As I get older my concern over ingredients increases. I want to know what I’m putting on my skin, where it came from and what it’s promising to do. I’ve been stepping away from the ‘mainstream’ skincare brands for some time, preferring to indulge in a little natural beauty or simplistic approach from brands I know I can trust. Although that doesn’t mean I don’t happily use a science-heavy serum or a face cream you can pick up for a tenner, it does mean that I’m making my decisions more carefully and becoming increasingly interested in a brand’s story. I’m no organic beauty expert, don’t really care if a product is ‘hand poured’ and am more interested in clinical studies than old wives tales, but one brand has made me think twice and stimulated my interest in this ever growing category like never before. Herbfarmacy really is the home of organic British skin care, having been growing organic herbs on their Herefordshire farm for over 30 years.
I was lucky enough to take a trip down to their farm recently, to see how the flowers in their fields are harnessed to produce some incredibly effective (and super affordable) skincare products. The Herbfarmacy founder Dr Paul Richards has a rich history and huge passion for everything green, having traveled the world to study herbology from a young age. He now channels this passion into his flourishing farm, where he grows all the plants required for his skincare products. I’ve never thought much about the meaning of organic, but after a day at Herbfarmacy HQ I now truly understand the concept. The flowers are planted, nurtured and picked by hand, before being dried and steeped in oil; after straining the oils are mixed with maxes or emollients to produce skin balms or moisturisers, before being hand poured and shipped to doorsteps across the UK.
The team is incredibly small (six people at HQ when I visited!) but incredibly passionate about what they do. A serious amount of knowledge goes into harnessing the most powerful part of each plant (be it root, leaf, flower or seed) to ensure they’re providing customers with skincare products that really work. Their famous Mallow Beauty Balm features Marshmallow, Mullein, Jojoba and Shea Butter to leave skin feeling hydrated, smooth and plump whilst simultaneously helping to reduce wrinkles over time – it’s no wonder it’s a best seller. I’ve been using this as a facial treatment, overnight mask and dry skin soother for the past week and I couldn’t love it any more; I’m a complete convert, especially as it’s almost instantly soothed dry skin around my lips that’s been hanging around for a number of weeks with little sign of repair. The Herbfarmacy Lip Conditioner hasn’t left my side in a week either, providing my lips with lightweight care and soothing benefits on the go, without overloading the surface with moisture barring ingredients… Burt’s Bees who?
Although they specialise in balms, creams and cleansers, they also offer a huge portfolio of products that include exfoliators, toners, serums, lipbalms, soaps and so much more beside. I have a rather large stash to try myself over the coming weeks, so I’ll be sure to report back on my progress. However, the fascinating thing for me about the trip was understanding just how an operation like this works: from waiting ‘as long as it takes’ to pick the produce so it’s just right, to only ever producing what they need so there’s no surplus hanging around in a stock cupboard, to refusing to compromise on the quality of the product while still wanting to make organic beauty available and affordable to all. Who says you have to spend a small fortune to get a product that’s truly effective and made from only the best ingredients? Herbfarmacy, I’m a convert. Thank you for opening my eyes to the possibility and power of organic and natural beauty.
(TOP TO BOTTOM: Mashmallow flower; Echinacea flower; The drying process; Beautiful dried blue cornflower; Steeping the crop in oil; Creating my own products.)
You can find more information on Herbfarmacy and their products online. They ship nationwide and even offer trial sizes so you can get to grips with their offering.
Features PR samples unless otherwise stated. To read my full disclaimer, click here.
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