Swap Those Benefit Brow Tools For Something More Affordable: The Best Dupes I’ve Found!

Unintentionally, this is quickly becoming a week focused on Benefit dupes – but that’s because their products form a fundamental part of my makeup routine and just are so ruddy awesome. I adore their brow products, thanks mostly to the fact they were the ones that educated me on filling in my brows and embracing an ‘arch’ I never knew I had. Although I own and use a multitude of other brands (Mii, L’Oreal, Delilah, Revlon…) to style my brows, I have to admit that the Benefit tools are some of my favourites; they’re easy to use, provide a selection of colour options and stay in place all day without flaking. However, they can be a little bit pricey so I tend to use alternatives on days when I know I’m just popping out to Starbucks and the post office. I’ve discovered two amazing dupes for two of my favourite brow tools ever, so today I’m sharing the love for them in the hope your brows will look fabulous too.

PREMIUM: Benefit Instant Brow Pencil (£13.50) 
This super soft gel pencil is highly pigmented and helps to fill in sparse areas of the brows, as well as creating depth when there isn’t any. It’s a great pencil to use for definition and isn’t at all ‘scratchy’ or difficult to apply. I love the fact it stays put all day, even when it’s super hot, and helps provide the definition I need; the added comb is a little bonus too. DUPE: Barry M Brow Wow Pencil (£3.99) 
The closest dupe I’ve found in terms of texture and pigment, this pencil is available in two shades and provides a practically identical finish. Although the crayon is a little creamier, and therefore a touch less precise, it’s fab for touching up brows or filling in areas that need a little volume. A bit of a bargain buy at less than a fiver – plus it’s a bit longer too!  

PREMIUM: Benefit Gimme Brow (£18.50) 
Like magic in a tube, this tiny treat contains lots of minute fibers that latch onto your brows and create a really natural result. Fuller brows are yours instantly, while keeping them looking incredibly natural; the key to this is keeping it ‘messy’ – perfectly coiffed brows are always going to look ‘drawn on’. DUPE: Essence Make Me Brow (£1.99) 
Although this formula is runnier and doesn’t contain the little fibres that make Gimme Brow so fabulous, the tiny brush is identifical and helps to brush on a tint that lifts the overall look of your eyebrows. The two shades available are quite light and quite dark (nothing in the middle,) so the key is blending them together or applying with caution. For the price point though, you can’t go wrong.

Are you a fan of Benefit’s brow products? Will you be checking out these alternatives?


Get involved with Superdrug’s Swap Shop this June: the average Brit could save over £150 a year by swapping from pricy beauty brands to own brand beauty and toiletries!  If you pop into store Superdrug staff will suggest an own brand alternative to your usual product; if you aren’t completely happy with your alternative then Superdrug will offer a 100% money back guarantee with a 25% off voucher for your next own brand purchase!

Features PR samples unless otherwise stated. To read my full disclaimer, click here.  




  1. Kathy Joan
    June 12, 2015 / 1:32 pm

    Great find! Very helpful post, Im always having a hard time with my brows they are rebel kids! xx

  2. Fran Mcmonagle
    June 12, 2015 / 2:03 pm

    Brow wise, MUA do another similar, not as good but similar too Gimme Brow and in a few more colours than Make Me Brow :)Will def have to pick up that Barry M pencil though, what a great dupe! ♥ Fran – http://www.frannymac.com xx

  3. Philippa
    June 12, 2015 / 3:29 pm

    Wow – I need to get to an essence stand!Philippa – ByPhilippa

  4. Carys Emily
    June 12, 2015 / 4:55 pm

    Going to keep an eye out for the Barry M pencil ! At the moment I'm using the Loreal brow pencil Distant Dreamer

  5. Stephanie
    June 13, 2015 / 8:29 am

    Brow products are by far one of favourite things to try! I haven't tried either of your dupe products but I have both the Benefit products and they are amazing! Stephanie xxxhttps://www.bloglovin.com/blogs/hope-freedom-love-3436251

  6. Kiss & Make-up
    June 13, 2015 / 9:41 am

    Oh nice, I'll have to remember this! Loving dupe week!

  7. Katherine L
    June 13, 2015 / 5:08 pm

    It's a shame that Barry M isn't available in Canada, because I've heard amazing things about the brand. Katherine || The Green Bows

  8. Emily
    June 14, 2015 / 9:02 am

    I have the Essence brow gel, I love it! Although I agree that there is a lack of shades. I really need to try the Barry M pencil, I'd never thought of looking there for brow products!Emily // Beauty and Lifestyle Blogxx

  9. Anonymous
    June 15, 2015 / 8:08 am

    I love the Barry M brow pen. I never used to do anything with my eyebrows but I find it so easy to use and it adds enough to my brows without making them look too bold and fake which I don't like xLauren – The Naily Mail

  10. FashionBite
    June 18, 2015 / 12:17 pm

    Great post, I love the picture too! Emily x

  11. Joelle Nanula
    February 16, 2017 / 1:52 am

    Can anyone explain to me how to get the rest of the product out of the Brow Wow pencil? Been using it for two days and it's basically worn out. Tried twisting the tube, nothing's happening! Lol…. your help is much appreciated xx

    • Hayley Carr
      February 16, 2017 / 11:02 am

      It's a pencil! You have to sharpen it!

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