Taking You To The Dark Side: Star Wars Makeup From CoverGirl (Ridiculous or Genius?)

Love it or loathe it, you can’t look sideways without stumbling into some Star Wars memorabilia right now. If you’ve been living under a rock then you may not know they’re rekindling the franchise this winter, with the long-awaited sequel finally being released to the applause of geeks across the land. Having never sat through the full films until a few months ago (actively encouraged by the boyfriend before we went to Star Wars Secret Cinema,) the majority of the hype passes me by… But after spending the last couple of weeks in the USA, it’s hard to ignore the hysteria this hyper-brand creates within men and women of all ages. If you could put a Star Wars logo on it and create some vague link with the forthcoming film, it was there ready to be purchased! And that includes makeup. I published a sneak peek on Instagram a little while ago of some images created by Pat McGrath to celebrate the partnership of Max Factor and the Star Wars franchise, but it seems in America they’re also being used within a capsule CoverGirl collection too. (For those wondering, in the States they’re two separate brands – but in the UK they seem to merge quite a lot into one, being owned by the same parent company.) I managed to pick up a couple of bits while I was out there to give you a preview of what to expect when the collection hits our shores later this year.

The collection includes mascara, nail polish and lipstick in very wearable shades – including this red metallic bullet and nude varnish. However, there are also lots of additional shades that would be more suitable for Halloween party than a Friday night down the pub; gold, silver and lilac lipsticks aren’t your usual tones, but they can be used over more traditional stains to enhance lips or make a colour pop. The nail polishes are actually pretty boring (including a red, nude and deep purple shade) albeit a great texture; I really expected this to be the area that they could push the boundaries and create some interesting textures, tones and finishes – so it’s somewhat disappointing to see the same old stuff that could be part of any autumn collection.

Interestingly, the focus of the collaboration is very much the mascaras that have Star Wars quotes embossed onto the pack. Available in ten different variants, the mascara itself helps to lengthen and separate lashes relatively effortlessly; I personally prefer a fuller brush to really work every individual lash and create volume, but this is a great every day product that’s a best seller in the USA. However, the ten limited edition mascaras aren’t actually any different inside – it’s just a very clever way of selling more stuff to the fans that love a bit of Darth Vader! Oh those marketing types…

I was expecting the overall look and feel of ‘Star Wars for CoverGirl’ to be a little more ‘out there’ and space age appropriate, but it’s actually quite wearable and definitely something that the majority of beauty lovers will appreciate – regardless of their affinity with the movie franchise. With such a huge fan base, this is a really rather genius way of reaching a demographic that’s previously been untouched by the power of a lightsaber. Who says you have to be a middle aged man or eleven year old boy to appreciate a bit of Sci-Fi? My collection of Doctor Who and Back To The Future memorabilia proves that these shows and movies span not only generations, but sexes and interests too. Overall, although it’s actually quite a tame incarnation of a rather OTT concept, the products will actually appeal to the majority of women… And maybe even a few men.

What do you think of this collaboration between Star Wars and CoverGirl? Are you excited for the UK Max Factor collaboration later on in the year?

So MaxFactor are launching a #StarWars collection of makeup to celebrate the new film release this autumn. Global creative director Pat McGrath has created these two looks ‘Droid’ & ‘Stormtrooper’ as a little teaser. Geeks rejoice!

A photo posted by London Beauty Queen (@lndnbeautyqueen) on

The CoverGirl limited edition Star Wars makeup collection is only available in the US; prices start from $4.99. Max Factor will be launching their own version in the UK later on in the year.

Features PR samples unless otherwise stated. To read my full disclaimer, click here.  




