NEW From Too Faced: Light Filtering Photo-Enhancing Powder For Selfie Lovers

With digital and social media changing the way we live our lives completely, it’s no surprise that makeup brands are starting to cash in on the trend for selfies. More than ever before our faces are splashed across the internet, filtered within an inch of their lives and cropped to provide the perfect angle while concealing those unflattering bingo wings. If you ever wonder why we can’t all walk around with the Made In Chelsea filter on us 24/7, then Too Faced may have something that’s right up your street. Their new ‘Selfie Powder‘ palette contains three tones of understated and lightweight powder to help create a ‘filter’ effect on the skin: brightening ‘Sunrise’, bronzing ‘Totally Toasted’ and cooling ‘Moon River’. A perfect example of a brand being totally forward thinking and at the forefront of beauty trends, I’ve no doubt that this will appeal to every social media addict simply because of the name and concept.

Although these powders are never going to offer you a real-life filter (I’m pretty sure you’d look odd and a little bit alien if that were the case,) they do help to create a subtle effect on the skin. The brightening formula helps to reflect the light and warm the complexion, perfect on days when you’re feeling a little tired and need a cosmetic pick-me-up. The lightweight bronzing powder provides both a smoothing effect and delicate sunkissed glow; if you’re scared of bronzing or find most powders way too dark for you, then this is a great alternative – especially for pale skins. The cooling lilac tone helps to reduce any red undertones and dullness in the skin, while working well in conjunction with a traditional highlighter. Together they offer a new way to play with your makeup and encourage new consumers to start investigating the benefits of colour correcting; it’s usually quite a tricky concept to get your head around, but with the ‘filter’ analogy it’s instantly relatable and workable. Although these don’t offer a really strong result or revolutionary finish, the palette is fun and a little bit different – and sometimes that’s all you need to justify a payday purchase.

Do you love or loathe the fact that beauty brands are jumping on the selfie bandwagon? Will you be checking out this new launch from Too Faced?

The Too Faced ‘Selfie Powder’ palette is available this May priced £25.00.

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  1. Anonymous
    May 2, 2015 / 12:06 pm

    Hi Hayley. It would be really helpful to have some swatches of these. I can't imagine the yellow or purple on skin at all!

    • London Beauty Queen
      May 2, 2015 / 12:26 pm

      I only ever include swatches when there is something to see! Unfortunately these are so light and focused on blurring/catching the light that they just don't show up on skin – without putting on so much it's unnatural. Just think of them like three tinted highlighters! Hope that helps.

    • Anonymous
      May 2, 2015 / 1:07 pm

      Yes it does help! Thankyou. I think I'll stick with my Hourglass powders and actual Instagram filters!

  2. Emily Knott
    May 2, 2015 / 2:36 pm

    I donโ€™t think I will jump at the chance to try these. I can understand why brands are jumping on the selfie bandwagon, but Iโ€™m not

  3. Tamzin Swann
    May 2, 2015 / 9:04 pm

    I'd be intrigued to see what this is like in person as I do love Too Faced products. It seems a little similar to the Hourglass sort of style!

  4. lamesha
    May 3, 2015 / 6:19 am

    This sounds like a total gimmick. Not buying into it.

  5. Millie Kate
    May 3, 2015 / 10:40 am

    This palette is very unique- I have never seen anything like this before . I love the packaging tho it's super cute xxx

  6. Kiss & Make-up
    May 3, 2015 / 11:00 am

    I'm tempted to try this trio… Just to see, ya now ๐Ÿ™‚

  7. Ash M / The Beauty Collection
    May 5, 2015 / 7:51 am

    I was definitely a little skeptical when I first saw these being advertised but they definitely look nice! That lilac shade in particular is catching my eye!Ash /

  8. Rosy Flynn
    May 5, 2015 / 8:46 am

    Id love the chance to see this in person to have a look. Did you like this as a whole?Rosy |

  9. BeckyLoves XO
    May 5, 2015 / 1:18 pm

    I'm not sure if im gonna try these or not. I keep reading reviews but I just can't decided whether to make a purchase or not.

  10. Truth B Told
    May 6, 2015 / 6:32 pm

    A lot of people have blogged about these! My skin always looks a bit silly with too much bronzer on because of my complexion so this sounds like it would work well

  11. Miss Emma Charlotte
    May 7, 2015 / 8:49 am

    What a cute idea! I think Marc Jacobs have offered a similar photo enhancing powder line as well? I may pick these up as a bit of fun ๐Ÿ™‚ Lovely post,X Emma |

  12. Chemi makeup
    May 10, 2015 / 5:05 am

    Gorgeous palette <3 eye kohl

  13. beth orchard
    May 10, 2015 / 5:08 pm

    When is this coming to the UK? I was going to order from their American site but I see you say may but do you know the date?? ThanksAlso lovely review

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