In a market that’s focused on innovation, newness and scientific advancement, it’s easy to forget that some of the untouched formulas from decades past continue to be the best. Elizabeth Arden Eight Hour Cream, the Dove beauty bar, Clinique’s Dramatically Different Moisturising Lotion… And Corn Silk’s Translucent Loose and Pressed Powders. You may not know the name, but you may recognise the pack from your grandmother’s dressing table; this vintage beauty secret has been used by women since the late 1960’s and continues to be a firm favourite with beauty enthusiasts and makeup artists alike. Face powders (loose or pressed) are the ultimate weapon against shiny complexions and a must during the sunny season when our makeup has a tendency to shift; although a dusting of powder is the first step to go as soon as the sun comes out, the Corn Silk natural walnut formula has been designed to work
with, not against, oily skin giving you a long-lasting, flawless finish
that doesn’t clog up your pores.
The way this cult classic works is simple: just below the surface of your skin lie glands which release an oily substance called sebum; it’s extremely common (and the quantity produced is hugely dependent upon the individual) but difficult to manage. Corn Silk’s ultra light, mineral enriched formulation soaks up the excess surface oil throughout the day to leave skin feeling fresh-faced. There’s no clogging or cakey feeling often associated with powder, plus the lightweight formula helps reduce the possibility of breakouts (which are caused by blocked pores.) You can buff the product directly onto skin, or apply a light dusting over your base to fix foundation in place, to provide long-lasting shine control and an airbrushed finish – whatever your skin tone. The universal shade doesn’t ‘cover’ but works with your skin and your natural complexion for an effortless result; it’s the ultimate weapon in creating that perfect selfie!
I was introduced to Corn Silk a couple of years ago and always turn to it when I need to fix my look or create a long-lasting finish; the loose powder is great as a final step, buffed lightly over skin with a fluffy brush, while the pressed powder is perfect as an on-the-go alternative. Considering this simple product has been around for decades, it’s great to know the formula hasn’t changed from the favoured compacts of the 1960’s. After all, they say ‘if it aint broke, don’t fix it!’ Not only is it a cult classic favoured over the generations, but it’s also a firm favourite with makeup artists too… Aimee Adams, makeup artist to the stars including Fearne Cotton, Pixie
Lott, Elle Macpherson and Ellie Goulding says “I recommend Corn Silk
for getting make-up to stay in place and give you a flawless complexion,
it is incredible and the only face powder I use on my famous faces!”
Aimee has created a number of looks using Corn Silk as a finishing touch, my favourite of which is below. I love the ‘modern vintage’ look which encompasses two of my favourite things: cat flicks and red lips! She’s used Corn Silk loose powder to set the makeup, paying special attention under the eyes and applying a dusting of powder using an eyeshadow applicator. A great tip to set your concealer and prevent those dreaded under-eye creases. To celebrate the staying power and airbrushed effect Corn Silk powders can offer, I’ve teamed up with them to offer one lucky reader a huge bundle of Corn Silk and a £100 voucher for the department store of their choice* – so you can have a little makeover on us. All you have to do is post your #CornSilkSelfie** that’s inspired by the look to either Twitter or Instagram using the hashtag (and tagging me in so I can see!) I’ll pick my favourites to be featured in a forthcoming blog post (who will also receive a Corn Silk treat as a thank you,) plus one lucky person will be picked at random to receive the makeover prize! What are you waiting for… Get #CornSilkSelfie ready!
Here’s my #CornSilkSelfie… A modern twist on a vintage look! Post yours and you could #WIN a Corn Silk goodie bag plus a £100 voucher to treat yourself to a makeover! (10 runners up will be featured on LBQ & receive Corn Silk goodies) #beauty #beauté #belleza #bellezza #makeup #maquillage #maquillaje #sp (T&Cs apply, UK only, see blog for details.)
A photo posted by London Beauty Queen (@lndnbeautyqueen) on
Corn Silk is available from Boots and leading pharmacies from just £7.40.
This is a sponsored post on behalf of Corn Silk, but all opinions are my own.
(I genuinely use this powder and have done for some time!)
*voucher for a leading department store (House of Fraser, Selfridges, Harvey Nicols or Debenhams)
**T&CS: competition ends 20th July 2015; all entrants must use the correct #CornSilkSelfie hashtag and post on either Twitter or Facebook; LBQ will choose ten winners to be featured on the blog and receive a Corn Silk product; overall winner will be chosen at random and contacted within 48hrs of the competition closing; prize is non-transferable and only open to UK residents.
Features PR samples unless otherwise stated. To read my full disclaimer, click here.
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