’s all about right?) I’m going to be switching up my blacks and greys for navy, purple and turquoise, while I think I’ve encouraged Gemma to start wearing a little lippie to match her Louboutins. If you’re inspired to do the same, you can get involved in this new campaign too by uploading your makeup looks to Twitter and Instagram using the hashtag #ColourYourWay – and you may even appear on the Boots website! So put down the nudes and pick up those colours you may have thought you’ve outgrown.
Colour your way, because your way is the best way!
PS: Sorry for the awful photos; what is with this Autumn lighting? It makes everything look orange!
This is a sponsored post on behalf of Boots No7. All opinions are my own.
Features PR samples unless otherwise stated. To read my full disclaimer, click here.
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