As we transition from one decade to the next, our skin often starts to become dull and a little less plump around the edges; the knock-on effect can often be the appearance of tiredness and lacking the youthful glow we once had. It’s incredibly easy to be persuaded into parting with a huge amount of cash
when you’re searching for products that will truly reveal your inner
radiance, as great skin is so much more important than a fab haircut or new pair of shoes. However, it’s no longer essential to invest hundreds of pounds in a great skincare regime thanks to advances in technology and investment from some of our high street’s most recognised brands. This Autumn Superdrug are extending their hugely successful Optimum skincare range with the launch of new Phytodeluxe; featuring a day and night cream in beautiful (yet practical) pumps, the inclusion of the unique ingredient Black Diamond Truffle helps to reduce the appearance of fine lines and wrinkles while improving skin’s elasticity. The result is skin that glows from within, while the formula is comparable with products ten times Optimum Phytodeluxe’s price point.

Black Diamond Truffle has enjoyed an extraordinary status since ancient times, as well as being somewhat of a delicacy. This so-called ‘black diamond’ hides a white and delicate core that’s rich in essential amino acids; these help to tone the skin and improve moisture-balance, ensuring skin remains hydrated and healthy. Both of these skincare products also contain Platinum Matrix-EM – a
combination of precious conjugated Platinum particles with a highly
concentrated Tetrapeptide. Clinically proven to boost collagen synthesis
(the essential ingredient in our skin that helps ‘plump’ the skin and
help us hang onto that youthful glow,) the formula not only helps to
reduce the appearance of fine lines and wrinkles, but improves skin’s
elasticity over time.

The great thing about Superdrug’s Optimum collection is that it often
mimics expensive brands, but without the fancy packaging or ridiculous
price point. The quality is impressive for the low cost, illustrating that you don’t need to take out a second mortgage on
your house to look after your skin effectively. I’m always impressed with the performance of Superdrug’s own brand skincare (as is my mother and grandmother – they put some of their other products to the test earlier in the year and loved them so much they’ve been re-buying ever since,) and these two creams haven’t underwhelmed. The lightweight creams quickly absorb to leave my skin feeling plump and fresh, without overloading the surface. Although I haven’t been using these long enough to report back on whether or not they’ve made a long-term difference to my fine lines (it’s incredibly difficult when I’m always chopping and changing!) they’re a pleasure to use and my initial impression is definitely positive.

If you’re in the market for a new skincare regime and can get a bit baffled by claims, nine-step routines or packaging that needs an engineering degree to open, then Superdrug’s new Optimum Phytodeluxe offers a simple alternative that’s easy to get on board with. For less than £30.00 you can ensure your skin is getting what it needs on a daily basis, so you can worry about all the other pressing matters in our increasingly busy lives. Because who’s got time to worry about wrinkles?

The new Superdrug Optimum Phytodeluxe day and night creams are priced £14.99; available now nationwide.

This is a sponsored post on behalf of Superdrug. All opinions are my own.

Features PR samples unless otherwise stated. To read my full disclaimer, click here.  




  1. UmmBaby
    October 19, 2015 / 2:10 pm

    I'm such a fan of Superdrug's own skincare products because they're most often so fuss free. This sounds fabulous though and could easily pass off for a much more established skincare brand's new line. Very impressive. Sal xxxUmmBaby Beauty ¦ @ummbaby

    • Hayley Carr
      October 19, 2015 / 6:33 pm

      Apparently it's very similar to Elizabeth Arden's top products, which are £200+. My mum and nan use their products religiously now, alongside Olay, since I got them to trial it!

  2. beautybyalicee
    October 19, 2015 / 2:36 pm

    Ooh new skincare and budget friendly, I like the sound of this! I'm on the hunt for a new serum and eye cream so I'll definitely check this line out! Thanks for sharing.alice x // beautybyalicee

    • Hayley Carr
      October 19, 2015 / 6:33 pm

      Only downside is there's no serum – but they do have serums in their B range that are good.

  3. Pam Scalfi
    October 19, 2015 / 4:04 pm

    £30? need! I definitely do not want to pay crazy amounts of money for skincare goodies, and now I dont have to!Pam xo/ Pam Scalfi♥

  4. Cheryl Wooodman
    October 20, 2015 / 12:09 pm

    Now that's a claim to get behind, 'clinically proven'!! Sounds like these are worth the 'small' (yay!) investment!

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