Millions of men and women across the globe live in fear or abuse, persecution or imprisonment simply because of their sexuality. In 76 countries around the world, it is a crime to be gay. In 10 of those, being gay could cost you your life. In fact, there is no country in the world where lesbian, gay, bisexual and transgender people have full equality. Only this weekend was gay marriage officially legalised in all 50 American states, showing how much of a topical issue this remains even in 2015; it’s incomprehensible that men and women aren’t free to express their sexuality in the way they deem fit, or marry the one they love – regardless of gender. As someone who has grown up surrounded by gay, lesbian and bisexual friends, I’ve seen the anguish that can surface when coming to terms with ones sexuality; imagine how much harder that is when it’s not even legal to love in the way you want to? In celebration of the worldwide Pride festival, Lush have created this beautiful soap bar to tell the world that Gay Is Ok. In my opinion gay is more than ok – gay just is. It’s not a choice, not a conscious decision or a lifestyle; it’s just as normal as a blonde vs brunette.
The soap is pretty simple, featuring the hydrating benefits of coconut oil and the citrus scents of lemon, and so is the message. “We believe that the freedom to love whomever you choose should be a fundamental component of basic human rights. Love is a way for people to express who they are and be themselves, and shouldn’t come with a risk of persecution or death. Right now, hundreds of millions of dollars go to fight for equality in the United States each year. However, less than $1 is spent in Africa for every $10 spent in the U.S. All around the world, we see that the communities facing the toughest fights have the fewest dollars to fight back against powerful and well-resourced governments, religious and media institutions. These are the communities that need our support the most. Globally, there have been many successes… But in that moment we also need to say: no one should be left behind in the movement towards equality.”
Lush have never been a brand to be quiet; they’ve always stood up for what they believe in and used their power to raise awareness for important campaigns. Although they’re no stranger to controversy, this time around I can’t praise them enough for fighting such an important corner. Seeing the photo of two gay men in their 80’s marry in the state of Texas (they’ve been together for over 50 years) brought a tear to my eye, as did the thought of the huge number of men and women who haven’t been able to do the same. Although a little soap bar can’t change the world, it can encourage conversation and promote acceptable through the universal language of beauty; the golden sparkles are just a little added extra…
All proceeds from the #GayIsOk soap (£4.00) will go to support grassroots LGBT
equality groups all over the world; Lush encourages all of its
customers to show their support by using the hashtag.
Features PR samples unless otherwise stated. To read my full disclaimer, click here.
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