Beauty and technology don’t have to be worlds apart. Some of the most advanced science and leaps forward in innovation come from the beauty industry, as we continually strive for bigger and better things. Equally, as we demand more and more from our smartphones they become a fundamental part of our lives; from staying connected via social media, to the apps that provide virtual makeovers or allow us to book a last minute manicure at the swipe of a button. But that increasing usage and reliance means one thing: our batteries are always running low. Although there are plenty of powerbanks and portable chargers available on the market right now to help tackle that problem, they’re often chunky, heavy, ugly and impractical. So what if you could marry the needs of your smartphone with your own beauty needs and develop a product that’s innovative, beautiful, practical and space saving? Introducing I’mUp: the world’s first beauty compact powerbank.
I’mUp is the newest innovation to appeal to my inner geek and beauty enthusiast at the same time. Not only is it a beautiful compact that contains your chosen product for on-the-go touch ups, but it holds a discreet charging unit so you can top-up your phone or tablet’s battery when you’re out and about. The goal of I’mUp creators Silvia Cirillo and Antonio Sorrentini, both beauty and technology enthusiasts, was to bring to life something simultaneously functional and fashionable. The elegant rounded design has been created to reflect ‘Made in Italy’ excellence, while the portable battery of 4300 mAh, ensures I’mUp is one of the most powerful portable chargers for its size. An iPhone 6 or Samsung Galaxy S6 can be charged in less than an hour (and twice using the capacity of the battery,) while a Smart Watch can be charged in less than thirty minutes and up to ten times a day. Handy if you’re gadget heavy and always need a power boost.
The simplistic and sleek design ensures it appeals to any woman, while the inclusion of two mirrors and a magnetic compact makes it practical too. The main compact opens to reveal a large mirror and magnetic space that can be filled with a high quality and 100% organic I’mUp exclusive makeup pan, or filled with an alternative product of your choice; the great thing about the universal shape is that you can place your favourite compact powder, highlighter or bronzer inside instead – you just need to swing by the counter and pick out a refill pack. If you do choose to keep the I’mUp blush (a beautiful four colour pan that’s formulated with shea butter, jojoba oil, almond oil, cocoa butter, rice powder and hyaluronic acid,) then you’ll benefit from a super smooth formula and rich pigment.
I adore the little secret compartment that reveals mini brushes and a second mirror, while the compact is light and small enough to slip into my bag without worrying about the essential space it’s taking up. It’s such a simple idea, but so effective too – how has nobody thought of this before?! I’mUp is currently part of a KickStarter campaign, which will help to fund the production of these innovative powerbanks and get them to market. Right now you can support their campaign here, pledging any amount to support this new business or committing €84.00 to get your hands on one yourself in the colour of your choice as soon as they’re available. Considering similiar powerpacks (speed and capacity) retail about £89.99, you’re getting a good deal (with a couple of makeup products thrown in) while supporting a new business. Plus, it’s a great talking point when you whip it out during a meeting…!
What do you think of this innovative charging compact? Support the I’mUp campaign here and get your hands on one of these super stylish, handy and powerful creations too!
The I’mUp compact powerbank is exclusively available on KickStarter. Not only will you get the product before anyone else by pledging your support, but you’ll be supporting a new business too.
This is a sponsored post on behalf of I’mUp; however, all opinions are my own and this is genuinely an ace product.
Features PR samples unless otherwise stated. To read my full disclaimer, click here.
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