You may or may not be old enough to remember a mascara trend from around ten years ago that was somewhat groundbreaking. Double-ended mascaras were the height of elegance and the best technology the beauty industry could offer, thanks to the trend set about by Bourjois and their Coup de Theatre mascara. It was copied by everyone, especially L’Oreal who managed to create a variant that saw me through my younger years with ease. As we all moved on and the efficacy of mascaras improved, we no longer needed to coat the lash with white stuff before applying the lengthening top coat – so the mascaras were discontinued and we forgot all about this previous must-have that featured in every makeup bag for years. Until now. L’Oreal are bringing sexy (lashes) back with the launch of their False Lash Superstar Mascara – a complete re-imagining of the products of yesteryear but for a whole new audience.
Pimped out as an innovation and new technology, this is actually a clever marketing move to make something that already exists seem like new. They do it in the fashion world all the time, so why can’t the beauty shelves have a bit of the action and start showing some retro love? All jokes aside, this is actually a great little mascara that helps to create more length and definition than a mascara alone. The white end coats lashes and primes them to ensure every lash is caught, while helping to add a touch of additional length, while the black end covers lashes and builds a pretty impressive lash line. As soon as I used this I felt a huge wave of nostalgia and love for the beauty days of past, remembering the amount of time I used to take perfecting the double-layer look. Although it does start to clump a little if you use too much, the False Lash Superstar Mascara does help to create a fab lashline for day or night while lifting lashes and adding definition. If you’re in the market for a new mascara, why not channel 2005 and go double-ended?
Can you remember the double-wand trend? Will you be picking one of these up from store?
The L’Oreal False Lash Superstar Mascara is available now priced £10.99.
Features PR samples unless otherwise stated. To read my full disclaimer, click here.
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