L’Oreal Celebrates 30 Years Of Color Riche With A Limited Edition Pink Collection

Can you believe that L’Oreal’s iconic Color Riche lipstick is celebrating its 30th birthday? Way back in the 80’s the classic bullets of colour were launched to the masses, standing the test of time thanks to their spectrum of shades and easy to wear formula. Having signed up many a celebrity face to endorse the L’Oreal brand, over the years they’ve been clever enough to design shades to perfectly match their varying complexions; we’ve had reds, nudes, classic tones and bold shades, but now it’s the turn of the somewhat overlooked pinks to take centre stage. Five different limited edition shades exist (although Liya’s is exclusive to Superdrug and hard to get hold of, hence the missing lipstick in the line-up below) including Helen, Blake, Eva, Naomi and Liya. Together they provide a pink tone for every complexion and need, while enhancing the colour of your lips; these aren’t going to make a bold statement, but they will provide a flush of colour that’s great for transitioning into the colder months.

Pinks aren’t usually my cup of tea as I feel a little too girlie wearing them (maybe something to do with the fact I wore pink lipstick as a child for ballet shows!) I usually opt for nudes or bold reds, strong cerise pinks or berry shades, but all of the colours within the collection are really wearable. Helen’s shade is more like a shimmer, providing a pink iridescent result that looks great over a stain or equally as fab on its own; Naomi’s is very subtle and perfectly suited to days when you want the focus to be on your eyes; Eva’s colour is bolder, richer and would look incredible with a dusting of bronzer if your holiday tan has already faded; Blake’s is slightly metallic and a little bit more fashion forward, updating the traditional pink with a slightly modern twist.

These look quite strong in the bullet, but all four are actually much subtler when applied to the lips – I swatched and photographed them all, but they barely showed up enough to warrant inclusion in this post! It’s more about enhancing your natural tone than creating a strong look. Although the formula isn’t particularly long-lasting or hydrating, it’s comfortable to wear and provides a good finish on the lips. I was incredibly surprised to find out the range had been around for so long, proving there’s obviously something people love so much about Color Riche to keep it as one of the most popular lipsticks available in Boots and Superdrug to this day! Maybe it’s the sweet vanilaa scent, maybe it’s the rich golden packaging, but there’s something about Color Riche lipsticks that we just can’t seem to resist. Happy Birthday my colourful friend.

The limited edition L’Oreal Color Rich ‘Collection Exclusive’ pink lipsticks are available now in Boots and Superdrug, priced £6.99 each.

Features PR samples unless otherwise stated. To read my full disclaimer, click here.  




  1. Ashley Elizabeth
    October 13, 2015 / 1:33 pm

    I love the L'Oreal Exclusive collection, I have several shade myself <3http://www.ashleyelizabethbeauty.com

  2. Princ3ssJasmin3
    October 13, 2015 / 1:37 pm

    I honestly didn't realise they had been around for this long! I am yet to try them however! The pinks look gorgeous and suitable for everyday wear! xxJasmine || http://www.blogsallbeautyy.blogspot.co.uk

  3. Pam Scalfi
    October 13, 2015 / 2:44 pm

    I saw this on a magazine and thought they looked very pretty! Will need to check a few shades out!Pam xo/ Pam Scalfi♥

  4. A Little Dose of Makeup
    October 13, 2015 / 2:45 pm

    These shades look gorgeous! I can't wait to find these in store! A Little Dose of Makeup

  5. Tiffany Legg
    October 13, 2015 / 6:36 pm

    Love the look of these gorgeous! I haven't been very into pink lips lately, but they sound subtle which is always a winner. Tiffany Tales – A British Beauty & Lifestyle Blog

  6. Abigail Alice
    October 13, 2015 / 7:22 pm

    Those colours are gorgeous! I definitely need to get my hands on them <3http://www.abigailalicex.com

  7. Yujung Kim
    October 14, 2015 / 9:29 am

    They are so gorgeous:))http://www.yumiandyuji.blogspot.kr/

  8. Cojo Graab
    October 14, 2015 / 1:18 pm

    They look amazing and at the same time they are affordable! I think I might put my hands on them:)http://www.cojograab.com

  9. Megan Razey
    October 14, 2015 / 3:49 pm

    These are soo pretty! Need these in my life! X

  10. Jess White
    October 15, 2015 / 8:52 am

    These lipsticks are to die for! I love them! Your blog is great! I'm starting a blog myself and just wondered if you or anyone had any tips for me? Thank you, Jess Whitejesswbeauty.blogspot.com

  11. Martha Edwards
    October 15, 2015 / 9:11 pm

    These are soooo pretty! Color Riche lipsticks are my ultimate fave, so I need to get my hands on these! xMartha Jane | http://www.marthajanemusic.com

  12. Becky Smith
    October 18, 2015 / 9:20 pm

    Pink isn't usually my thing either in terms of lipstick but I am finding myself drawn to Blake's x Becky @ The Little Blog of Beauty

  13. Jordan Piper
    October 19, 2015 / 1:36 pm

    I loved the Red versions of these so cannot wait to get my hands on these ones xJordan | Keep Dreaming

Leave a Reply


Looking for Something?