Five Things I’m Bored Of In Blogging: The Clichés I’d Rather See The Back Of

I love the bloggersphere; it’s blooming like never before and absolutely oozes creativity, passion and dedication. There are sites I could spend hours fawning over and Instagram accounts that leave me wondering why I missed the memo on how to arrange a burger; as a community we have the ability to sell snow to the eskimos and make a 99p lipstick look like the most luxurious thing available in Selfridges beauty hall. We’ve changed the landscape forever and should be incredibly proud of that, but it does make me chuckle when I see certain things pop up on my Bloglovin feed. It seems there are a few blogging clichés that we just can’t shake, the same things that pop up time and time again (mostly because everyone thinks that’s the secret to success) and I’ve pinpointed the top five I’d rather see the back of!

1. Advice Posts
Everyone loves a helping hand, but we seem to have collectively unleashed a beast. Although every blogger has some form of insight to offer and advice to give, when every other post on my feed is about taking the best instagram shots, growing your twitter following and generally being a better blogger, then it gets a bit dull. Some blogs I used to adore have now metamorphosed into something more educational than aspirational; I’d much prefer that they returned to their roots and showed me how to style that kimono, rather than 1000 words on styling a smoothie for instagram shots.

2. Marble Backgrounds
Who decided that marble was the background of choice for 2015? I think the bloggersphere has single-handedly resurrected the marble industry, albeit temporarily, thanks to our need to scatter makeup brushes along a mottled surface. Although it was a little different initially, now it leaves me with an allergy to anything marble related because I don’t want to be part of that cliché. I’d love for bloggers to start experimenting with textures and patterns again, rather than feeling like they have to fit a mould (that’s made of marble.) 

3. Fairy Light Bedrooms
The fairy lights, the rose gold accessories, the white *everything*… Anyone with a perfect bedroom just makes me insanely jealous – so please, stop it. There’s no way that you can maintain a pristine bedroom, put together in
a way that would make the gods of Pinterest weep, and actually *live* in it.
From Tuesday to Saturday my bedroom looks like an explosion of clothes,
makeup and accessories as I spend my life trying to find that t-shirt I
know is hiding somewhere; it remains tidy for less than 24hrs at any one
given time, because I’m more concerned with getting on with my life than worrying about putting everything away.

4. Floral Arrangements
“Hey look at me, just casually having brunch with these beautiful tulips I picked up at the market!” What is it about flowers that bloggers love so much? Why do we buy so many bunches, at any given opportunity, just to use them as props in photos and instagram shots? Although I adore a beautiful floral arrangement as much as the next person, my flowers mostly come from ASDA or the floral M&S stand at Marylebone station. It seems to be that you can’t call yourself a blogger without carrying a bunch of wild flowers at every moment – just in case there’s a photo opportunity.

5. Semi-Pornographic Poses
There’s a growing trend of posing to camera in a way that’s more suited to FHM than Instagram. Yes, you look absolutely fabulous in that bikini, but you don’t need to stand in a way that makes you look like a glamour model. (If I’m a little embarrassed looking at topless shots of you on your blog, albeit from behind, I can’t imagine what your dad is feeling!) You don’t need to pose on a sunbed like you’re an extra in Rihanna’s latest video either; we like you just as much standing upright like a normal person. And what is this thing about cropping out your face? That’s the best bit…!

What clichés would you rather see the back of in blogging?

(This is supposed to be tongue-in-cheek, so please don’t take offense or
my flippant comments to heart! The beauty of blogging is that we can do
what we want, without answering to anyone, so crack on and just take
this for the lighthearted post it was intended to be…) 

Features PR samples unless otherwise stated. To read my full disclaimer, click here.  