  1. Yujung Kim
    October 14, 2015 / 12:19 pm

    That color is so pretty:))http://www.yumiandyuji.blogspot.kr/

  2. Pam Scalfi
    October 14, 2015 / 12:52 pm

    these look fun! And marketing always seems to get it right selling the same product in 10 different ways! what are they like hahaThe lippie looks real pretty for fall :)Pam xo/ Pam Scalfi♥

  3. Megan Jean
    October 14, 2015 / 2:35 pm

    I'm not a massive Star Wars fan having always been more into Star Trek but I can't help but love the look of this collection. I think it's a really fun idea though like you said it's a bit of a shame they didn't push the boundaries with the nail polishes. xMegan | http://www.meganjean.co.uk

  4. Gillian: Eyeliner Flicks
    October 14, 2015 / 3:00 pm

    These are super pretty but I agree with the polish shade, looks a little drab.I'm excited to see what the UK gets later in the year.Gillian  xx  EyelinerFlicks

  5. Andrew James
    October 14, 2015 / 3:40 pm

    I love this collection! that lipstick is gorgeous! i do think that they could have done more with the collection but hey ho you cant win everythingwww.beautyandtheboy.com

  6. Poptartsandsex
    October 14, 2015 / 6:47 pm

    GENIUS. I want it all xxJanewww.poptartsbeauty.blogspot.co.ukwww.youtube.com/channel/UCufDoQF4_njA_BCkKZJo_cg

  7. Samantha Brooks
    October 14, 2015 / 8:26 pm

    I love that lipstick – the shade is gorgeous & the packing is so cool! I hope the UK's version is equally as fun. xSmall&Blonde♥

  8. Abigail Alice
    October 14, 2015 / 10:11 pm

    I love the Star Wars films so would like to add these to my make-up collection!http://abigailalicex.com

  9. Eleanor Rose
    October 15, 2015 / 3:06 pm

    I think they would be a fun addition to any geek make up lover! I'm enjoying the red coloured lipstick, what did you think about the pigment and staying power? http://lovelaceandlilies.blogspot.co.uk/

  10. Ana B
    October 16, 2015 / 12:45 am

    Wow! This collection is interesting and amazing. Good for Sat Wars fan. Lovely colors and finishes. A must try!

  11. Katie Rose
    October 17, 2015 / 6:09 pm

    I've been looking forward to this collection for so long! I've been a Star Wars fan since birth (it wasn't optional with an older brother!) It's definitely a great way of reaching those fans (aka women) who previously might not have been too fused about memorabilia like you said. I'm so glad they did something like this for us girls! :Ddelirarose.blogspot.co.uk

  12. Jayne Kitsch
    October 19, 2015 / 11:53 am

    I was really excited about this, but agree that it's not very exciting. I feel like the Star Wars brand would have been so much better represented by a more experimental brand like Sugarpill or even MAC who would have pushed the boundaries a bit. At a glance it looks like most of the collection is just normal products with a Star Wars logo on which is what it feels like the majority of the collabs popping up are at the moment. I can't help but feel a little sad, since Disney bought the franchise they seem to be selling the branding and characters to whoever has the highest bid, which ultimately dilutes the geekdom and magic of the original franchise. I will be checking out the Max Factor version when it launches but part of me doesn't want to fuel this constant cycle of money making schemes.

    • Hayley Carr
      October 19, 2015 / 6:30 pm

      I totally agree with you – but from a Star Wars/Disney pov they want to make the most money, and smaller brands won't offer that. They'll opt for the massive brands who can afford huge usage fees because they'll shift volume. It's not a true reflection of the franchise and what it's about, so somewhat disappointing, but I can understand from a business perspective. Having spent a couple weeks in America at DisneyWorld I can tell you they're branding everything humanly possible with SW and getting their moneys worth. It's everywhere. On everything. Whole SW shops popping up.

  13. Megan Lillie
    October 20, 2015 / 8:06 pm

    I absolutely love Star Wars so will have to purchase that, even though it's just regular products with a Star Wars logo on haha!Megan xoThumbelina Lillie | UK Beauty & Fashion Blog

  14. Anonymous
    October 24, 2015 / 7:27 pm

    Interestingly both brands are using the same images for the makeup looks. I think the digital marketing used, (scanning the product and showing three different looks for the dark side & lightside) is good. Disappointed the only difference in mascra being if it's waterproof or not.

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