Never before as an eyeshadow series caused so much hysteria and anticipation amongst usually sane women. The Urban Decay ‘Naked’ palettes have become an absolute cult product, with each new edition causing chaos online as we all rush to spend our cash. I’m a big fan of Urban Decay’s eyeshadows anyway (their super soft and blendable formulas offer a serious hit of pigment,) but there’s something quite special about a palette bursting with colours you can actually wear on a daily basis. Although bright blue tones and pink-tinted coppers are all well and good in theory, I mostly find myself sticking to the same shades and using up only one or two pans from each season’s latest collection. That’s where the Naked palettes differ and why they’ve become such a huge success; each eyeshadow colour included is absolutely wearable and suited to every complexion, look, age or need. This July they’re expanding their repertoire once again with a twist on the Naked palettes that have come before: this time it’s smoky!
Packed with a dozen sultry, smoky neutrals (including nine
never-before-seen shades and three exclusives,) the Naked Smoky palette
is loaded with all the essentials for the perfect neutral smoky eye. Basically this sums all the shades I ever use – day or night, summer or winter. If you only buy one eyeshadow palette this whole year, then this should be it. Naked Smoky provides you with all the colour combinations and textures you could ever want (including matte, shimmering and metallic,) packed in one super sleek and elegant case. From the understated ‘base’ tones, right through to the super dark shades to line the eye and create the ultimate smoke, these twelve eyeshadows are simply fabulous.
Urban Decay add a sprinkle of magic into every shade they produce, and this palette is no exception. Each shade is super soft, blendable, buildable, long-lasting and crease-free; you can wear the tones alone with a slick of mascara, or layer them up for a look that smoulders. For me, other palettes often feel intimidating, but the way the shades are broken down make Naked Smoky something I want to get stuck into straight away. The double-ended brush that’s included is also a dream; I’ve kept hold of previous Urban Decay eyeshadow brushes long after the palette has been disregarded, as they’re so brilliant and buffing and blending into the eye. The longer end is great at applying your base colours and subtly blending, while the shorter and more compact end is the secret to a flawless smoky eye: it holds a serious amount of eyeshadow without flaking, helping you to really work the colour around the lash line.
There’s nothing particularly revolutionary about this new palette, but it ticks all the boxes for me. It’s beautiful, contains all the shades I’ll ever need, features one of the best eyeshadow brushes I’ve used, plus the quality of the pigment is second to none. After a long time of resisting it, it’s safe to say I’m finally a Naked convert…
Are you excited for this new addition to the Urban Decay Naked portfolio?
The Urban Decay Naked Smoky palette is available online at urbandecay.co.uk from 30th July, priced £38.00. It will inevitably roll out to department stores thereafter.
Features PR samples unless otherwise stated. To read my full disclaimer, click here.
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