Save Money, Don’t Compromise On Quality: Introducing ‘Do It Like A Dupe’ Week! (Brought To You By Superdrug’s ‘Swap Shop’)

Saving money and nabbing a bargain has definitely become a-la-mode over the last few years. No longer do you have to sneak your cheap and cheerful lipgloss back in your bag, or feel guilty for picking up an own-branded product instead of the more expensive counterpart. The rise of affordable fashion (hello Primark!) and sites such as eBay and Etsy has seen a complete change in the way we buy our wares; we now celebrate the fact we picked up a bargain and show it off to our mates with pride. Dupes and more affordable alternatives are always incredibly popular when I feature them on LBQ, proving there’s a demand and thirst for efficient ways to spend your hard-earned cash. As a result, I’ve teamed up with Superdrug bring you a week long edit of dupes and suitable swaps to celebrate their new Swap Shop campaign! They want you to make the switch to one of their own brands and I’m here to help…

Did you know the average Brit could save over £150 a year by swapping from pricey brands to ‘own brand’ beauty and toiletries? Why not get involved with Superdrug’s Swap Shop this June and save some pennies – just in time for the summer holiday season when we need them most. If you pop into store this June, any member of Superdrug staff will be happy to suggest an own brand alternative to your usual branded product choice; not only will this introduce you to the huge (and fabulous) portfolio of Superdrug ‘own brands’, but it will save you a fair few quid too. If you aren’t completely happy with your alternative then Superdrug will offer a 100% money back guarantee, with a 25% off voucher for your next own brand purchase – so there’s really nothing to lose! To start you off, here are a few brilliant ways you can switch up your usual products and save a decent amount of cash… Without compromising on quality.

1. SUN CARE: Save £2.75
Branded: Ambre Solaire Clear Protect Spray SPF20 (£7.23)
Switch to Own Brand: Superdrug SOLAIT Clear & Protect Transparent Sun Spray SPF20 (£4.48)
2. SKINCARE: Save £17.00
Branded: Olay Regenerist Luminous Skin Ton Perfecting Cream (£19.99)
Switch to Own Brand: Superdrug Vitamin E Radiance Cream (£2.99)

3. BODY: Save £0.60
Branded: Nivea In Shower Moisturiser (£3.59)
Switch to Own Brand: Superdrug Vitamin E In Shower Moisturiser (£2.99)

4. TANNING: Save £15.85
Branded: St Tropez Instant Tan Spray (£20.50)
Switch to Own Brand: Superdrug Solait Instant Tan Spray (£4.65)

5. HAIRCARE: Save £5.40
Branded: TreSemme Keratin Smooth Shampoo and Conditioner (£4.99 each)
Switch to Own Brand: Superdrug Pro V Shampoo Conditioner (£2.29 each)

Superdrug have some incredible brands and products on offer in store, especially their ‘B’ skincare range which my Mum and Nan loved after testing it for a number of weeks. I’m a big fan of their suncare products, spent my youth stocking up on their body range and couldn’t do without a huge stash of their beauty tools for essential grooming. All week long I’ll be bringing you my must-have dupes, cash-saving alternatives and products that you’d never know cost only a few quid – proving that a trip to Superdrug is well worth a weekend diversion. To kick the week off in style, we’re giving away a huge hamper of goodies worth up to £200 to one lucky person; the winner will be asked to provide a list of all the usual products they use or like, and Superdrug will send them a bundle of their own brand treats so you can try the portfolio of own brand products they have to offer for yourself. What an opportunity!  If you want to be in with a chance of winning, just enter via the widget below… Now let’s do this and save some serious cash (so we can spend it on a few summer cocktails!)

a Rafflecopter giveaway

This is a sponsored post on behalf of Superdrug, but all opinions are my own.

Features PR samples unless otherwise stated. To read my full disclaimer, click here.  




  1. Jennie Emma
    June 8, 2015 / 8:28 am

    Great giveaway! I need to start doing this more myself!Jennie Emmaxxx

  2. Rosie
    June 8, 2015 / 9:23 am

    I'm a big fan of Superdrug's own brand products. They're really good quality, so much cheaper, and they're cruelty free, which is exactly what I want.

  3. Stephanie
    June 8, 2015 / 10:10 am

    This is an amazing idea! I can't wait to hear about some fabulous (and cheap!) products this week! Stephanie xxx

  4. beautyqueenuk
    June 8, 2015 / 10:16 am

    One of the best Superdruge products ive ever used and it is a great dupe for Origins is the Glycolic Overnight Peel, it is amazing x

  5. Poppy Chiara
    June 8, 2015 / 10:28 am

    Great giveaway! I love Superdrug own brand products, buying cruelty-free can sometimes be quite expensive but Superdrug's products are a great way to be cruelty-free on a budget!

  6. Eve MacDonald
    June 8, 2015 / 12:51 pm

    This is great! It's so easy to be tempted into buying expensive brands such as Benefit & MAC yet, sometimes, there isn't really that much difference in quality between them. For me, Superdrug always has great deals on (whether it be beauty, hair-care or their affordable eyebrow bar!) and with being a student, it is brilliant as it allows me to buy new items to look good but on a purse-friendly budget!Love this post :)Eve xo

  7. debbie smith
    June 8, 2015 / 5:32 pm

    amazing !! would be awesome to see how the products match up to some of the more expensive brands love superdrug ! x

  8. Natalie Ann
    June 9, 2015 / 10:37 am

    What a great idea 🙂 I've entered the competition! Natalie Ann xo // Petal Poppet Blogs ♥

  9. Ali
    June 9, 2015 / 3:21 pm

    We've just bought a house, so any and all savings on the old budget are most welcome!Ali x

  10. Julie Brooks
    June 16, 2015 / 7:09 am

    Great giveaway. Goodluck everyone.

  11. Amber Love
    June 16, 2015 / 5:34 pm

    I literally posted about Superdrug own brand essentials yesterday lol. I love their brand so much. One thing you've failed to bring up is that they are also cruelty free! But maybe you don't care about using cruelty free products so might not be relevant for you, but I think it's another plus! xoamber love

  12. Julie Jones
    June 16, 2015 / 8:37 pm

    I didn't realise that Superdrug did their own in shower moisturiser, will have to go and pay a visit, thanks.

  13. anita hargreaves
    June 21, 2015 / 7:57 pm

    Fantastic giveaway can't get histogram on my kindle x

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