  1. oliviaellen
    June 18, 2015 / 1:44 pm

    LOVEd this, totally agree with it! I'm all for bright patterned backgrounds in photos but feel like I don't fit in as everyone is going for the white-out look lately- it's nice to mix it up! x

  2. Amber
    June 18, 2015 / 1:47 pm

    Haha, I love this! I do have to speak in defense of the white bedroom, though – I just got one, and it's seriously WAY less maintenance now. I used to have dark wood floors, and they literally showed up every single mark, so I felt like they never looked clean – you can't see the dust bunnies on the new ones, and it always looks tidy because, well, everything's white ;)My pet hate is blog posts that begin with the words "Autumn is my favourite season." They start in late August, and by September every single post on my Bloglovin' feed will begin with those exact same words – and everyone seems to think they're so unique, too: it's EVERYONE'S favourite season! (Well, not mine, actually – that's maybe why it always jumps out at me so much…)

  3. Becky Newham
    June 18, 2015 / 2:00 pm

    It's tesco flowers all the way for me! I got some from a florist once and i'm not kidding, they lasted about 3 days – Tesco on the other hand 3 weeks! Loved this post I've seen so much of it on blogs lately – Especially the marble! *Face palm*

  4. Emmys Beauty Cave
    June 18, 2015 / 2:23 pm

    I am a little bored of seeing advice posts everyone seems to be doing them. One thing i am bored/had enough of is people leaving blog comments nothing to do with your post and just saying "great post follow for follow?" i hate it! Follow my blog if you like it but don't force me to follow yours! If i like it i will follow xEmma | Emmys Beauty Cave

  5. Katy Standen
    June 18, 2015 / 2:26 pm

    Ha ha love this. Can honestly say I have never used a marble background, it's much more fun to experiment. I'm guilty of the headless OOTD post, I let you in on a little secret this will happen when I'm having a spotty day that no amount of concealer a going to help. Best not to scare people off lol x

  6. Fran Mcmonagle
    June 18, 2015 / 2:54 pm

    I know exactly what you mean with ALL of these (although I'm so guilty of flower propping in some photos!).. I recently wrote a "Things I Wish Someone Told Me When I Started" and even then, I feel a little weird sharing "advice" on blogging when I'm not exactly well known.Great post, really enjoyed reading it 🙂 ♥ Fran – xx

  7. Jennifer cheetham
    June 18, 2015 / 2:56 pm

    hahaha, a fitting and entertaining post! no.5 definitely! 1 particular offender springs to mind that I definitely wont be mentioning! but we can certainly do with less of that thankyou!www.Barely There | British Beauty, Lifestyle & Health blog xx

  8. Elena Doinoff
    June 18, 2015 / 3:22 pm

    Great pieces of advice 😀 I totally understand the marble thing – bloglovin' somehow puts those "white" blogs in the spotlight. It has to be something connected with their minimalistic approach… And many bloggers think that following that minimalsitic trend will get them famous (it all came from fashion bloggers, I think). I love a clean and beautifully put together image, but you're right – marble and flowers and brushes… and my feed is become more and more uniform. Yuck.As for advice – imo it started because bloggers were receiving too many requests for advice. Naturally, it's the thing to get more pageviews. If people want advice – they get advice. We get sick of it just because there is rarely a thing we don't know, having blogged for some years now. Honestly, I find it boring too :)And this is why I love bloggers like you so much – I may not read every post but you are the kind of blogger who surprises all the time!

  9. k.colette
    June 18, 2015 / 3:35 pm

    This post is just spot on! :') especially number three, I've wanted to start blogging for over a year, and only just plucked up the courage to actually do it, but my first thought was: "i really don't have the right bedroom for this." Really refreshing to know people actually want to see things other than white, fairy lit backdrops! kim.colette xx

  10. Ash M / The Beauty Collection
    June 18, 2015 / 3:38 pm

    Loved this post! It's becoming pretty clear what the themes are in blogging, although I do love a bit of marble in my photos on the odd occasion 😉 Ash /

  11. Courtney Williamson
    June 18, 2015 / 3:55 pm

    I so agree about the marble backgrounds! They looked good at first but why does EVERYONE do it? No need…– // x

  12. Mary Bloomy
    June 18, 2015 / 4:07 pm

    I don't think I ever laughed this much while reading a blog post! I agree in everything I think bloggers should focus more on actually blogging than giving advice tips every single day. I always loved flowers but I don't use them much on my photography just occasionally! One thing I don't like much either is when a product comes out and 80% of my bloglovin feed is a review on that certain product I sure ain't gonna read them all! I'd rather see the product incorporated in a FOTD post or a mix of quick reviews. Loved this read, as always! xx Mary Bloomy

  13. Carys Emily
    June 18, 2015 / 4:11 pm

    loved this post ! Definately agree with the advice post, there's only so many times you can read a post on how to take an instagram picture Distant Dreamer

  14. Anca
    June 18, 2015 / 4:43 pm

    I agree with you about the blogging advice posts. So many and not from well known bloggers. There is a trend with the white (all my walls are white) and fairy lights (I just bought some for the conservatory), but I think it looks great.

