Did you know that nail polish is the fastest growing sector within beauty, accounting for the majority of growth year on year and completely overtaking our obsession with lipstick? There’s something a little bit special and indulgent about treating yourself to a new polish, helping to instantly update your look without breaking the bank or filling you with guilt. However, more and more brands are popping up that simultaneously satisfy your inner glamour-puss while helping you to make decisions that are better for your health too. I’ve written before about organic and natural nail polish, detailing why ‘three/five/nine free’ nail varnishes are becoming increasingly popular, but Smith & Cult take that to a whole new level; their Net-A-Porter quality packs are delicious, beautiful and the epitome of elegance – while being free from nasties including Dibutyl, Phthalate, Toluene, Formaldehyde, Formaldehyde Resin and Camphor.
Created by beauty veteran Dineh Mohajer, who revolutionized the colour cosmetics industry when she launched Hard Candy some years ago, Smith & Cult “represents the duality we all inhabit throughout our lives and our individual expressions of beauty.” With a huge variety of colour on offer, each one of the shades provides an unexpected shiny and pigmented result – especially from a brand that’s so focused on removing unnecessary chemicals from their formulas. Nail polishes are so often saturated with nasty ingredients that we don’t question their role, but with Smith & Cult they remove them without compromising on performance. They’re not trying to be eco, organic or natural, but just wish to provide the most luxurious and enjoyable experience without the addition of anything unecessary.
The polishes not only look fantastic on your dressing table, but they apply flawlessly to leave a rich pigment and shiny hard wearing finish that stays chip resistant for at least a couple of days; I always assume the longevity of ‘free from’ formulas will be compromised, but I found these actually last a little longer than expected. I adore the nude tones, greige shades and the bold blue that will add just a touch of colour to my otherwise dull autumn outfits. At £19.00 they’re not cheap (the word ‘ouch’ springs to mind,) but they do tick all the boxes and look a little bit fabulous. It’s no surprise Net-A-Porter have snapped them up, as a polish like this sits perfectly alongside that new Chloe clutch and a pair of designer shades. Are you impressed by the new Smith & Cult offering? Are you concerned about your nail polishes being free from nasties, or is it not something you’ve ever considered?
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