The ritual of adding new tones to my hair has been part of my routine since my University days, when I thought stripey yellow highlights were the epitome of high fashion. I’ve experimented with all kinds of colourants, shades and formats throughout the last fifteen years: moving from mousey brown to brassy blonde, jet black, bold red and finally settling on a chocolate tone that’s probably best suited to my complexion. Experimentation is fun, but can be somewhat scary if you’ve never really battled with a box of home dye. (I never even knew these hair colour virgins existed until recently; my friends and I have always dabbled in home colourants, ‘changing it up’ at every given opportunity, so for us it’s become the norm.) However, a new category is emerging that provides a subtle result while removing the fear factor completely; boosting hair tones is the new trend, helping to create a ‘just stepped out of the salon’ shine from the comfort of your own bathroom.
Whether you want to enhance your natural colour, boost the tones you’ve paid a lot of money for, or simply bridge a gap between your next hairdresser appointment, there are so many products and formats now to choose from. Maria Nila is one of my favourite new brands to come out of 2015 so far, offering up a Colour Refresh treatment
(£16.99) that’s got me really excited. Available in thirteen different tones to
suit all hair colours (brunette, blonde, red, platinum, grey and even
turquoise!) each bottle contains a nourishing treatment with colour
pigments to help refresh hair colour in under ten minutes. Between salon appointments (or simply as a refresh before a big
occasion,) this is a really effective way to keep your hair looking and
feeling fab with little effort required. I’ve used it a couple of times
(once a week works well for maintenance) and have been pleasantly
surprised at the way my hair looks after it’s blowdried; there’s not a
huge difference, but it just gives my colour a boost and ensures the
overall look is healthy – rather than looking parched or in need of a
trim. (Read my full feature on the brand here.)
Hair is Fabric (£30.00) are another new brand to hit the shelves in 2015, offering a range of colour support cleansing conditioners to ensure your hair looks its best. Available in brunette, blonde, black and red ‘support’, these cleansers contain pigments which are deposited into the hair to provide a luminous result. As the formula is focused on preserving colour while hydrating and strengthening hair, the result is hair that feels soft and supple. Although this format takes some getting used to and doesn’t provide the silky-smooth finish we associate with ‘clean’ hair, over time colour is boosted in a really gentle way. If you’re after a stronger result, then Charles Worthington’s new Colour Revive Tinted Mousse (£9.99 and launching July) provides a temporary boost, enriches your natural tones and ensures luminous shine. Applied to washed damp hair, this lightweight foam is brushed through and dried in with a blowdryer to ensure the pigments really ‘stick’; it can be used up to three times a week and provides a subtle boost that’s great when you know you want to look your best. With a huge portfolio of colour options soon to be available in Boots, this is no doubt going to be a big thing in hair this summer.
Sometimes our hair just starts to look a little lacklustre. Whether its over-styling, root growth, dryness or sun exposure, dull hair is a common beauty problem that many of us are constantly trying to fix. These new products hitting the market definitely feel a need and ensure we can have a good hair day pretty much every day, rather than worrying about bridging the weeks between today’s hair dilemma and when you can next afford a trip to the salon. Although they don’t work miracles and don’t replace the traditional hair colourant (home, salon or otherwise,) they’re a great addition to any routine that make looking after your colour super easy. They’re affordable, simple to use and provide instant results – even if very subtle. Considering there’s been no real innovation in the hair dye market for years, this is a great first step towards our colour looking even more fabulous for longer.
What do you think of this new hair trend? Would you be willing to give any of these temporary colour solutions a go at home?
Features PR samples unless otherwise stated. To read my full disclaimer, click here.
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