Everyone has a long-lasting memory of The Body Shop; it’s one of the most loved brands to have ever come out of the UK, with an emotional connection that other names simply can’t touch. One of my earliest recollections is of taking my pocket money down to my local store, perusing the peppermint foot lotion aisle and stocking up on novelty soaps that never actually got used. In 2015 they’re so much more than White Musk and Dewberry, having launched a huge portfolio of effective skincare products, body butters in every fragrance imaginable and limited edition collections which still tick the box of a fun indulgence. Although I hadn’t shopped in the store for years before starting this blog, their quirky packaging and unique fragrances have definitely spiked my interest in recent months. Although they’ve been experiencing relative success in the last few years, internally it has apparently became clear that they lost their way a little; they started to alienate the customers that had grown up with those tiny plastic bath balls, but no longer wanted something bright purple on their bathroom shelf. In 2015 there are hugely exciting things ahead for this iconic brand, starting with the launch of an indulgent spa collection that’s designed to deliver pampering moments from the comfort of your own bathroom. ‘Spa Of The World’ harnesses the power of effective ingredients from across the globe, providing the first stepping stone into their new approach that will inevitably reignite their position as a beauty brand to be treasured.
The range includes an invigorating Dead Sea Salt Scrub to exfoliate skin naturally, Japanese Camellia Cream to provide skin with a velvety smooth treat, Polynesian Monoi Radiance Oil to offer both body and hair with much needed moisture, Moroccan Rhassoul Body Clay to firm and nourish, plus Hawaiian Kukui Cream to nurture skin while ensuring it smells amazing. All the products contain incredible ingredients that have been sourced ethically from their natural environments in countries including Japan, Hawaii and Morocco, knowing that the local women have been relying on them for generations to look their best; the botanists working with The Body Shop have literally travelled to the ends of the earth to find the most effective ingredients in order to harness their benefits. Interestingly the botanist previously responsible for the formulations at Liz Earle has been a fundamental part of this range’s development, proving the investment the brand are making in taking their concept back to basics.
The products smell amazing, feel amazing and leave you feeling amazing. The scrub is rich enough to exfoliate while gentle enough to use multiple times a week, the body creams are richly nourishing while being light enough to melt into the skin within seconds, while the non-greasy multipurpose oil is set to be the beauty staple of a new generation. I’ve yet to try the clay, but I’m saving it for a rainy day when I can fully appreciate the benefits slathering a rich texture all over my limbs can bring! It’s really exciting to see a brand I grew up with entering a new phase of their life cycle and ensuring future generations can treasure their products as much as we did in the 90’s; this new range is a teaser of what to expect in the future, as the entire brand will see this new look roll out over the coming months – and I couldn’t be more excited. There are some incredible things landing in the next couple of seasons and I can’t wait to share them with you, but this definitely provides a taster of things to come. Well done TBS; you’ve injected life back into a brand we all want to do well.
What do you think of this new range and new look for The Body Shop?
The Body Shop ‘Spa Of The World’ collection will launch this July, prices TBC.
Features PR samples unless otherwise stated. To read my full disclaimer, click here.
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