  15. Andrew James
    June 18, 2015 / 4:56 pm

    Its pretty narcissistic because people assume the advice is wanted when its not its those bloggers who think they are the shit at what they do and youre just sitting there thinking my god they are doing it all wrong so thats why i use "advice" in speech marks

  16. Alice Gallagher
    June 18, 2015 / 5:55 pm

    Loved this post. A few of them, I'm guilty of and I would raise my hands to but others (e.g. No.5) I completely agree with – some of it goes too far, right?Alice

  17. Sophie Bird
    June 18, 2015 / 6:12 pm

    Don't forget the Diptyque candles and glossy magazines – especially Allure.

  18. Mrs Tubbs
    June 18, 2015 / 6:19 pm

    My husband suggested buying a tile for product shots as I tend to use the dinning room table. Maybe I'll just stick with that. I have nicked the idea of including a random object in each product shot. We own lots of Lego …

  19. effstarbeauty
    June 18, 2015 / 6:32 pm

    I don't think you could've said this better!!!Francesca xo // EffStar Beauty // YouTube Channel

  20. Anonymous
    June 18, 2015 / 7:07 pm

    Thank you for this post Hayley, I do agree with you on these points and I was actually questioning myself because I don't fit into those categories and started to feel like I was a "bad blogger" I found that everyone has a quite background, flower arrangements, italic swirly writing etc and mine is completely the opposite, it's good to know that there's people who think otherwise!

  21. eman inlalaland
    June 18, 2015 / 7:20 pm

    Loool! very funny post. Made my day, the part about the flowers especially! haha xxx

  22. Stephanie Hartley
    June 18, 2015 / 7:49 pm

    The point about marble is perfection aha. Like surely sales for marble effect anything are soaring purely for instagram backgrounds?!Steph –

  23. LaMesha
    June 18, 2015 / 8:20 pm

    I'm tired of seeing so many sponsored tweets. I get that everyone is trying to make money but if you are a beauty blogger tweeting about instant rice and frozen pizza than something is very very wrong. I'm also tired of photoshopped instagram pictures. Isn't the point of instagram to show your candid everyday life?

  24. LauraEve
    June 18, 2015 / 9:36 pm

    The pictures with rings randomly scattered around!

  25. Courtney
    June 18, 2015 / 9:59 pm

    Well I'm subscribing. This is the best article I've read all week! Enough with the damn flowers already! 🙂

  26. Annabel B
    June 18, 2015 / 10:15 pm

    Loved this, but sometimes its so hard to actually avoid the cliches. I do like a good flower arrangement, although mine normally come from Aldi!Annabel ♥Mascara & Maltesers

  27. Amirah
    June 18, 2015 / 11:00 pm

    I'm so bored pf seeing lists/ life hacks! especially made up ones. Alao o don't knownif this isnjust menbit it grates me when bloggers use 'hey guys', 'formreals' in their copy.

  28. Iku
    June 19, 2015 / 6:11 am

    Finally somebody said it. Great post Hayley! I believe that this is happening because bloggers not only follow trends but also follow each other and depending on how much time they actually spend scrolling each others blogs I assume they tend to pick up some things and reflect in their blogs. This way we end up in a cursed circle of copy pasting each other… Also personally I would much rather read advice posts if the person gave me a real life example how that helped them too, how does anybody know they're not making it up…

  29. Holly R
    June 19, 2015 / 6:42 am

    Completely agree with all these points. Sometimes i'll read another bloggers post on "post tips" and they'll be great tips, but most bloggers post the really obvious. When I first started out I didn't read lots of tips I just jumped into it and learnt as I went along. I'm hoping some of these cliches disappear asap. x

  30. beauty visions
    June 19, 2015 / 6:48 am

    Oh I love this and I agree!! I have read too many advice posts and only a handfull have actually been helpful. Don't have white walls and not even a single piece of white furniture in my entire home, definitely not pinterest-worthy… xxbeauty visions

  31. Anonymous
    June 19, 2015 / 6:56 am

    For me it's brushes in candle pots and posts with 'Edit' in the title. I'm finding very little imagination in blogging, with everyone following the more popular ones. I had to unfollow half of my Bloglovin feed because I was never opening so many posts xx

  32. Rosie
    June 19, 2015 / 8:44 am

    I'm fed up of the advice posts, they seem to be EVERYWHERE at the moment. I get that they're useful for new bloggers, but I'm so sick of seeing them.

