With digital and social media changing the way we live our lives completely, it’s no surprise that makeup brands are starting to cash in on the trend for selfies. More than ever before our faces are splashed across the internet, filtered within an inch of their lives and cropped to provide the perfect angle while concealing those unflattering bingo wings. If you ever wonder why we can’t all walk around with the Made In Chelsea filter on us 24/7, then Too Faced may have something that’s right up your street. Their new ‘Selfie Powder‘ palette contains three tones of understated and lightweight powder to help create a ‘filter’ effect on the skin: brightening ‘Sunrise’, bronzing ‘Totally Toasted’ and cooling ‘Moon River’. A perfect example of a brand being totally forward thinking and at the forefront of beauty trends, I’ve no doubt that this will appeal to every social media addict simply because of the name and concept.
Although these powders are never going to offer you a real-life filter (I’m pretty sure you’d look odd and a little bit alien if that were the case,) they do help to create a subtle effect on the skin. The brightening formula helps to reflect the light and warm the complexion, perfect on days when you’re feeling a little tired and need a cosmetic pick-me-up. The lightweight bronzing powder provides both a smoothing effect and delicate sunkissed glow; if you’re scared of bronzing or find most powders way too dark for you, then this is a great alternative – especially for pale skins. The cooling lilac tone helps to reduce any red undertones and dullness in the skin, while working well in conjunction with a traditional highlighter. Together they offer a new way to play with your makeup and encourage new consumers to start investigating the benefits of colour correcting; it’s usually quite a tricky concept to get your head around, but with the ‘filter’ analogy it’s instantly relatable and workable. Although these don’t offer a really strong result or revolutionary finish, the palette is fun and a little bit different – and sometimes that’s all you need to justify a payday purchase.
Do you love or loathe the fact that beauty brands are jumping on the selfie bandwagon? Will you be checking out this new launch from Too Faced?
The Too Faced ‘Selfie Powder’ palette is available this May priced £25.00.
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