  33. Sheree Milli
    June 19, 2015 / 10:09 am

    I'm definitely guilty of a few of these! Haha – totally agree about the advice posts, it's a bit inward-looking… let's stop talking about blogging and get back to actual blogging.

  34. Chloe Martin-Brown
    June 19, 2015 / 10:57 am

    Aaaaah- love this little list- although I will say I'm a bit of a tidy freak, I find it super hard to concentrate in cluttered spaces or to sleep if our bedroom isn't tid! I would so love to see the end of 25 things I'm supposed to know by 25 and 13 things we all remember about a decade been and gone. Leave it to Buzz Feed already. Oh- and when did every blog need to tell me how to make money from my blog- falls under the advice thing you mentioned I guess, but whilst I wish all the best to anyone blogging as a career or for an income, I'm bored of reading about.

  35. Jasiminne Yip
    June 19, 2015 / 11:56 am

    ALL THOSE CLICHES. It's like playing Blogger Bingo – I made a bingo chart of 15 Blog and Flatlay Cliches when I noticed that scrolling through Bloglovin was getting repetitive. Now, instead of getting bored to death by all these visual cliches I just play BINGO! (although to be fair I HAVE been guilty of some of said cliches)Jasiminne / Posh, Broke, & Bored – Luxury lifestyle blog

  36. Poppy Chiara
    June 19, 2015 / 12:42 pm

    This is so funny! Yesterday I was looking on Pinterest at how to make the backgrounds of your blog photos more interesting, and when faux marble popped up I instantly decided it would be my first experiment! Not in every photograph though, I just think it looks a bit more interesting than your standard plain white background.I love reading advice posts, no matter who has written them – everyone seems to have different insight to give and it's great to learn more about the blogging world. Then again, I am a newbie, I might get sick of them eventually.Totally agree abour perfect bedrooms though – I find it hard to believe that any bedroom can stay as pristine as some bloggers make out! Everyone leaves a pair of knickers lying about every now and again…Poppy |

  37. glitter glamgirl
    June 19, 2015 / 8:04 pm

    Great post! I can say that first time I saw marble background I thought that is was so unique and interesting but it is becoming really boring to see it in every single post. And those perfect white rooms? They look so perfect for pictures but I can't imagine someone living

  38. Little Yellow Butterflies
    June 19, 2015 / 10:32 pm

    Haha love this! It's really nice to read someone say these things because my blog style is basically 'choose a bright patterned fabric that goes with the products and take it from there' but I felt like maybe I was doing it wrong when I saw all these perfect marble backgrounds (where do they even get them from?!) with expensive looking flowers!Though I am guilty of a sneaky no.5, it was more to do with empowerment than anything else lolCia x

  39. glenka
    June 20, 2015 / 5:50 am

    Great post, this had me laughing because you could not have summed it up better.

  40. Lily Lipstick
    June 20, 2015 / 8:01 am

    The advice posts are so annoying – I think they would have been useful 5 years ago when I had no idea how to take a photo but imagine that most people reading blogs are bloggers too and so already know these things? x LilyLipstick

  41. Caitlyn Freeman
    June 20, 2015 / 2:59 pm

    I really liked this post! The bedroom thing annoys me too! I think your bedroom is supposed to show personality, what part is all-white-everything showing?

  42. Charlëy
    June 20, 2015 / 3:02 pm

    Loved this you are spot on everyone basically just does the same thing as each other as they think it gets them more followers

  43. Honeypot Blogs
    June 20, 2015 / 3:23 pm

    Oh my goodness, I love this post! I couldn't agree more with you on all of these things, I'm so bored with advice posts and fairy lights!! I love your blog because you're always honest!xxHoneypot Blogs

  44. Tara-Jane Bloomfield-Gerdes
    June 20, 2015 / 6:41 pm

    Haha! I'm now guilty of the marble background! I find it a bit more interesting than just white and shows up some of the colours better than using my wooden dining table – I'll probably switch it up between the two. The advice posts on blogging are annoying! Some HTML/technical themed advice I'm all for but most of them nope.Tara | This Millennial Girl xox

  45. Jayne Kitsch
    June 22, 2015 / 8:21 pm

    Lol. So true Hayley, those Pinterest style perfect bedrooms confuse the crap out of me, WHERE IS ALL THEIR STUFF? Maybe they just sweep all the crap onto the floor everytime they want to take a blog photo? I'd love to see a photo of their floor instead now.

  46. Georgina Fox
    June 23, 2015 / 1:25 am

    Hahahahahahahaha GIRL. Love

  47. Bex Moylan
    June 23, 2015 / 12:42 pm


  48. Hayley Rubery
    June 23, 2015 / 2:44 pm

    Haha I think half of the above points apply to me! I have to say though if it works for you then roll with it, as bloggers we have the creative freedom to find out what works and what doesn't – I think it's always been the kind of industry where people are inclined to follow what 'works' – great post though! Hayley

  49. Louise
    June 24, 2015 / 9:05 am

    Brilliant post Hayley! My house will never ever ever look like something from Pinterest, because I'm a messy person. (Sad but true, I've learned to live with it.) And my flowers… – they're the ones I accidentally pulled out when weeding and shoved in a jar because I felt guilty. Louise x

  50. Tinkerbell Jayne
    June 24, 2015 / 1:46 pm

    I agree with Hayley above, it's about what works for you as a blogger, and as a reader. Personally I don't think I would write an advice post, but I love reading them, and my feed is always full of rather unique ones :)And I'm a sucker for pretty flowers on Instagram – oops!x Tink Jayne

  51. Fii Cridland
    June 24, 2015 / 2:52 pm

    OOh I agree so much!! Apart from the bedroom one, I find them all really calming and cannot WAIT to have my own space like that. Though I can't say I'll be jumping on the rose gold decor any time soon… Flowers though, my hayfever axes that one pretty nicely ;)Fii || little miss fii

  52. Anonymous
    June 24, 2015 / 9:30 pm

    Loool I love this!

  53. Sam Hunts childminding
    June 25, 2015 / 12:43 pm

    genius, new to blogs and just want a true representation, so my photos are not staged (so no strategic flowers!), was politely informed that my photos were not professional enough, well that's the point its me and my kitchen chucking out good food xxxx thank you for this as some of us newbies do start to wonder if a flower/fairy light/crockery arranging course is in want xxxx

  54. Sweetie Ky
    June 25, 2015 / 12:44 pm

    Love this… I thought it was just me that couldn't keep my room tidy for longer than a day! Lovely to read a different post!

  55. Sarah Walker
    June 25, 2015 / 6:01 pm

    Love this! It made me laugh so much. I do love me some good flowers though, even to the point I have them tattooed on me! I don't understand the "pinterest" style bedrooms, they don't look like they have any stuff in at all?!?!? Unless they've done some DIY they also found on Pinterest on how to store all their clothes in their walls or something daft…. haha!

  56. Charlotte Troman
    June 26, 2015 / 11:04 am

    Definitely made me giggle! I'd agree with what someone else said – the preponderance of specific product posts when it is obvious that a lot of people have been sent said item. They are all identical posts – no striving to be different. I'm a new blogger but I've scrapped a good few post ideas when I've seen another similar blogger post the same product before me. I want to stand out not blend in!PS. My room is covered in bunny fluff and books – photos are restricted to one area ;)

  57. Rubi Ani
    June 26, 2015 / 5:03 pm

    All the "how to be a better blogger" posts drive me mad. I had to unfollower a few bloggers because that was all they seemed to post, which sucked because they used to write actual content. It was obvious they were doing it just for page views.Rubi | Instagram | The Den |

  58. Hayley Daley-Hannibal
    June 26, 2015 / 8:20 pm

    Hahaha this is a brilliant post. Laughed all the way through because it's all so true!!

  59. Paris Cross
    June 27, 2015 / 12:49 pm

    Very true! In terms of white furniture, my bedroom only boasts one white table and I often feel the need to clear everything off it just to snap a few pictures for my blog!Paris

    June 28, 2015 / 6:42 pm

    YES so much to number 3! My bedroom looks like the back room of a charity shop 99% of the time, and the curtains are always closed. I don't want my makeup cooking in the sun! xx

  61. by Lauren Jane
    June 28, 2015 / 8:22 pm

    Very amusing. I agree with the white bedroom cliche. Who only owns white sheets!? Unless they're never changed… Ew! I do love clear and crisp insta photos on white backgrounds. Always draws my attention xx

  62. Adele Chelsea
    June 28, 2015 / 8:57 pm

    Wonderful post, your points are so, so true.My pet peeve is overexposed photos!I understand that the blogging world is attracted to everything bright and white, but there is a huge difference between amazingly, well-lit photographs than overloading on the brightness levels and overexposing the image which makes it so hard to see what they are photographing and frankly, it hurts my eyes to look at them for too long. Adele 🙂 x

  63. Chloe Mary Davis
    June 30, 2015 / 10:28 am

    I LOVE this post. It's just so darn true and sassy, I get a little annoyed with the 'perfectness' of the blogosphere these days, it makes me feel bad when I don't do it! We should all embrace some different things and make the blogosphere a unique place to be – not some 'marble' mould we created. Chloe Mary

  64. Anonymous
    July 2, 2015 / 2:48 am

    Avocados. They're everywhere.

  65. lauragale
    July 2, 2015 / 3:48 pm

    ooh god, this made me laugh! i totally agree with everything you say. im sorry, but i don't have a pristine white dressing table littered with rose petals, does that mean the photo i'm showing you of my new foundation isn't worthy? and i totally agree with the bedroom part! i decorated my room myself, so its far from perfect haha. and i hate my pine wood furniture to be honest!L xLala London: Beauty & Lifestyle

  66. Pamela
    July 4, 2015 / 7:27 pm

    Haha, I actually made an article about that. So done with all of these things! xBitchin' Pam'

  67. Angela Brdas
    July 6, 2015 / 12:45 am

    Love this post as it is so true, I started reading blogs that I enjoyed beauty, fashion etc… and all of a sudden they have turned into a 'how to blog' or 'advice for blogging' and even 'how to get more subscribers'. They all need to stop and go back to how they were blogging before hand because that is why I subscribed to there blog in the first place.Great post!Ange /

  68. Heidi Barnett
    July 22, 2015 / 8:20 am

    Hi Hayley, lol at myself nodding like a dog while reading this. Couldn't agree more about marble backgrounds.A while ago I searched high & low for a marble tray nearly driving myself insane, until I told myself there was nothing wrong with my photos. They're individual and 'my creations'. I get fed up with too many 'face' selfies, especially pouting and over-done eyebrows…enough!!I like to use a flower in a pic but not continuous vases of pink peonies. As lovely as they are..too expensive and too many pics of them out there?Heidi

  69. brittany
    May 17, 2016 / 10:45 pm

    cliches I keep seeing:like you the floral BGs. I've seen certain blogs where all the blogger would do is constantly post floral w/ her pics. I've noticed floral bgs are common in skincare and lipstick reviews.this is a cliche I don't think you mentioned- the white background. I am assume bloggers use white because it brings out the products better they are trying to photograph. I personally do not like using a white BG in my pics. I've realized that there are other solid colors that do work well with the products I like photographing.After reading your post, I'm laughing because some of the blogs I regularly read continuously do all you mentioned. When I was starting out, I did use marble but now broke away from it. I've tried white but don't like it. I think the marble, floral bgs, and weird bedroom lights can possibly be unintentional. Honestly with BGs, I think bloggers do the cliche because maybe they think it makes the pic look better.I think the best thing to do is use trial and error and constantly use different BGs until the right one is found.

  70. Lena
    June 17, 2016 / 11:27 am

    I use my kitchen bench a lot as a background out of sheer convenience and it's marble – but dark, so that's a point of difference. This post made me laugh.

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